SlideShare a Scribd company logo
Erich Liebig
• Users upload the audio they have
recorded
• Direct message audio
• Listeners
• “Following” the user that uploaded
the clip (newsfeed style)
• Searching key terms
• Like, Repost, Comment, Share,
add to playlist
• “The YouTube of audio”
• World’s leading social music platform
• Listen, upload, create, promote, and
share sounds
• Via web or Mobile application
OVERVIEW
How it works
• Designed to work with other social
media platforms
• Uploaded as a URL
• Embedded anywhere
• Challenged MySpace for dominance
UNIQUENESS
• Founded October 2008
• Berlin, Germany
• Alexander Ljung & Eric Wahlfors
• July 2013
• 40 Million registered users
• 200 Million non-registered users
• January 24, 2014
• IVP and The Chernin Group
• Unknown profitability
HISTORICAL INFORMATION
• Followers
• Plays
• Likes
• Reposts
• Comments
KPI’S
• Tips
• Follow a number of different
profiles
• Making/replying to comments
• Share posts to other social media
platforms
• Cautions
• Content is not private
• Comments exposed to both
followers and non-followers
TIPS AND CAUTIONS
• Pro users
• “Moving Sound”
• “Promoted Profile”
• Stats
• No banner ad’s
• No audio ad’s between clips
MARKETING OPPORTUNITIES
• Media companies
• The Wall Street Journal, The
Economist, Bloomberg, and CBS
• Legal Zoom
• https://soundcloud.com/wsjthismo
rning/the-wall-street-journal-424
• Recording companies
• Warner Brother Records, Sony
Music
Entertainment, and Universal
Records
BUSINESS ON SOUNDCLOUD
• Rapid growth and experimental phase
• More businesses creating profiles
• Share ideas and receive direct
response from their customers
• “On-the-go”
• Less time to read/watch the news
• Time to listen to the news
THE FUTURE FOR SOUNDCLOUD
SOURCES
• http://blogs.independent.co.uk/2012/10/18/why-google-should-acquire-soundcloud-we-need-a-youtube-for-audio/
• http://venturevillage.eu/europioneers-2013
• http://silencenogood.net/soundcloud-dropbox-music-blog/
• http://www.wiretotheear.com/2009/11/page/2/
• http://in6months.com/
• https://www.etsy.com/market/office_decors
• 1Jefferson, G. (2013, July 17) Who is Listening to SoundCloud? 200 Million. USA Today. Retrieved
from http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-
million/2521363/
• 2About SoundCloud (2014) Retrieved from https://soundcloud.com/pages/contact
• 3Help/Pro Billing (2014) Retrieved fromhttp://help.soundcloud.com/customer/portal/articles/247820-what-s-the-difference-
between-each-subscription-level-
• 4SoundCloud Teams with IVP (2014, January 24) SoundCloud Press Releases. Retrieved
fromhttps://soundcloud.com/press/releases/2014/01/24/soundcloud-teams-with-ivp
• 5SoundCloud Introduces New Pro Offering To Allow More Music & Audio Creators To Be Heard Everywhere (2013, March 11)
SoundCloud Press Releases. Retrieved fromhttps://soundcloud.com/press/releases/2013/03/11/new-pro-plans
• 6 WJS This Moring (2014) Retrieved from https://soundcloud.com/wsjthismorning

More Related Content

Viewers also liked

Bidzuku Pitch Deck
Bidzuku Pitch DeckBidzuku Pitch Deck
Bidzuku Pitch Deck
joshuahays
 
Polyflint pitch deck
Polyflint pitch deckPolyflint pitch deck
Polyflint pitch deckpolyflint
 
300 Milligrams - Demo Day Presentation
300 Milligrams - Demo Day Presentation300 Milligrams - Demo Day Presentation
300 Milligrams - Demo Day Presentation
500 Startups
 
500’s Demo Day Batch 12 >> Alfred
500’s Demo Day Batch 12 >> Alfred500’s Demo Day Batch 12 >> Alfred
500’s Demo Day Batch 12 >> Alfred
500 Startups
 
Sverve
SverveSverve
Sverve
500 Startups
 
Binpress
BinpressBinpress
Binpress
500 Startups
 
BrandBoards demo day pitch deck
BrandBoards demo day pitch deckBrandBoards demo day pitch deck
BrandBoards demo day pitch deck
500 Startups
 
PinMyPet
PinMyPetPinMyPet
PinMyPet
500 Startups
 
Farmeron
FarmeronFarmeron
Farmeron
500 Startups
 
task.ly pitch deck
task.ly pitch decktask.ly pitch deck
task.ly pitch deck
Dmitry Gorshkov
 
500’s Demo Day Batch 11 >> Slidebean
500’s Demo Day Batch 11 >> Slidebean 500’s Demo Day Batch 11 >> Slidebean
500’s Demo Day Batch 11 >> Slidebean
500 Startups
 
LaunchRock
LaunchRockLaunchRock
LaunchRock
500 Startups
 
Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5
500 Startups
 
Cadee
CadeeCadee

Viewers also liked (14)

Bidzuku Pitch Deck
Bidzuku Pitch DeckBidzuku Pitch Deck
Bidzuku Pitch Deck
 
Polyflint pitch deck
Polyflint pitch deckPolyflint pitch deck
Polyflint pitch deck
 
300 Milligrams - Demo Day Presentation
300 Milligrams - Demo Day Presentation300 Milligrams - Demo Day Presentation
300 Milligrams - Demo Day Presentation
 
500’s Demo Day Batch 12 >> Alfred
500’s Demo Day Batch 12 >> Alfred500’s Demo Day Batch 12 >> Alfred
500’s Demo Day Batch 12 >> Alfred
 
Sverve
SverveSverve
Sverve
 
Binpress
BinpressBinpress
Binpress
 
BrandBoards demo day pitch deck
BrandBoards demo day pitch deckBrandBoards demo day pitch deck
BrandBoards demo day pitch deck
 
PinMyPet
PinMyPetPinMyPet
PinMyPet
 
Farmeron
FarmeronFarmeron
Farmeron
 
task.ly pitch deck
task.ly pitch decktask.ly pitch deck
task.ly pitch deck
 
500’s Demo Day Batch 11 >> Slidebean
500’s Demo Day Batch 11 >> Slidebean 500’s Demo Day Batch 11 >> Slidebean
500’s Demo Day Batch 11 >> Slidebean
 
LaunchRock
LaunchRockLaunchRock
LaunchRock
 
Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5
 
Cadee
CadeeCadee
Cadee
 

Similar to Sound cloud

Digital Audience Development Workshop 2009
Digital Audience Development Workshop 2009Digital Audience Development Workshop 2009
Digital Audience Development Workshop 2009
Inner Ear
 
Technology & The Music Industry
Technology & The Music IndustryTechnology & The Music Industry
Technology & The Music Industry
npamediastudies
 
Social Media-Funglode
Social Media-FunglodeSocial Media-Funglode
Social Media-Funglode
Nikki Davidson
 
Social Media at the Community of Christ
Social Media at the Community of ChristSocial Media at the Community of Christ
Social Media at the Community of Christ
Shane Adams
 
Social media sellers
Social media sellersSocial media sellers
Social media sellers
DeidraSellers
 
032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf
032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf
032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf
mueedmughal88
 
Soundcloud PPT-3
Soundcloud PPT-3Soundcloud PPT-3
Soundcloud PPT-3
MaKita Edwards
 
2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf
2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf
2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf
rrudranarayanbharati
 
social media seminar
social media seminarsocial media seminar
social media seminar
Tara Farahani
 
Social Media Marketing Tools and Strategies for Master Gardener coordinators
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsSocial Media Marketing Tools and Strategies for Master Gardener coordinators
Social Media Marketing Tools and Strategies for Master Gardener coordinators
Kim Kruse
 
Social Media for Dummies #GAGetsSocial
Social Media for Dummies #GAGetsSocialSocial Media for Dummies #GAGetsSocial
Social Media for Dummies #GAGetsSocial
Sonja Roberts
 
I Love APIs 2015: How to Grow and Measure your API Program
I Love APIs 2015: How to Grow and Measure your API ProgramI Love APIs 2015: How to Grow and Measure your API Program
I Love APIs 2015: How to Grow and Measure your API Program
Apigee | Google Cloud
 
How to Grow and Measure Your API Program - I ♥ APIs 2015
How to Grow and Measure Your API Program - I ♥ APIs 2015How to Grow and Measure Your API Program - I ♥ APIs 2015
How to Grow and Measure Your API Program - I ♥ APIs 2015
Andrew Mager
 
Google Hangouts
Google HangoutsGoogle Hangouts
Google Hangouts
emilyeconnor
 
Best buy
Best buyBest buy
Best buy
derekblanchard5
 
Social media
Social mediaSocial media
Social media
Srikanth Gelli
 
Social Media
Social MediaSocial Media
Social Media
Business Link
 
Music Industry: Technology
Music Industry: TechnologyMusic Industry: Technology
Music Industry: Technology
Nicola Naisbett
 
You tube by Julia Malawer
You tube by Julia MalawerYou tube by Julia Malawer
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
Nicki Hicks
 

Similar to Sound cloud (20)

Digital Audience Development Workshop 2009
Digital Audience Development Workshop 2009Digital Audience Development Workshop 2009
Digital Audience Development Workshop 2009
 
Technology & The Music Industry
Technology & The Music IndustryTechnology & The Music Industry
Technology & The Music Industry
 
Social Media-Funglode
Social Media-FunglodeSocial Media-Funglode
Social Media-Funglode
 
Social Media at the Community of Christ
Social Media at the Community of ChristSocial Media at the Community of Christ
Social Media at the Community of Christ
 
Social media sellers
Social media sellersSocial media sellers
Social media sellers
 
032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf
032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf
032792b5-af0e-4f0f-b455-515b46d92e21-151111052625-lva1-app6892.pdf
 
Soundcloud PPT-3
Soundcloud PPT-3Soundcloud PPT-3
Soundcloud PPT-3
 
2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf
2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf
2ae58a80-996c-4b12-8baa-c8d2cdb2c85f-151112004653-lva1-app6892.pdf
 
social media seminar
social media seminarsocial media seminar
social media seminar
 
Social Media Marketing Tools and Strategies for Master Gardener coordinators
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsSocial Media Marketing Tools and Strategies for Master Gardener coordinators
Social Media Marketing Tools and Strategies for Master Gardener coordinators
 
Social Media for Dummies #GAGetsSocial
Social Media for Dummies #GAGetsSocialSocial Media for Dummies #GAGetsSocial
Social Media for Dummies #GAGetsSocial
 
I Love APIs 2015: How to Grow and Measure your API Program
I Love APIs 2015: How to Grow and Measure your API ProgramI Love APIs 2015: How to Grow and Measure your API Program
I Love APIs 2015: How to Grow and Measure your API Program
 
How to Grow and Measure Your API Program - I ♥ APIs 2015
How to Grow and Measure Your API Program - I ♥ APIs 2015How to Grow and Measure Your API Program - I ♥ APIs 2015
How to Grow and Measure Your API Program - I ♥ APIs 2015
 
Google Hangouts
Google HangoutsGoogle Hangouts
Google Hangouts
 
Best buy
Best buyBest buy
Best buy
 
Social media
Social mediaSocial media
Social media
 
Social Media
Social MediaSocial Media
Social Media
 
Music Industry: Technology
Music Industry: TechnologyMusic Industry: Technology
Music Industry: Technology
 
You tube by Julia Malawer
You tube by Julia MalawerYou tube by Julia Malawer
You tube by Julia Malawer
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
 

More from SALISBURY UNIVERSITY -- Social Media Marketing Class

Dove MKTG 338-002
Dove MKTG 338-002Dove MKTG 338-002
Dollar shave club
Dollar shave clubDollar shave club
Chapter 8 Current Events - Social Commerce
Chapter 8 Current Events - Social CommerceChapter 8 Current Events - Social Commerce
Chapter 8 Current Events - Social Commerce
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
Social media publishing
Social media publishingSocial media publishing
MKTG 338 - Social Publishing
MKTG 338 - Social PublishingMKTG 338 - Social Publishing
Chapter 5 social community
Chapter 5 social communityChapter 5 social community
Chapter 5 - Social Community
Chapter 5 - Social Community Chapter 5 - Social Community
Digital communities Chapter 4 mktg338
Digital communities Chapter 4 mktg338Digital communities Chapter 4 mktg338
Digital communities Chapter 4 mktg338
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
Mktg338 002-ch3-presentation
Mktg338 002-ch3-presentationMktg338 002-ch3-presentation
Mktg338 001 CH3
Mktg338 001 CH3Mktg338 001 CH3
Strategic planning with social media
Strategic planning with social mediaStrategic planning with social media
Strategic planning with social media
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Mktg338 001 current-eventchp9
Mktg338 001 current-eventchp9Mktg338 001 current-eventchp9
Miller.clark.mktpresentation4 morris.doc (1)
Miller.clark.mktpresentation4 morris.doc (1)Miller.clark.mktpresentation4 morris.doc (1)
Miller.clark.mktpresentation4 morris.doc (1)
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
Mktg 338-002 Edited Current Event Summary
Mktg 338-002 Edited Current Event SummaryMktg 338-002 Edited Current Event Summary
Mktg 338-002 Edited Current Event Summary
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
The Horizontal Revolution- Summary of Presentation_MKTG 338-002
The Horizontal Revolution- Summary of Presentation_MKTG 338-002The Horizontal Revolution- Summary of Presentation_MKTG 338-002
The Horizontal Revolution- Summary of Presentation_MKTG 338-002
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
Linkedin
LinkedinLinkedin
Snapchat
SnapchatSnapchat

More from SALISBURY UNIVERSITY -- Social Media Marketing Class (20)

Dove MKTG 338-002
Dove MKTG 338-002Dove MKTG 338-002
Dove MKTG 338-002
 
Dollar shave club
Dollar shave clubDollar shave club
Dollar shave club
 
Chapter 8 Current Events - Social Commerce
Chapter 8 Current Events - Social CommerceChapter 8 Current Events - Social Commerce
Chapter 8 Current Events - Social Commerce
 
Social media publishing
Social media publishingSocial media publishing
Social media publishing
 
MKTG 338 - Social Publishing
MKTG 338 - Social PublishingMKTG 338 - Social Publishing
MKTG 338 - Social Publishing
 
Chapter 5 social community
Chapter 5 social communityChapter 5 social community
Chapter 5 social community
 
Chapter 5 - Social Community
Chapter 5 - Social Community Chapter 5 - Social Community
Chapter 5 - Social Community
 
Digital communities Chapter 4 mktg338
Digital communities Chapter 4 mktg338Digital communities Chapter 4 mktg338
Digital communities Chapter 4 mktg338
 
Mktg338 002-ch3-presentation
Mktg338 002-ch3-presentationMktg338 002-ch3-presentation
Mktg338 002-ch3-presentation
 
Mktg338 001 CH3
Mktg338 001 CH3Mktg338 001 CH3
Mktg338 001 CH3
 
Strategic planning with social media
Strategic planning with social mediaStrategic planning with social media
Strategic planning with social media
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Mktg338 001 current-eventchp9
Mktg338 001 current-eventchp9Mktg338 001 current-eventchp9
Mktg338 001 current-eventchp9
 
Miller.clark.mktpresentation4 morris.doc (1)
Miller.clark.mktpresentation4 morris.doc (1)Miller.clark.mktpresentation4 morris.doc (1)
Miller.clark.mktpresentation4 morris.doc (1)
 
Mktg 338-002 Edited Current Event Summary
Mktg 338-002 Edited Current Event SummaryMktg 338-002 Edited Current Event Summary
Mktg 338-002 Edited Current Event Summary
 
The Horizontal Revolution- Summary of Presentation_MKTG 338-002
The Horizontal Revolution- Summary of Presentation_MKTG 338-002The Horizontal Revolution- Summary of Presentation_MKTG 338-002
The Horizontal Revolution- Summary of Presentation_MKTG 338-002
 
Stumble upon
Stumble uponStumble upon
Stumble upon
 
Vimeo
VimeoVimeo
Vimeo
 
Linkedin
LinkedinLinkedin
Linkedin
 
Snapchat
SnapchatSnapchat
Snapchat
 

Recently uploaded

Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
KAMESHS29
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 

Recently uploaded (20)

Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 

Sound cloud

  • 2. • Users upload the audio they have recorded • Direct message audio • Listeners • “Following” the user that uploaded the clip (newsfeed style) • Searching key terms • Like, Repost, Comment, Share, add to playlist • “The YouTube of audio” • World’s leading social music platform • Listen, upload, create, promote, and share sounds • Via web or Mobile application OVERVIEW How it works
  • 3. • Designed to work with other social media platforms • Uploaded as a URL • Embedded anywhere • Challenged MySpace for dominance UNIQUENESS
  • 4. • Founded October 2008 • Berlin, Germany • Alexander Ljung & Eric Wahlfors • July 2013 • 40 Million registered users • 200 Million non-registered users • January 24, 2014 • IVP and The Chernin Group • Unknown profitability HISTORICAL INFORMATION
  • 5. • Followers • Plays • Likes • Reposts • Comments KPI’S
  • 6. • Tips • Follow a number of different profiles • Making/replying to comments • Share posts to other social media platforms • Cautions • Content is not private • Comments exposed to both followers and non-followers TIPS AND CAUTIONS
  • 7. • Pro users • “Moving Sound” • “Promoted Profile” • Stats • No banner ad’s • No audio ad’s between clips MARKETING OPPORTUNITIES
  • 8. • Media companies • The Wall Street Journal, The Economist, Bloomberg, and CBS • Legal Zoom • https://soundcloud.com/wsjthismo rning/the-wall-street-journal-424 • Recording companies • Warner Brother Records, Sony Music Entertainment, and Universal Records BUSINESS ON SOUNDCLOUD
  • 9. • Rapid growth and experimental phase • More businesses creating profiles • Share ideas and receive direct response from their customers • “On-the-go” • Less time to read/watch the news • Time to listen to the news THE FUTURE FOR SOUNDCLOUD
  • 10. SOURCES • http://blogs.independent.co.uk/2012/10/18/why-google-should-acquire-soundcloud-we-need-a-youtube-for-audio/ • http://venturevillage.eu/europioneers-2013 • http://silencenogood.net/soundcloud-dropbox-music-blog/ • http://www.wiretotheear.com/2009/11/page/2/ • http://in6months.com/ • https://www.etsy.com/market/office_decors • 1Jefferson, G. (2013, July 17) Who is Listening to SoundCloud? 200 Million. USA Today. Retrieved from http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200- million/2521363/ • 2About SoundCloud (2014) Retrieved from https://soundcloud.com/pages/contact • 3Help/Pro Billing (2014) Retrieved fromhttp://help.soundcloud.com/customer/portal/articles/247820-what-s-the-difference- between-each-subscription-level- • 4SoundCloud Teams with IVP (2014, January 24) SoundCloud Press Releases. Retrieved fromhttps://soundcloud.com/press/releases/2014/01/24/soundcloud-teams-with-ivp • 5SoundCloud Introduces New Pro Offering To Allow More Music & Audio Creators To Be Heard Everywhere (2013, March 11) SoundCloud Press Releases. Retrieved fromhttps://soundcloud.com/press/releases/2013/03/11/new-pro-plans • 6 WJS This Moring (2014) Retrieved from https://soundcloud.com/wsjthismorning