Iron Man 3 (2013) is the sequel to Iron Man (2008) and Iron Man 2 (2010). It is directed by Shane Black and stars Robert Downey Jr. as Tony Stark/Iron Man alongside Gwyneth Paltrow and Don Cheadle. The film follows Tony dealing with issues of anxiety and PTSD from the events of The Avengers in the previous year. Jon Favreau returns as an executive producer and in his role of Happy Hogan.

2. Iron Man 3 (2013) is a American superhero film featuring the Marvel
Comics character Iron Man, produced by Kevin Feige of Marvel Studios and distributed
by Walt Disney Studios Motion Pictures. It is the sequel to Iron Man (2008) and Iron Man
2 (2010). Shane Black directed a screenplay he co-wrote with Drew Pearce. Robert
Downey, Jr. reprises his role as the title character, with Gwyneth Paltrow and Don
Cheadle reprising their roles as Pepper Potts and James Rhodes. Jon Favreau, who
directed the first two films, serves as an executive producer and reprises his role
as Happy Hogan.

3. This mid-shot of Iron Man is more in
focus of him than the background
telling the audience that he is the
main character and the film revolves
around the actions of this superhero.
This mid-shot of Iron Man presents him as a
mean fighting machine with his intimidating
stance and the explosion in the
background, this is a action genre signifier
and attracts a certain target audience.
This mid-long shot of the character is from a
slightly low angle which makes this character
look dominant and in control, the fashion
and style that this character is represented in
makes the audience believe that he is the
villain which is another action genre signifier.

4. In the opening of Iron Man
3 there is fast paced
editing of montages and
jump-shots. These help
attract different audiences
as the fast paced editing
usually portrays action
plus the images/scenes
presented are from action
scenes.
This set of images presents the
main characters
lifestyle, personality and standards
to the audience. As he is driving a
supercar he is presented as rich
and powerful. Audi have used the
trilogy of Iron Man to advertise
their car through iconography and
attract customers.

5. There are many theories that can be applicable to Iron Man 3
Tzvetan Todorov’s theory of equilibrium. Equilibrium gets disrupted setting in
motion a series of other events which eventually restores order so there is
equilibrium again.
Vladimir Propp’s theory of character types;
villain, hero, donor, helper, princess, her father, dispatcher and false hero. (not
all character types may be present in this film alone but throughout the trilogy
all the character types are represented)
Claude Levi-Strauss’ theory of binary opposition, hero vs villain/good vs
bad/protagonist vs antagonist.
Roland Barthes’ theory of the enigma code, any element of the story that is not
fully explained and hence becomes a mystery to the reader. The action
code, any other action or event that indicates that something else is going to
happen.

6. This scene creates the enigma code as the
reader will wonder as to why the
helper/princess is in the iron man suit, there
is also the question viewing the relationship
between the two characters.
The equilibrium gets disrupted when the
main character gets attacked by an
unknown enemy, this is also binary
opposition (good vs evil). The opening
does not reveal the full scene leaving a
mystery to the reader and creating an
enigma code as the reader would want
to solve that mystery. There is also the
action code where after seeing this
scene or event the reader will expect a
reply or action scene cause by the main
character.

7. From the opening we can tell that this
character has a serious personality, he is
hardworking and gets the job done. He
seems to be quite powerful in status and he
has a suit which makes the audience assume
that he is a good person.
The main character, from the opening we
can tell that this superhero is like no other.
He does not hide his identity, he’s powerful
in status and he enjoys the violent acts he
gets involved in. He has a personality making
him seem somewhat of a player who loves
women.
From the opening we can tell that this
character seems to have a good relationship
with the main character therefore we assume
her to be a good person. She seems to have a
serious personality but also seems to have a
flirty side too.

8. From the opening this character is
presented as slightly innocent whilst also
presented as evil, the opening does not
present much about this character creating
an enigma code for the readers.
From the opening this character seems evil as
she is presented with red eyes, messy hair
etc. The opening shows her crazy personality
as it seems like she enjoys being violent.

9. The setting is presented in an urban area, the main
character is presented as being rich therefore the
property he owns establishes the setting.
The main action scenes are either at his
house, in the sky or in vast wastelands.