The document provides guidance on writing an effective personal statement for a university application. It recommends including reasons for interest in the course, relevant experience, achievements, responsibilities, work experience, career goals, and inspirations. It emphasizes showing passion for the subject, willingness to learn, and relevant skills. It also stresses professional presentation with proper spelling, punctuation and formatting. An example personal statement is included that discusses the applicant's long-time interest in film inspired by influential directors, relevant coursework and skills in cinematography and photography, work experience collaborating with diverse groups, and goal of pursuing a career in filmmaking.