The document discusses the importance of defining a personal brand, which shapes how others perceive an individual’s qualifications and fit for future opportunities. It outlines key components for building a brand, including self-description, highlighting unique skills, and engaging with audiences effectively. Finally, it suggests platforms and methods for showcasing and promoting one’s personal brand.

1. Who AM I?
Define Your Personal Brand —One Impression at a Time
November 25, 2013

2. Define Your Personal Brand—One Impression at a Time
Simple Question
Who AM I?

3. Define Your Personal Brand—One Impression at a Time
Bigger Answer
Who AM I?

4. Building Your Brand - One Impression at a Time
What is a Personal Brand?
Your personal brand defines you; it allows future connections,
employers and colleagues to make an accurate impression of
you, your qualifications and your future fit.

5. Building Your Brand - One Impression at a Time
Without a Personal Brand…
…you allow others to craft your online identity; creating a
potential false impression.

6. Building Your Brand - One Impression at a Time
Building Blocks of a Personal Brand
Plan
Build
Engage

7. Building Your Brand - One Impression at a Time
Plan

8. Define Your Personal Brand—One Impression at a Time
Name five adjectives you would use
to describe yourself?

9. Define Your Personal Brand—One Impression at a Time
What are your five best skills?

10. Define Your Personal Brand—One Impression at a Time
What makes you unique? How can
you differentiate yourself from the
crowd?

11. Building Your Brand - One Impression at a Time
Think in 140 Characters (or less)
Time is money; with limited time and attention spans, lead with
your most prudent information. Capture your potential
audience’s attention quickly—or you may not get it at all.

12. Building Your Brand - One Impression at a Time
Build

13. Building Your Brand - One Impression at a Time
Places to Build Your Brand
Build
About Me!
Google+!
LinkedIn!
RebelMouse!
Vizify!
Twitter!
Personal Webpage

14. Building Your Brand - One Impression at a Time
Engage

15. Building Your Brand - One Impression at a Time
Ways to Engage
Engage
Tweet Chats!
Meetups!
Conferences!
LinkedIn Groups!
LinkedIn Introductions

16. Building Your Brand - One Impression at a Time
Building Blocks of a Personal Brand
Plan
Build
Engage