2. KOHL’S - ELLE
Integrated marketing program that included media, custom content, in-store co-
branding, Elle-branded clothing line, and Elle subscription components
3. TOYOTA - HACHETTE
Customized co-branded content marketing program that outperformed historical
campaign performance and delivered in-market vehicle buyers to Toyota
4. gWALLET - HACHETTE
Strategic partnership with alternative channel (virtual currency) designed to
generate incremental media revenues and subscriptions among relevant audiences
within gWallet network of 140 games, sites and social networks
5. Custom content delivery and database program developed to generate
media, database and subscription revenues from tier 2 and tier 3 automotive
retailers
JUMPSTART AUTOMOTIVE
6. FROMMER’S – WOMAN’S DAY
Custom content and cross-promotion partnership designed to increase
travel advertising revenues and consumer engagement across all HFM U.S.
brands
7. Multi-channel cross-promotional campaign (in-book media and direct
marketing) created to sell Woman’s Day subscriptions, increase DBI club
memberships and sales for DBI products and services
DIRECT BRANDS – WOMAN’S DAY
8. Strategic integrated solution designed to position Womansday.com as the
‘go-to’ destination for meal planning and grocery shopping
MULTIPLE BRANDS - WOMAN’S DAY
