Introduction to Personal Branding.
Why, what & how, Overview of the basics of Personal Branding
In the contemporary job market is dynamic. Life time employment is disappearing. This requires a new workers attitude in order to find and get employment until retirement
Personal branding workshop: All you need to know about Personal Branding by A...Alexander Crépin
In this one day workshop you'll learn why Personal Branding is important for career development & what Personal Branding is about. Personal Branding means hard working, in this workshop you'll make a first step in your brandin
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
Personal branding workshop: All you need to know about Personal Branding by A...Alexander Crépin
In this one day workshop you'll learn why Personal Branding is important for career development & what Personal Branding is about. Personal Branding means hard working, in this workshop you'll make a first step in your brandin
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
5 ways to take your entrepreunership teaching to the next levelSAGE Publishing
Heidi M. Neck from the world-renowned Babson Entrepreneurship program give lively discussion on how to enhance your entrepreneurship courses. A SAGE author, Heidi talks about different ways to bring your entrepreneurship teaching to the next level with five simple, yet powerful tips.
Banker's U workshop presentation covers marketing skills and resources for new business endeavors; Build confidence and motivation in working for yourself or seek a broader job pool for the existing skills you have.
For book purchase, licensing for the stage or more information please visit our website.
Watch video: http://youtu.be/bBvlJYTpW5g
Available on Amazon from John DeGaetano Productions
http://www.amazon.com/author/johndegaetano
http://www.johndegaetanoproductions.com
CA in Patna is a team of professional Chartered Accountant which are providing best services like Company Registration, Income Tax Return, Sales Tax Consultants, Bank Audit and other services specially in Patna.
Is Personal Branding Relevant for Life Sciences professionnals ?Zaki Sellam
In Life Sciences, mostly within Pharma industry there is a permanent war for talents. So working on its personal branding becomes more and more critical.
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
Ten Principles For Bringing Out The Best In Self And OthersPeter Adebi
The most ennobling, innovative, and profitable of human accomplishments often result from the efforts of people who strive to reach their full potential. The Ten Principles® is about helping you and your employees to maximize your potential. When carefully implemented, the principles will significantly improve performance and results in your organization.
In this seminar, you will learn:
Why your organization should focus on eliciting the best in employees
The ten timeless principles for bringing out the best in self and others
The ten dimensions of the role of leaders in eliciting the best in others
A step-by-step guide for operationalizing each of the principles
How best-practice organizations elicit superior performance from workers
Proven approaches for accessing and developing employees’ true strengths
Best practices for sustaining high performance
Who will benefit from this seminar?
Executives, HR professionals, directors, managers, supervisors, executive/business coaches, trainers, organization development practitioners, and all other leaders stand to benefit immensely from this seminar.
What is included?
Audiovisual presentation – Text, audio, video, charts, pictures and other graphics are used to explain concepts and practical steps that you can immediately apply in your workplace. Feature presentation is designed in PowerPoint.
Audio files – You can make an audio disc from these files or load them to your iPod.
Audio script – The scripts for the audio presentation are attached.
Presentation in PDF – Presentation is also attached in PDF format.
Learning aids, forms, templates, handouts and other resources.
Author contact information
Visit www.starleadership.us
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Return On Idea (ROI) is a great framework for sifting profitable ideas from novelty or artist for its own sake.
It helps to predict winners and the framework explains the need for creative tension between financial rigor and imagination to produce profitable revenue.
Leaders and even entrepreneurs at times make copious excuses to avoid making predictions citing lack of data , uncertainty about the future and lack of accuracy of previous predictions.As a consequence many ideas are launched without testing, modelling or predicting results just going on gut feel.
The challenge of ROI is to manage uncertainty while predicting success.
As the saying goes ,"Dont over invest in yesterday's breadwinners and start imagining tomorrows breadwinners."
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
This presentation Teaches you how you can become a successful entrepreneur in the Global market however there lots of diversity in the business market which seems to be pretty much occupied.
Employer Branding / Reflections & Visions Heading Into 2019Petr Hovorka
Reader favorites plus several new articles to highlight projected trends in Employer Branding, published on www.brandbakers.cz from 2015 to 2018.
The Era of Recruitment is Over
The way companies hire employees in the Czech Republic, and Europe as whole is going to change due to a decreasing workforce, sluggish economy and preferences of the incoming Y generation.
CSR is about how to do business.
HR is about how to ensure that managers & employees are able and enabled to do business in a social responsible manner and create sustainable value for all stakeholders.
Employer Branding Workshop, building Talent RelationshipsAlexander Crépin
Employer Branding workshop
HR, Human Relations & Human Results Management is the fundament for successful employer branding, becoming an employer of choice.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
5 ways to take your entrepreunership teaching to the next levelSAGE Publishing
Heidi M. Neck from the world-renowned Babson Entrepreneurship program give lively discussion on how to enhance your entrepreneurship courses. A SAGE author, Heidi talks about different ways to bring your entrepreneurship teaching to the next level with five simple, yet powerful tips.
Banker's U workshop presentation covers marketing skills and resources for new business endeavors; Build confidence and motivation in working for yourself or seek a broader job pool for the existing skills you have.
For book purchase, licensing for the stage or more information please visit our website.
Watch video: http://youtu.be/bBvlJYTpW5g
Available on Amazon from John DeGaetano Productions
http://www.amazon.com/author/johndegaetano
http://www.johndegaetanoproductions.com
CA in Patna is a team of professional Chartered Accountant which are providing best services like Company Registration, Income Tax Return, Sales Tax Consultants, Bank Audit and other services specially in Patna.
Is Personal Branding Relevant for Life Sciences professionnals ?Zaki Sellam
In Life Sciences, mostly within Pharma industry there is a permanent war for talents. So working on its personal branding becomes more and more critical.
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
Ten Principles For Bringing Out The Best In Self And OthersPeter Adebi
The most ennobling, innovative, and profitable of human accomplishments often result from the efforts of people who strive to reach their full potential. The Ten Principles® is about helping you and your employees to maximize your potential. When carefully implemented, the principles will significantly improve performance and results in your organization.
In this seminar, you will learn:
Why your organization should focus on eliciting the best in employees
The ten timeless principles for bringing out the best in self and others
The ten dimensions of the role of leaders in eliciting the best in others
A step-by-step guide for operationalizing each of the principles
How best-practice organizations elicit superior performance from workers
Proven approaches for accessing and developing employees’ true strengths
Best practices for sustaining high performance
Who will benefit from this seminar?
Executives, HR professionals, directors, managers, supervisors, executive/business coaches, trainers, organization development practitioners, and all other leaders stand to benefit immensely from this seminar.
What is included?
Audiovisual presentation – Text, audio, video, charts, pictures and other graphics are used to explain concepts and practical steps that you can immediately apply in your workplace. Feature presentation is designed in PowerPoint.
Audio files – You can make an audio disc from these files or load them to your iPod.
Audio script – The scripts for the audio presentation are attached.
Presentation in PDF – Presentation is also attached in PDF format.
Learning aids, forms, templates, handouts and other resources.
Author contact information
Visit www.starleadership.us
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Return On Idea (ROI) is a great framework for sifting profitable ideas from novelty or artist for its own sake.
It helps to predict winners and the framework explains the need for creative tension between financial rigor and imagination to produce profitable revenue.
Leaders and even entrepreneurs at times make copious excuses to avoid making predictions citing lack of data , uncertainty about the future and lack of accuracy of previous predictions.As a consequence many ideas are launched without testing, modelling or predicting results just going on gut feel.
The challenge of ROI is to manage uncertainty while predicting success.
As the saying goes ,"Dont over invest in yesterday's breadwinners and start imagining tomorrows breadwinners."
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
This presentation Teaches you how you can become a successful entrepreneur in the Global market however there lots of diversity in the business market which seems to be pretty much occupied.
Employer Branding / Reflections & Visions Heading Into 2019Petr Hovorka
Reader favorites plus several new articles to highlight projected trends in Employer Branding, published on www.brandbakers.cz from 2015 to 2018.
The Era of Recruitment is Over
The way companies hire employees in the Czech Republic, and Europe as whole is going to change due to a decreasing workforce, sluggish economy and preferences of the incoming Y generation.
CSR is about how to do business.
HR is about how to ensure that managers & employees are able and enabled to do business in a social responsible manner and create sustainable value for all stakeholders.
Employer Branding Workshop, building Talent RelationshipsAlexander Crépin
Employer Branding workshop
HR, Human Relations & Human Results Management is the fundament for successful employer branding, becoming an employer of choice.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Part 3 Fundamental Elements of BrandingRachel Quilty
Rachel Quilty, Brand Strategist and Chief Dream-caster at Jump the Q Inc provides a simple overview of the fundamental elements of branding in this presentation
Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put Your Genius to Work is about the essentials of branding, in particular personal branding, to give you the basics as well as a better understanding of how branding can help you excel in your business.
Throughout this presentation, I reference some differences between the way that women and men think and conduct business. The intention is not to say that ALL women or ALL men only have this trait or style or that, but my intention is to provide information of what make most women unique in their approach to business, so that they maximize their success using ALL of what makes them exceptional and distinct.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
"How #Recruiters can Craft a unique and engaging personal brand on #Socia...SourcingAdda
Personal branding is all about making a conscious effort to develop a clear message of what you want to be known for and how people perceive you. The webinar will focus on how effectively a talent acquisition professional can craft their personal brand on social media to reach out to the target audience and set a competitive edge for themselves and their company.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at: https://youtu.be/rl_t-dClGOw
Workshop Activating Creativity THE HR challenge for the coming years by Ale...Alexander Crépin
It is time to take advantage of the creative potential in your organisation. You could offer employees and stakeholders a positive perspective. Adding value by creation of new customer value.
In the end companies won't succeed by focus on spending cuts, at a certain moment there is nothing more to cut. Success can’t do without creativity & innovation.
Besides this we have to transform global economies to sustainability. This is only possible if we use all the creative potential in our society.
For HR activating creativity, becoming cre-active is a great opportunity to improve business results. Becoming a real Business Partner, focussing on actively adding value to the business process.
Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedInLinkedIn D-A-CH
Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
YOU are Your Brand: Champion Your Brand & WIN More Business!Kim Peterson
YOU Are Your Brand!
What You Say + How You Behave + How You Look = Your Brand!
…Everyone has a brand.
Are you managing yours or are others managing it for you?
When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson
Personal branding has become the latest business tool to accelerate your career success. Jump the Q's Rachel Quilty shares insights from the book Brand Yourself, which is an instructional manual on specially how you to can design, build and position your personal brand to be recognised as the authority in your market place. Learn more and grab our free gift to get your brand story started at www.Brand Yourself Blueprint.com.
No longer the turf of celebrities and media personalities, personal branding is the new strategy in leveraging your professional profile and branding yourself as the go-to in your chosen field.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
Aanpakken van de COVID-19 pandemie leidt over de hele wereld tot dilemma's. In dit boek krijgt de lezer inzicht in die dilemma's en hoe deze succesvol aan te pakken. Tegelijkertijd wordt er in vogelvlucht een beeld geschetst van de aanpak in de diverse landen in de wereld.
Het vermogen om effectief met dilemma’s om te gaan krijgt steeds meer belangstelling. HR heeft volgens de schrijver van het voorwoord Dave Ulrich ook een belangrijke rol als Paradox Navigator. Zo biedt dit boek niet alleen beleidsmakers een leidraad bij het aanpakken van de crisis, maar is het boek ook een mooi naslagwerk voor HR professionals voor het verkrijgen van meer inzicht in de aanpak van dilemma’s en dit bijvoorbeeld te benutten bij de opzet en invulling van veranderings- van change managementtrajecten.
Coaching Explained, An Exploration by Alexander Crepin Part 2 of 2Alexander Crépin
In this presentation I share what Coaching is about for me.
I used a lot of images, that is why I had to share this presentation in a manner that uses less mb. Part 1 & Part 2
This is the link to part 2 https://www.slideshare.net/alhoupart/coaching-explained-an-exploration-by-alexander-crepin-part-1-of-2
rthe
Coaching Explained, an exploration by Alexander Crepin Part 1 of 2Alexander Crépin
In this presentation I share what Coaching is about for me.
I used a lot of images, that is why I had to share this presentation in a manner that uses less mb.
I apologize for the inconvenience.
Here is the link to part 2 https://www.slideshare.net/alhoupart/coaching-explained-an-exploration-by-alexander-crepin-part-2-of-2
Alexander Crepin HR Bridging Today and Tomorrow SuccessfullyAlexander Crépin
HR challenges in times of ongoing change and developing a future proof organisation and workforce
We are in a transition process to a New Era.
Times of Transition come with uncertainty & dilemma's.
To do so successfully requires a skilled committed workforce and an agile organisation.
A strong skilled HR team with a clear mission & vision can make this ongoing journey a success.
Alexander Crepin can help you to design the journey and make the transition happen. Bridging Today & Tomorrow .....
Job Branding & SAAA Model for Corporate Recruitment by Alexander Crepin part 1 Alexander Crépin
In the War for Talent, the STEM-I talent are changing the game. Recruitment in a Candidate Driven, very competive market requires marketing to get attention and gain interest of Target Talent. Also to support Talent Sourcing and informing prospect candidates..
This workshop is to train recruiters, recruiting professionals and managers about what it Job Branding takes to be more successful in the War for Talent.
This training provides a lot of information and the workshop will require an equal investment in time to really get an understanding about Job Branding.
Sourcing talent key recruiting differentiator part 1 BAlexander Crépin
Talent Sourcing is a core part of recruitment. In the War-for-Talent
In the first part you learn about What sourcing is about How to Source data driven.
We use the STEP model, part of the SAAA data driven recruitment model.
Sourcing talent a key recruiting differentiator Part 2 B Sourcing CraftsmanshipAlexander Crépin
Craftsmanship of the sourcing team members is playing an important role in successfully attracting talent in the War-for-Talent. This workshop is provides insight in the role of the sourcing specialist. It is about getting a pretty good idea what the today's Sourcer job is about.
Sourcing talent a key recruiting differentiator part 2 - the (Big) Data Lands...Alexander Crépin
Sourcing today is Data Driven.
Big Data is an emerging trend, in this workshop you will get a better idea of the present status of using (Big) Data in Sourcing successfully and become a winner in the War-for-Talent.
Strategic Workforce Forecasting & Planning for Recruiters in a VUCA world, In...Alexander Crépin
In a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater.
Workforce Forecasting & Planning is part of the (shared) strategic responsibilities recruiters have to pro-actively develop a as good as possible talent supply, now & in the (near) future.
Data Driven Hiring doesn't work,without paying attention to expected need for talent. So in a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater. This workshop intents to give an idea what WF&P is about to recruitment professionals
In this 1 day workshop recruiters will learn about the basics of Workforce Forecasting & Planning in a VUCA, dynamic world.
Sourcing talent as key recruiting differentiator part 1 A Alexander Crépin
Talent Sourcing is a core part of recruitment. In the War-for-Talent
In the first part you learn about What sourcing is about How to Source data driven.
We use the A STEP model, part of the SAAA data driven recruitment model.
Talent Relationship Management part of the SAAA Recruitment modelAlexander Crépin
Talent Relationships replacing Life-time-emloyment.
A more strategic view on the importance & logic of being connected to Target Talent Groups to strengthen organisation's agility.
Developing a longer term relation with Target Talent by building a Talent Community, ensuring an "on-demand" Talent Pipeline.
In a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater.
Workforce Forecasting & Planning is part of the (shared) strategic responsibilities recruiters have to pro-actively develop a as good as possible talent supply, now & in the (near) future.
Data Driven Hiring doesn't work,without paying attention to expected need for talent. So in a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater. This workshop intents to give an idea what WF&P is about to recruitment professionals
In this 1 day workshop recruiters will learn about the basics of Workforce Forecasting & Planning in a VUCA, dynamic world.
Strategic Workforce Forecasting & Planning for Recruiters in a VUCA world, In...Alexander Crépin
In a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater.
Workforce Forecasting & Planning is part of the (shared) strategic responsibilities recruiters have to pro-actively develop a as good as possible talent supply, now & in the (near) future.
Data Driven Hiring doesn't work,without paying attention to expected need for talent. So in a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater. This workshop intents to give an idea what WF&P is about to recruitment professionals
In this 1 day workshop recruiters will learn about the basics of Workforce Forecasting & Planning in a VUCA, dynamic world.
TalenTTipper referral recruitment & building a Talent Pipeline (2015 update)Alexander Crépin
How Referral Recruitment should be used to build a Talent Pipeline
How to make the best sourcing channel even more successful?
TalenTTipper international referral recruiting services
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Personal Branding, an introduction why, what & how by Alexander Crepin
1. Personal Brand
Personal Branding
in 30 sheets
by Alexander Crépin
I help you to succeed
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
2. The future ain’t what is used to be
Winnie the Pooh
The 21st century:
a fundamentally changing context for work & career
CHALLENGE: letting go of your traditional career paradigms
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
3. Modern Career Paradigm
Life cycle of jobs is shortening
increasing labor market dynamics:
jobs come & go
less & less job security!!!
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
4. Modern Career Paradigm
Life time employment is over!!
MANY jobs AND employers
until retirement!!
Proactivity, agility & resilience required
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
5. Modern Career Paradigm
Be in charge of your own journey!
Personal responsibility is an attitude, a philosophy, a way of being
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
6. Modern Career Paradigm
Career journey = employment journey
Many jobs & employers until retirement!
Invest in getting a strong, preferred
candidate position on the job market!!
.
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
7. Personal Brand
• To be found on the (online) job market
• To be identified as an interesting candidate
• To engage potential employment partners
• To get employed (candidate nr. 1)
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
8. Your Personal Brand
is all of you
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
9. Personal Brand
all associations about you in people’s minds
about who you are, your unique value
combination of personal attributes, values, drivers, strengths & passions
what differentiates you from your peers,
your competitors for work!
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
10. Your Personal Brand
what other people tell you it is
what they say about you when you leave the room!
what they whisper about you, not what they say!
—Errol Flynn
It is NOT what you say it is!
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
11. Personal Branding
Influencing
what to think & feel about you, how to remember
who you are & what you could do for them
Giving your target audience
reason(s) to choose for you
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
12. Personal Branding
to be noticed &
stand out
Effective personal branding elevates you from being just a commodity amongst many identical
commodities, to become something with a unique character and promise to deal with
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
13. Personal Branding Process
1. Identifying & defining
a. YOUR unique value offer (internal brand)
b. YOUR target audience (external brand)
2. Communicating your brand
3. Maintaining your brand
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
14. Personal Brand Process
Identifying YOUR value
Who am I
Find out
What do I have to offer
What makes me special
What makes me interesting to hire
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
15. Internal Brand
Your unique value
sets you apart from others competing for
the same kind of work / business
What you have to offer that no one else does!
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
16. External Brand
Your Image & reputation
How you’re perceived by your market
what your (target) audience think of you
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
17. Your Target Audience
Know your target audience
Know/Ask what they are looking for
1: Employers 2: Recruitment agencies 3: Fellow workers 4: Competing workers
National & International
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
18. Personal Brand Process
Internal brand + External brand
& (job) market
next:
Position yourself
Define your differentiating personal brand!
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
19. Personal Brand Positioning
Successful Personal Brands
Authentic
You can’t fake it
Remember:
People hire people they trust
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
20. Personal Brand Communication
Personal Brand Statement
“verbal business card“ a statement of positioning & targeting
“Elevator speech, Pitch”
a thirty-second personal commercial, pitching yourself for a job or stretch assignment
Differentiating yourself
- who you are really
- what you do & are the best at (value)
- whom you serve (audience)
- how you do it uniquely (USP)
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
21. Personal Brand Communication
acting, doing & behaving
If others’ perceptions define your personal brand
all you do
impacts your brand!
integrate your value proposition in everything you do
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
22. Personal Brand Communication
Don’t sell the drink, sell the refreshment
It is not so much what you communicate,
but rather how you do it
- Tone of voice, conversation skills
- Body language
- Images & symbols
- Colors
- Type & of channels
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
23. Personal Brand Communication
How & What
Be interesting, share, be an informer & not an meformer
- Storytelling
- Publishing, (guest) blogging, vodcasting
- Write reviews of relevant books
- Launch your website & online career portfolio
- Joining conversations, comment regularly
- Presenting / training
- Press releases
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
24. Personal Brand Communication
Social media: do it yourself platforms
- communicate - distribute
- promote - self-publish
- connect - produce
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
25. Personal Brand
It’s not only what you know
but also WHO you know
The relationships you have also define your personal brand
Key to a successful brand: mutually beneficial relationships
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
27. Personal Brand Communication
Monitor Feedback & Activity
o Listen & see what resonates with your audience
o Ask feedback from trusted fans & brand ambassadors
o Monitor use Google Alerts & regular online searches
o Don’t be afraid to change your approach!
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
28. Personal Branding
Keep your brand fresh
The world is not standing still – nor should you
Your brand is part of an ever evolving process
Re-invent & `upgrade` your brand
Think Madonna – she is as much a marketing `upgrading` every 3-5 years as she is an entertainer
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
29. Personal Branding
Summary
o Identify unique qualities & characteristics within you
o Identify & understand your target audience needs
o Position yourself differentiating in your target market
o Communicate a crystal clear, consistent message across
multiple channels (online & offline) Build & tell compelling
stories to stand out & to separate yourself from competitors
o Build (online) supporting relationships
o Maintain & upgrade your brand, monitor feedback & activity
o Integrate your value proposition in everything you do
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
30. Personal Branding
Epilogue……
Our lives are an amazing journey of self-discovery
toward wholeness, a balanced happy & successful life
We try to do the work we love & develop ourselves
continuously to keep on working until retirement
Personal Branding is likely a piece in the puzzle of that
ever challenging effort ……………
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
31. Personal Branding
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
32. Time to strengthen your Personal Brand
call
help you to succeed
+ 31 653 641 905
(in Dutch only)
twitter.com/AlexanderCrepin
nl.linkedin.com/in/alexandercrepin
Crépin Consult
Inspiration, innovation & results
33. See also my Personal Branding workshop
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
34. See also my Talent 2.0 workshop
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
35. See also my Employer Branding workshop
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
36. See also my Coaching workshop
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
37. See also my TRM workshop
Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management