Andrew Thibodeaux is exploring a personal brand as an entertainment lawyer. He was born and raised in Louisiana where he was exposed to music, art, and culture. He is currently studying Entertainment Business at Full Sail University with plans to attend law school and practice Entertainment Law. His goals are to become an Entertainment Lawyer by 2027 and open a full-service Talent and Creative Agency by 2038.

1. PERSONAL BRAND EXPLORATION
Andrew Thibodeaux
Project & Portfolio I: Week 1
January 8, 2023

2. I am Andrew “Smiley” Thibodeaux. Born and
raised in Louisiana, I am surrounded by the
food, music, art, and culture of the south. I work
in the entertainment field by way of music,
photography, and graphic design. I'm passionate
about bringing balance to the creative field
through business law, processes, design, and
marketing. I’m enrolled in the Entertainment
Business program at Full Sail University with
plans of practicing Entertainment Law.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Entertainment Lawyer
• Creative Producer
• Artistic Director
Guy Next Door / Creator
Brand Archetype - Combining the values
of inclusion, friendliness, and honesty
with a unique perspective, great visual
sensibility, and the ability to inspire will
be a great foundation for my approach in
the entertainment law field.
Lawyer for Entertainment & Music Business

4. [Music, Film, and Entertainment]
TARGET AUDIENCE
Ben Washer
Outreach Plan:
• I will follow or friend on social media.
• Do some social listening. Find a way to add value.
• I will send a private message or email introducing myself.
• I will follow up within 30-45 days of the initial email or
contact.
CEO at Reach Records
Jennifer Bender
Outreach Plan:
• I will follow or friend on social media.
• Do some social listening. Find points of engagement.
• I will send a private message or email introducing myself.
• I will follow up within 30-45 days of the initial email or
contact.
Executive Vice President
at Central Casting
Brandon G. Rochon Outreach Plan:
• I will send an email or a text.
• I will meet him in person at his office or a coffee shop.
• I will follow up within 14 days of the meeting.
Owner of BGR Designs, LLC

5. GOALS
Short Term: (2024)
• Enroll and Attend Law School.
‣Attend Law School and get the training and
preparation needed to succeed.
Mid Term: (2027)
• Become an Entertainment Lawyer.
‣Work with creative professionals to
navigate the legal aspect of their business
while they focus on being creative.
Long Term: (2038)
• Create a full-service Talent and Creative Agency.
‣I plan to build a team that can facilitate the
needs of our creative clients in the
Entertainment Industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic Design + Photography
SOFT
HARD
Novice / Adept / Expert
Music Production Novice / Adept / Expert
Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Written Communication
SOFT
HARD
Novice / Adept / Expert
Legal Research Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help creatives protect their IP (intellectual
property) and focus on their legal interests
so they can focus on creating.
PROMISE

8. CREDENTIALS
Work Experience:
• Modern DNA, Graphics & Photography
• BBR Creative, Graphic & Production Design
Education:
• University of Louisiana at Lafayette
• Visual Arts - Graphic Design Concentration
Organizations:
• ADFED Acadiana, Diversity Chair
• Bridge Ministry, Design Advisor
• Lafayette Creative Arts Council

9. COMPETITION
ALEX LEITE
Industry Experience:
• Entertainment Professional
@The Walt Disney Company
Education:
• B.S. Entertainment Business, Full Sail University
2022
Leadership Experience:
• Performance Capitan
• Emerging Leader / Walt Disney Co
Skills and Proficiencies:
• Entertainment - 6 endorsements
• Customer Service - 4 endorsements
• Communication - 7 endorsements
ANDREW THIBODEAUX
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, fairly detailed profile, no
published articles, active on other IG, LinkedIn URL
is customized.
• Grade: Above Average / 80 out of 100
Industry Experience:
• Graphic Designer & Photographer
@Modern DNA
Education:
• B.S. Entertainment Business, Full Sail University
2024
• University of Louisiana at Lafayette, Visual Arts
Leadership Experience:
• Acadiana Advertising Federation / Diversity Chair
• Lafayette Creative Arts Council
Skills and Proficiencies:
• Graphic Design - 0 endorsements
• Photography - 0 endorsements
• Consulting - 0 endorsements
Overall Online Presence:
• 486 connections, banner image not customized,
professional headshot, slightly detailed profile, no
published articles, active on IG and FB, LinkedIn
URL is customized
• Grade: Poor, 60 out of 100

10. COMPETITION
Michael McGinn
Industry Experience:
• Innovation Manager @ Fasken
Education:
• B.S. Business Admin, University Of Central Florida
• Juris Doctor(J.D.), Law, Barry University
Noteworthy Experience:
• Intellectual Property Lawyer
• Legal Transformation Learning & Development
Consultant
Skills and Proficiencies:
• Legal Operations - 0 endorsements
• Project Management - 0 endorsements
• Legal Research - 0 endorsements
ANDREW THIBODEAUX
Overall Online Presence:
• 500+ connections, banner image customized,
illustrated headshot, very detailed profile,
published articles, not active on social media,
LinkedIn URL is customized.
• Grade: Above Average / 90 out of 100
Industry Experience:
• Graphic Designer & Photographer
@Modern DNA
Education:
• B.S. Entertainment Business, Full Sail University
2024
• University of Louisiana at Lafayette, Visual Arts
Leadership Experience:
• Acadiana Advertising Federation / Diversity Chair
• Lafayette Creative Arts Council
Skills and Proficiencies:
• Graphic Design - 0 endorsements
• Photography - 0 endorsements
• Consulting - 0 endorsements
Overall Online Presence:
• 486 connections, banner image not customized,
professional headshot, slightly detailed profile, no
published articles, active on IG and FB, LinkedIn
URL is customized
• Grade: Poor, 60 out of 100

11. BRAND POSITION
For Creative professionals in the entertainment industry,
including film, music, and television, who need help with
contracts, copyright claims, prevention and maintenance
laws, intellectual property rights, infringement, or other
legal information. I provide peace of mind because of my
understanding of entertainment law.
ANDREW “SMILEY” THIBODEAUX

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Pathways to Hanging Your Own Shingle: An ABA Career Pan
FEB 2023 | New Orleans, LA
• How to Elevate Your Personal Brand to a Strategi1c Plan
JAN 2023 | Online
• International Conference on Entertainment Law and Justice
JUNE 2023 | New York, NY
Digital Marketing
• Primary Content: I will post a combination of content that
includes infographics for FAQs, short info videos, polls for real-
time feedback, and showcase topics that I deem important for
my followers.
• Primary Tools: I will use Facebook, Instagram, LinkedIn, and
possibly Tik Tok for social media. I will use excel for a content
calendar and Hootsuite for scheduling. Written text, video, and
photos with be the format. I’ll have to test out how often I
should post.
• Website: My website will be used to showcase client case
studies, my blog, awards, and certifications.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that practices entertainment law in the
areas that i hope to specialize in. I would look for someone
that owns a firm, does public speaking and teaches. Someone
like Jaia Thomas, Sports + Entertainment Attorney.
Formal Education
• B.S. Entertainment Business, Full Sail University 2024
• Juris Doctor(J.D.), University 2027
Technical Skills
• Google Ad Certification, June 2023
• Career Self-Management Training and Certification
Specialization, SUNY, 2023
• Hubspot Academy Digital Marketing, Fall 2023
Soft Skills
• Time Management - LinkedIn Learning, Summer 2023
• Project Management - organization name, Fall 2023
• Communication Foundations - LinkedIn Learning, Spring 2023

14. Andrew Thibodeaux
You know the help that you need with making sure your
legal needs are met while you focus on being creative?
Well, what I do is offer a solution to that problem. In fact, through contracts,
negotiations, and advice directly geared toward the entertainment industry,
I am ready to set you apart from the pack.
“

15. REFERENCES
23-1011.00 - lawyers. O*NET OnLine. (n.d.). Retrieved
January 8, 2023, from https://www.onetonline.org/link/
summary/23-1011.00
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.).
Retrieved January 8, 2023, from https://
www.onetonline.org/link/summary/13-1011.00
9 skills for a successful lawyer (and tips to improve them).
(n.d.). Retrieved January 8, 2023, from https://
www.indeed.com/career-advice/resumes-cover-letters/
lawyer-skills
Entertainment law jobs, employment | indeed.com. (n.d.).
Retrieved January 8, 2023, from https://
www.indeed.com/q-Entertainment-Law-jobs.html
Career Essentials in Project Management by Microsoft and
linkedin learning path: Linkedin learning, formerly
Lynda.com. LinkedIn. (n.d.). Retrieved January 8,
2023, from https://www.linkedin.com/learning/paths/
career-essentials-in-project-management-by-
microsoft-and-linkedin
Time Management Online Training Courses: LinkedIn
Learning, formerly Lynda.com. LinkedIn. (n.d.).
Retrieved January 8, 2023, from https://
www.linkedin.com/learning/topics/time-management
Bailey-Hughes, B. (2018, June 19). Foundations of
Communication - Communication Foundations Video
tutorial: Linkedin learning, formerly Lynda.com.
LinkedIn. Retrieved January 8, 2023, from https://
www.linkedin.com/learning/communication-
foundations-2/foundations-of-communication