Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic

Make Them BEG
Stop Selling & Start Seducing...
With Your Irresistible Personal Brand

with
Michelle Villalobos
(vee - ya - low - bos )

We ALL have a personal brand.
Purposeful or accidental, decided by
you, or decided by those around you...

“what-the-heck-
is-she-doing-with-
the-money-we-
spent-on-her-
education” years
“intellectual” years

the “oye gringa” years
“I’m-not-hispanic”
years

So I quit...
and ventured out.

Clients
• American Express (referral)
• Constant Contact (networking)
• Burger King (networking)
• LivingSocial (referral)
• Lexis/Nexis (internet lead)

• US Medical Supply (US Med)
(referral)

• Origins (referral)
• Inktel Direct (referral)
• Uni-K Wax Centers (referral)
•Sudsies Drycleaners
(networking)

Prices have doubled, tripled &
for some services, even quadrupled!

I further movements I believe in

I founded Miami’s largest 2-day
conference for women.

The
Cabbage Patch
Principle

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

The Red Sole
Principle


Havaianas
high
Nike
value
Christian Louboutin
Walgreens emergency
Betsey Johnson

VOLUME PROFIT

low high
price price

FORGETTABLE DANGER ZONE

low
value

The Top of Mind
Principle

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

• talk show host?
• home & entertaining expert?
• merenguero?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?


“It’s not WHAT you know.
It’s not even WHO you know.
It’s who knows YOU...
and what they say about you
when you’re not around.”

Personal Branding
A.K.A.
“Shameless Self-Promotion”
(not necessarily a bad thing... check this out)

A-HA MOMENT!!
The most important piece of an
effective Personal Brand is that it
be authentic and aligned with
your TRUE SELF... when that
happens, the pieces fall into
place on their own.


How?
5 Steps.


Step 1.
Who ARE you, REALLY?


2
this is what
people SEE
HOW YOU LIVE
What you say
& do

WHAT YOU WANT
Future Goals &
Objectives

WHAT YOU BELIEVE IN
Principles & Values This is what
determines
WHY ARE YOU HERE? what people
Purpose see.
Start HERE.
WHO ARE YOU?
Innate Passions,
Talents & Interests

Think back...

This is where I had
to spend most of
my own Personal
Branding efforts

the
Passions PITs Talents

- love to do - physical
- as a kid Interests - “brainy”
- how about what - empathetic
you hate doing?
- relationship-
- the shows you building
watch
- the books you read
- the things you love
doing - even though
you don’t get paid

Resources:
• Myers Briggs Type Inventory (MBTI)
• DISC
• Strengths Finder 2.0 - Book & test included
• Crush It! - Gary Vaynerchuk
• Practical Genius - Gina Rudan

Call your MOM!!
Trust me...
she knows.

Step 2.
Are you on your path?
What is your PURPOSE?


Do you love
what you’re doing
right now?
Do you wake up
excited, energized,
and passionate?

Image: Michal Marcol /
FreeDigitalPhotos.net

Are you known
for where you’re GOING
or for where you’ve BEEN?

Personality, Aptitude &
Interest Assessments

Having trouble
with this part?
Go deeper.
Write a
personal
mission
statement
(download
the guide
from my
website)

Discussion - Are you
on track? Off track?


Step 3:
What do you want your life
to look like down the line?


Begin with the end in mind...
What will your life look like in 3 years?

What kind of work do
you want to be doing?

Who do you want
to be doing it for...

Do you like
the structure
of a
corporate
environment?
Image: FreeDigitalPhotos.net

Do you want to
travel for work?

Or would you rather
work from home?

Really consider the kind of
work you want to do, and
the environment in which
you want to do it.

Do you know
what it REALLY entails?

Remember your hobbies and passions

Do you like to be alone?
Surrounded by people?

What kind
of lifestyle
do you
want to
maintain?
Do you
need/want
to make a
ton of
money?

Step 4:
What is your
Positioning Statement?


Michelle Villalobos is a professional
speaker, consultant and corporate
trainer in “Personality Marketing”
to help women turn their unique
passions, interests and talents into
more sales, more job offers, more
promotions and more fun.

Positioning Statement Exercise
Declare to the world!!
What will you be
TOP OF MIND for?

WHAT do I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)
= YOU: The Brand

Exercise:
The 30-second
Positioning Statement

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Step 5:
DEPLOY your personal brand -
5 sub-steps...


5.a
Own your name


“in 30-seconds or less”


Start with a “baseline”


Monitor

http://www.google.com/alerts
1


1


Claim all profiles
wherever you can...


Put your name on everything
you put onto the internet.

2


Start with the easy stuff

1


5.b
Look the part


Having a
personal brand
means standing
out from the
crowd.
“Professional”
doesn’t have to
mean “Boring.”
Your virtual
images should
ALL be aligned
with your brand.

Email Signatures


5.c
Put YOURSELF
in the spotlight

Congressional
Committee
Transcript

Chairman:
“...not another
story; can you just
give us the
answer?”

Buffett:
“I’m sorry, that’s
just the way my
mind works”

Volunteer for high profile
projects, assignments & teams

5.d
Create alliances, partnerships
& support systems

Who’s in YOUR ring?
Who’s got your BACK?
Gather them close.

Who DOESN’T?
Dump them.

Gather a personal “board of advisors”

5.e
Build a WARM audience by
communicating regularly,
authentically & non-promotionally

how Marie Forleo got me thinking...
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish

1

you should know...
•82% more successful on/after 3rd contact
•“7 touches” average
•4 touches in 10 days (leads)*
•best is mix of contact methods
•show your face!!

* Duct Tape Marketing

Ideal Model

ne
e-to-O Clients Community
O n become
Community
“percolates”
up to leads

Co
mm
uni
Fee cat
db e
ac
k


Capture

Attract Communicate

Spread

here...
to go in
HO has
W

To end
up dow
n here
?

i n he re...
h as t o go
W HO

Map it out.

To end
u p down
here?

Who’s at the bottom
of your funnel?

A good referral system
• Educates referrers
• Motivates referrers
• Measures
• Builds in feedback for referrer
• Is easy for the referrer
• Gives back
Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com 139

www.constantcontact.com/index.jsp?pn=mivistaconsulting

what could you send
out on a regular basis
that wouldn’t be spam?

141

Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."


What could you commit to doing
to warm up your network – and
keep it warm over time?


Recap
Step I: Who ARE you really?
Step 2: What is your PURPOSE?
Step 3: What do you want your life to be like?
Step 4: Develop your Positioning Statement
Step 5: Deploy your personal brand
a. Own your name
b. Look the part
c. Put yourself in the spotlight
d. Create alliances & gather support
e. Communicate regularly & non-promotionally

Q&A - Live Coaching
Who wants to get Googled right now?

Napoleon Hill -
Think And Grow Rich

1. Burning Desire
2. Specialized Knowledge
3. Goal Setting
4. Decisive
5. Focus on Continuos Improvement


Question: Are you
committed to building your
personal brand?


If you’re committed...

The Offer

Or ju st Goog le me!

MichelleVillalobos.com


Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic

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Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican Republic