Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
A presentation I put together for Notre Dame's MBA Career Development.
A quick intro to social media, how to get involved, and a brief tutorial on how to use a few of the key tools.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
A presentation I put together for Notre Dame's MBA Career Development.
A quick intro to social media, how to get involved, and a brief tutorial on how to use a few of the key tools.
Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey RisingJeffrey Rising
Brief overview of Facebook, Twitter, LinkedIn and Google +. I'll show examples of why using social media will be a time efficient, cost effective way for you to grow your business, get more sales and hold top-of-mind positioning with past clients. You’ll also learn why using Google + is a great way to get your listings on page 1 of a Google search for homes in your area.
Social Media Workshop for Businesspeople Between JobsSteve Drake
Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
Do you want to tweet and have a twitter account?
These slides will tell you all you need to know:
What is twitter?
How to open an account?
How up upload your header and sizes?
How to tweet?
How to gain followers?
Enjoy this FREE resource :)
www.myofficebooks.com/blog
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create CommunityTradeshowGuy Exhibits
Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon
This is the slide deck for my Social Media 101 class for the customers of Larimer County Workforce Center. If you are a job seeker wondering HOW you should be using social media, this is for you,. We talk about specific social media strategies when using these mediums in your job search.
Social Networking: The nuts and bolts of Facebook, Twitter and Google+Mary Thengvall
This presentation details the basics of Facebook, Twitter, and Google+. It covers why you would want each account, and how to get your profile set up, as well as what to do next.
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR
Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey RisingJeffrey Rising
Brief overview of Facebook, Twitter, LinkedIn and Google +. I'll show examples of why using social media will be a time efficient, cost effective way for you to grow your business, get more sales and hold top-of-mind positioning with past clients. You’ll also learn why using Google + is a great way to get your listings on page 1 of a Google search for homes in your area.
Social Media Workshop for Businesspeople Between JobsSteve Drake
Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
Do you want to tweet and have a twitter account?
These slides will tell you all you need to know:
What is twitter?
How to open an account?
How up upload your header and sizes?
How to tweet?
How to gain followers?
Enjoy this FREE resource :)
www.myofficebooks.com/blog
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create CommunityTradeshowGuy Exhibits
Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon
This is the slide deck for my Social Media 101 class for the customers of Larimer County Workforce Center. If you are a job seeker wondering HOW you should be using social media, this is for you,. We talk about specific social media strategies when using these mediums in your job search.
Social Networking: The nuts and bolts of Facebook, Twitter and Google+Mary Thengvall
This presentation details the basics of Facebook, Twitter, and Google+. It covers why you would want each account, and how to get your profile set up, as well as what to do next.
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
Public Affairs Council: Balancing Your Personal and Professional Life OnlineMolly Nichelson
Ever wonder how to balance your professional and personal voices online? By no means am I an expert, but here is what I presented to the Public Affairs Council National Grassroots Conference in January 2010.
Presentation sharing key insights into how to leverage your network to make the most of your career, existing job and any other moment in your life with actionable pro tips for a pro networker.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
5. THIS IS WHAT WE WILL
DISCUSS IN CLASS
LISTS
HASHTAGS
CROSS PROMOTE
6. BEFORE WE GET STARTED
I WILL TELL YOU A BIT
ABOUT ME AND HOW I
CAME TO THE POINT
WHERE I’M STANDING IN
FRONT OF YOU.
7. MOST OF YOU HAVE
HEARD OUTSIDE THE BOX.
THE ONLY PROBLEM WITH
THAT IS WITH OUTSIDE
THE BOX THE BOX IS ONLY
TWO DIMENSIONAL AND
THERE ARE ONLY FOUR
OPTIONS
10. To get the most out of social media marketing you
need to think of it as a web.
Three dimensional
11. Or like the hokey pokey
You post blog article
3 dimensional
12. Now know web
Now question is what do you want to catch
in web
information
13. Most agents who market on social
media randomly post to various sites
when they can without any definite
goal or plan except to get more clients.
Rarely is it a two step process where
you post something and a client
reaches out to you. In order to use the
internet as one of your productive lead
sources what do you think you need?
A plan.
14. First rule of social media is be human.
Get to know the people behind the
tweets. Build your tribe and then work
on depth.all about relationship not
selling as a bi-product of relationship
comes benefit sometimes biz and
sometimes something entirely different
Likes arent enough. We will get into that
in a bit
15. Research has shown three elements
must be present to derive personal
and buz benefits
Targeted connections
Meaningful content
Authentic helpfullness
16. Common Abbreviations and Acronyms on Twitter
<3 – Love – This “less than three” acronym is used
to be a crudely-shaped heart and is used to signify the
word “love”
2 – To/Too/Two – Short way to say “to”, “too”, or
“two” that conserves characters
4 – For – Short way to say “for” that conserves
characters
B4 – Before – Short way to say “before” that
conserves characters
BC, B/C – Because – Short way to say “because” that
conserves characters
BTW – By The Way – Short way to say “by the way”
that conserves characters
CHK – Check – Short way to say “check” that
conserves characters
EM, EML – Email – Short way to say “email” that
17. Meaningful content is the currency for
the social web and sharing catylist for
new relationships
Be an authentic human…may connect
over sports etc
Its more than just brilliant content
Share content other than biz so people
can see your whole personality
18. Quality of contacts more important than quantity
Need both
First need 200 followers you are starting wide then
you can go deep and that’s where the magic happens
19. Polite thing in twitter is if someone follows you
follow back. Once get 200 followers you get
noticed organically and then don’t have to work
so hard.
At first try 20 min a day 50-75% should follow
back
22. Profile
• Use photo not logo – be human
• Link to site
• Bio
• Short easy to remember user name
• Tweet even if no followers
23. Twitter Character Limit
• Now 280 was 140 until 2017
• Picked 140 originally because that was the
amount that fit in an sms text message. They
wanted each tweet to fit in that text message
24. How To Find People To Follow
• On your homepage under profile click who to follow.
At bottom of that says find people you know. It will
find people in your address book on phone, email lists
but not people on most other social media
• Basic search
• Mine Twitter lists. Twitter lists are categorized special
interest groups. When find someone interesting dig
into their lists and follow people on their lists. (More
on that later.)
• Mine competitor lists
25. • Look at lists of related business – loan
officers, inspectors, etc.
• Look at Linked-in. Most profiles have their
Twitter handle.
26. Meaningful Content
• What interests you?
• Offer value – Example recommend a new restaurant you
recently visited.
• If you read something interestingnon-related to business
tweet it.
• Link to comments you make on other platforms like
Linked-in and Facebook.
• Tweet about something in pop culture like “can’t wait to
see last episode of .”
• Follow Friday to people you appreciate.
• Tweet in the moment.
• When someone does something great, compliment them.
27. The Most Misunderstood and Most
Powerful Part Of Twitter
• #-examples
• To know everything said about a topic put #
before topic in search box. Just doing a search
only searches through titles of articles
• News or community events
• Contests and promotion
• During live broadcast or tv show
• *Research-different than google. Google with
give you stuff from 10 years ago. This is current
info. Right here. Right now.
30. The Retweet
• Read tweets from people you follow and
retweet at least once a day. This makes
others feel appreciated and will connect you
a little more to them.
31. Twitter Lists
• 200 contacts and drowning. Feel like you’re
driving in nyc. How do you manage, make
relationships. How do you not miss content
from the people you really want to connect
with?
• Twitter lists
34. There are twitter lists on every subject. You may even be on some. You may
be wondering how to find twitter lists. You can’t find them from doing a
search on twitter but you can find them by thinking around the bird or the
box.
Visit industry leaders profile look at the lists they have been added to
Can also find on google
45. Summary
• Define your challenges
– Technological as well as personal
• Set realistic expectation
– Mastery is not achieved overnight
• Keep your eye on the goal
– Mentorship programs
46. Resources
• <Intranet site text here>
<hyperlink here>
• <Additional reading material text here>
<hyperlink here>
• This slide deck and related resources:
<hyperlink here>