Career Exploration Portfolio 1

1. PERSONAL BRAND EXPLORATION
Nathaniel Schmuck
Project & Portfolio I: Week 1
March 4th, 2022

2. My name is Nathaniel Schmuck, I am a retired Army
Medic, and I am studying Music Business at Full Sail
University. My experiences with the military have created
a strong desire to become the vision of trust and
con
fi
dence to my peers and employers. My goal is to
become an entertainment lawyer and ensure that artists
and musicians understand their contracts and negotiate
the best possible terms for them. I value strong character
and will always voice my opinion to prevent problems and
confusion from arising. I am passionate about creating a
friendly and understanding environment for new artists
and providing them with the tools to succeed.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Contract Lawyer
• Contract Attorney
• Artist Counsel
BRAND ARCHETYPE - My ability to go
against the grain and negotiate the best terms for a client
would serve as an invaluable difference to other potential
employees. I will provide proper and effective organizational
skills to be as effective and ef
fi
cient in the workplace as
possible. I will give appropriate honesty to the parties
involved to provide clear and concise information and
prevent unnecessary confusion.
Lawyer for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
https://www.accountingweb.com/sites/default/
fi
les/styles/inline_banner/public/
contract_law_dny59.jpg?itok=d6ntV0hx

4. Hiring Managers
TARGET AUDIENCE
LaShawn Thomas
Outreach Plan:
• Research law schools in Miami to have informed questions
and the
fi
rms history.
• To establish an initial connection I will reach out to them
through LinkedIn.
• I will follow up quarterly to show my progress and seek
advice on a regular basis.
Entertainment Attorney at Miami Entertainment
Law Group
Jonathan M. Stahler, Esq.
Outreach Plan:
• Research law schools in Miami to have informed questions
and the
fi
rms history.
• Establish a direct connection through Instagram & LinkedIn
• I will follow up quarterly to show my progress and seek
advice on a regular basis
President of Stahler Sports & Entertainment Law
Rachael Luxenberg Outreach Plan:
• Research law schools in Tampa, FL
• Establish connection through LinkedIn
• I will follow up quarterly to show my progress and seek
advice on a regular basis.
Entertainment Lawyer at Pepperdine Law

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Make connections with local and desired location
fi
rms
and make them aware of my presence and create a
professional relationship.
‣Attempt to establish a 20 connections to different
fi
rms.
Mid Term: (2027)
• Graduate from Miami School of Law
‣Maintain 90% average or higher GPA, and
Graduate with a 4 year period ( on time).
Long Term: (2030)
• Establish own Law Firm with a focus and contract review
and negotiations with at-least one other employee or
partner.
‣Have a client list of 10 - 20 with a 8 months
‣Establish facilities/of
fi
ce space within 2 months.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Excel
SOFT
HARD
Novice / Adept / Expert
Artist Management Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Con
fl
ict Resolution Novice / Adept / Expert
LexisNexus
SOFT
HARD
Novice / Adept / Expert
Adobe Systems/Document Management Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help artists negotiate their contracts by assisting
them to understand their needs and desires.
PROMISE

8. CREDENTIALS
Work Experience:
• Army Combat Medic, Team Leader, Large
Scale Patient Management
• Event Management Intern, Coordinator
Education:
• Music Business, B.S., Full Sail University
(2023)
Awards:
• Course Director Award - Data Analysis and
Reporting
• Army Achievement Medal for Outstanding
Leadership
Picture Relevant
to Your Industry
Goes Here
https://www.heroesmile.com/5-tips-for-military-transitions-to-civilian-life/

9. COMPETITION
Anthony Hayek
Industry Experience:
• Client Relations Intern
Education:
• Political Science & Government B.S.
Leadership Experience:
• No clear evidence of leadership experience
Skills and Pro
fi
ciencies:
• Business Analytics
• Knowledge of Constitutional Law
• Bilingual
Nathaniel Schmuck
Overall Online Presence:
• Anthony has over 500+ connections, however is public
presence is minimal. He has a professional headshot, but no
customized banner or URL.
• Grade: Anthony doesn’t show his numerical score, but has
made the Dean’s List at Canisus College in New York.
Industry Experience:
• Event Coordination and Event
Management Intern - We The Future
Education:
• Music Business B.S. (2023)
Leadership Experience:
• Team Leader during military service
• Event Team Lead - We The Future
Skills and Pro
fi
ciencies:
• Pro
fi
cient in Excel - 0 endorsements
• Public Speaking - 0 endorsements
• Instructing and Supervising - 0 endorsements
Overall Online Presence:
• I have only 6 connections on LinkedIn, my online presence is
very minimal with very little shared content. I have a
professional headshot, but not customized banner or URL.
• Grade: Superior Grades 3.99 GPA 98/100

10. COMPETITION
Madelyn Abry
Noteworthy Experience:
• Freelance Journalist for several news and entertainment
companies
• Several published articles with E! News
Nathaniel Schmuck
Industry Experience:
• Political and Entertainment
Correspondent
Education:
• Jornalism B.S.
Skills and Pro
fi
ciencies:
• Broadcast Journalism -10 endorsements
• Political Communication - 2 endorsements
• Public Speaking - 2 endorsements
Overall Online Presence:
• Madelyn has 362 connections on linkedIn, she has slightly
above average online presence in the form of articles that
reference her, but her social media has little to no content.
She does not have a personal banner or professional
headshot. However she does have a custom URL.
• Madelyn does not publicly share her grade, however she was
an National Honor Society student.
Industry Experience:
• Event Coordination and Event
Management Intern - We The Future
Education:
• Music Business B.S. (2023)
Leadership Experience:
• Team Leader during military service
• Event Team Lead - We The Future
Skills and Pro
fi
ciencies:
• Pro
fi
cient in Excel - 0 endorsements
• Public Speaking - 0 endorsements
• Instructing and Supervising - 0 endorsements
Overall Online Presence:
• I have only 6 connections on LinkedIn, my online presence is
very minimal with very little shared content. I have a
professional headshot, but not customized banner or URL.
• Grade: Superior Grades 3.99 GPA 98/100

11. BRAND POSITION
For artists who need help negotiating their contracts, I
provide clear and concise expertise and represent their
brand in professional setting because I strongly believe
that artists need proper representation and respect that
they deserve.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Penn Law ESLS Symposium
‣ March 17, 2022 | Virtual
• Global Entertainment & Sports Law + Industry
Conference
‣ April 7, 2022 | Miami, FL
• LegalWeek
‣ March 8 - 11, 2022 | New York Hilton Midtown, NY
Digital Marketing
• Primary Content: The primary content I will post online will be
commentaries on legal issues that artists face on a regular basis, and provide
helpful resources. As well as videos valuable and well informed opinion of highly
publicized entertainment related legal cases.
• Primary Tools: My main social networking tool will be YouTube since the
majority of my content would be commentaries or videos. A secondary tool I
consider using is podcasting software.
• Website: To protect and improve my personal brand, I will ensure that I only
output well informed content will strong evidence to maintain credibility and
build trust with an audience and future employers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• An Entertainment Lawyer would be the best mentor to provide
insight into the work environment. They will provide needed
expertise to expand my knowledge of the law and legal proceedings
in contracts. They should have a strong morale code in seeking justice
and fairness the entertainment world.
Formal Education
• Music Business, B.S. Full Sail University 2023
• Entertainment Law, J.D. Miami School of Law 2027
Technical Skills
• Knowledge of Law and Government - Miami School of Law,
July 2027
• Administration and Management- We The Future, June 2023
• Expert Knowledge of Document Management Software ,
2024
Soft Skills
• Oral Expression - We The Future, November 2023
• Written Comprehension - Full Sail University, June 2023
• Speech Clarity - Miami School of Law, July 2027

14. Nathaniel Schmuck
You know how complicated and confusing contracts can
be? Well, what I do is provide clear and familiar concepts to help you better
understand what you are signing. In fact, coming from a military background, I have
helped others make well informed decisions in regards to their legal documents.
“

15. REFERENCES
23-1011.00 - lawyers. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://
www.onetonline.org/link/summary/23-1011.00
Anthony Hayek - LinkedIn. (n.d.). Retrieved March 6, 2022, from https://www.linkedin.com/
in/anthony-hayek-55243053
Global Entertainment & Sports Law + Industry Conference. Global Entertainment & Sports
Law + Industry Conference | University of Miami School of Law. (n.d.). Retrieved March 6,
2022, from https://www.law.miami.edu/academics/continuing-legal-education-cle/
entertainment-and-sports-law-society-conference
Lashawn Thomas, Esq.. entertainment attorney - linkedin. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/lashawnthomasattorneyatlaw
Legalweek New York 2022. Law.com. (n.d.). Retrieved March 6, 2022, from https://
www.event.law.com/legalweek?
utm_source=ppc&utm_medium=google&utm_campaign=legalweek&utm_content=searchads
&gclid=CjwKCAiAsYyRBhACEiwAkJFKopjE3UmBAc31woSeIWBUDnarTdLY8GNiwDLq
AKMhWUoL3QDbUnbISBoCcroQAvD_BwE
Madelyn Abry - Greenwich, Connecticut ... - linkedin.com. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/madelynabry
Maverick brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, January 8). Retrieved March 6, 2022, from https://
www.kayeputnam.com/brand-archetype-maverick/
Penn Law ESLS Symposium. Fox Rothschild LLP - Attorneys at law. (n.d.). Retrieved March 6,
2022, from https://www.foxrothschild.com/entertainment-sports-law/events/penn-law-esls-
symposium
Programs & Areas of study. Programs & Areas of Study | University of Miami School of Law.
(n.d.). Retrieved March 6, 2022, from https://www.law.miami.edu/about/programs-and-areas-
of-study?utm_source=homepage&utm_medium=lead-box
Rachael Luxenberg - Principal - Pearl Lux, LLC | LinkedIn. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/rachael-luxenberg-61921a110
Stahler Sports & Entertainment Law. (n.d.). Retrieved March 6, 2022, from https://
stahlerselaw.com/posts/2889212547015298559?hl=en