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1. A Guide to Logo
Designs
Exploring the Possibilities

2. Welcome to GB Logo Design’s page! As you all know by now
that GB Logo Design in UK has been considered one of the best
logo design companies in the UK . Since we are such an
experienced graphic design firm, we thought of telling you
now about some common types of logo designs so that next
time when you order a logo design online, you know what you
want.

3. Typography logos
Typography logos are logos that are mostly text,
using custom or existing fonts, and typefaces.
These logos are simple, recognizable, and easy to
read. They can convey elegance, playfulness, or
even a sense of boldness.

4. 75% of logos are wordmarks
Wordmark logos are a typography-based logo where a unique font style is used to spell
out a company’s name in a distinct manner
7 types of logos
Each logo type has its own unique characteristics and fits different types of businesses
93% of purchasing judgments are
made based on visual perception
Your company logo is the first thing that potential customers notice and it can heavily
influence their perception of your brand.

5. Guide to Logo
Design Types
Types of Logo Designs:
Wordmarks: Text-based logos for brand recognition.
Abstract Marks: Unique and versatile graphic
symbols.
Brandmarks: Using a symbol or icon to represent the company.
Lettermarks: Monograms, abbreviations, and
acronyms of the brand name.
Combination Marks: A combination of wordmark and brandmark.
Emblems: Logos with text inside a symbol or
icon.
Mascots: Character illustrations to represent the brand.

6. Evolution of logo designing
trends
Milestone 1: 1900-
1930s
During this time, logos were
highly decorative with an
emphasis on intricate
illustrations and typography.
Milestone 2: 1940s-
1960s
This era saw the rise of the
iconic logos that are still
recognizable today. Brands
began to simplify their logos
and use bold, clean
typography.
Milestone 3: 1970s-
1990s
During these decades, logos
were more focused on
minimalism and simplicity,
with an emphasis on geometric
shapes and sans-serif fonts.
Milestone 4: 2000s-
Present
The current trend is towards
more abstract and conceptual
logos, often using negative
space and more unusual color
combinations.

7. Logo Design
Thank you for taking the time to learn about the
different types of logo designs. We hope this guide will
help you choose the perfect logo for your business!