To effectively present an idea and make an impact, focus first on telling stories to humanize your company and address client problems and aspirations. Break down your value proposition into solutions tied to the key benefits clients want using proofs like testimonials, comparisons to competitors, and expert quotes. When pitching your organization, identify your goal, explain what you do by solving problems and helping people, communicate your unique selling proposition, and engage audiences with open-ended questions. Practice your elevator pitch by following the outlined steps.