This document provides a guide on how to use Pinterest for content marketing. It describes what Pinterest is, its features, how to sign up and set up an account. It then explains how to create boards and pins on Pinterest and provides tips on starting to pin content from around the web. The document is intended to teach digital marketers how to effectively use Pinterest.

1. Pinterest Content Marketing
How-To Guide
Brought to you by Bill Davis & Thomas Petty
PinMarketer.com

2. Pinterest Content Marketing
How-To Guide
What Pinterest Is & How To Use It
for the Digital Marketer
PinMarketer.com Bill Davis & Thomas Petty

3. Pinterest Overview
• In this How-To Guide, we’re going to show
you how to use Pinterest
• You will learn all about Pinterest:
– What it is
– Features
– Signing up
– Setting up your account
– How to create boards & pins
PinMarketer.com Bill Davis & Thomas Petty

4. What Is Pinterest?
• It’s a “pinboard” (like a virtual cork board)
• A combination of
Pinboard + interesting = Pinterest
PinMarketer.com Bill Davis & Thomas Petty

5. What Is Pinterest? (continued)
• It’s a place where people “pin up” information
they find across the ‘net
• Picture-driven—no image, no pinning…(hold
that thought)
• Video works!
PinMarketer.com Bill Davis & Thomas Petty

6. Pinterest Features
• Pin all your stuff in one place, online
• Create multiple “boards” for various topics
(e.g., “cooking,” “art,” “photography,” etc.)
• Move boards around (drag and drop)
PinMarketer.com Bill Davis & Thomas Petty

7. Pinterest Features (continued)
• You can follow the boards or the people that
create them
• Easily re-pin content to your own boards
PinMarketer.com Bill Davis & Thomas Petty

8. Pinterest Features (continued)
• Interact with other boards and people
• Easily share across other social media sites like
Facebook and Twitter
PinMarketer.com Bill Davis & Thomas Petty

9. Sign up to Pinterest
• By invitation only—you must get an invitation:
– Two ways:
• Go to pinterest.com and request one
• Get an invitation from a friend
– They are not hard to come by and take only a day
or two from Pinterest
• You can login using Facebook or Twitter (so
you have to have an account there)
PinMarketer.com Bill Davis & Thomas Petty

10. Set Up Your Profile
• Completely fill in your profile
– Notifications
– About
– Website
– Link to both Facebook & Twitter
– Visibility
PinMarketer.com Bill Davis & Thomas Petty

11. Create Some Boards!
• Just start creating boards
– Make some personal
– Make a few that are business-related
– Make one that is solely about your business
• Rules of thumb
– 80/20 rule
– Keyword rich username, boards, descriptions
– Mix original pins, re-pins, likes, and comments
PinMarketer.com Bill Davis & Thomas Petty

12. Start Pinning!
• 3 ways:
– Surf the ‘net. When you find something cool, go to
Pinterest and “Add” it
– Install the “Pin it” bookmarklet (works in any browser) and
simply navigate to a page you want to pin and click the
bookmarklet. Go to Goodies (http://pinterest.com
/about/goodies/).
– Interact with other boards and pinners!
• Re-pin their pins
• Like them (2 kinds of “likes”)
• Share them (2 kinds of “shares”)
• Follow them (individual boards or people)
PinMarketer.com Bill Davis & Thomas Petty

13. “No Pitch” Pitch 
• Sign up for a FREE membership at
– http://PinMarketer.com
– 10 how-to training videos (and counting)
– Companion eBook
– Mind Map
• You DO have to opt-in to get the free
membership
PinMarketer.com Bill Davis & Thomas Petty

14. Contact Us
• Thomas Petty
– http://www.bayareasearchengineacademy.org
– http://twitter.com/bayareasea
• Bill Davis
– http://Internet-Marketing-Muscle.com
– http://twitter.com/IMMuscle
PinMarketer.com Bill Davis & Thomas Petty