The personal selling process has 7 steps: 1) Prospecting and qualifying potential customers, 2) Pre-approach research on prospects, 3) Approach and greeting prospects, 4) Presenting the product benefits and demonstrating value, 5) Handling any objections from prospects, 6) Closing the sale by asking for an order, and 7) Following up after the sale to ensure satisfaction and repeat business.

1. Personal Selling Process
1) Prospecting and qualifying: Prospecting is the step in the selling process in which the sales
person identifies qualified potential customers.
2)Pre-approach:Pre-approach is the step in the selling process in which the salesperson learns
as much as possible about a prospective customer before marking a sales call.
3) Approach: Approach is the step in the selling process in which the salesperson meets and
greets the buyer to get the relationship off to a good start.
4) Presentation and demonstration: Presentation is the step in the selling process in which the
salesperson tells the product story to the buyer, showing how the product will make or save
money for the buyer.
5) Handling objections:Handling objections is the step in the selling process in which the
salesperson seeks out, clarifies and overcomes customer objections to buying.
6)Closing sales:Closing is the step in the selling process in which the salesperson asks the
customer for an order.
7) Follow-up: Follow up is the last step in the selling process in which the salesperson follows
up after the sale to ensure customer satisfaction and repeat business.