The document discusses the concept of perception, defining it as a cognitive process influenced by both internal and external factors. It outlines the stages of perception, including receiving, selecting, organizing, interpreting, checking, and reacting to stimuli, along with principles that guide perception. Additionally, it highlights how perception plays a critical role in organizational behavior and human resource management.

1. PERCEPTION

2. MEANING:
 A MANNER IN WHICH A PERSON UNDERSTAND
SOMEONE OR SOMETHING
 A COGNITIVE OR KNOWING PROCESS
 Based on physical stimuli

3. FEATURE
S:• AN INTELLECTUAL PROCESS
• PERCEPTION AFFECTS THE BEHAVIOUR
• DIFFERENT PEOPLE PERCEIVE
DIFFERENTLY

4. PROCESS OF PERCEPTION:
STAGE 1: RECEIVING STIMULI
STAGE 2: SELECTING STIMULI
STAGE 3: ORGANISING STIMULI
• PRINCIPLE OF FIGURE-GROUND
• PRINCIPLE OF SIMILARITY
• PRINCIPLE OF PROXIMITY
• PRINCIPLE OF CLOSURE

5. STAGE 4: INTERPRETING STIMULI
• MIND SET
• ATTRIBUTION
• STEREOTYPING
• HALO EFFECT
• CONTEXTUAL INFLUENCE
STAGE 5: CHECKING STIMULI
STAGE 6: REACTING TO STIMULI

6. FACTORS INFLUENCING SELECTION OF STIM
EXTERNAL FACTORS:
• NATURE OF STIMULUS
• LOCATION
• SIZE AND SHAPE
• INTENSITY
• NOVELTY AND FAMILIARITY
• CONTRAST
• MOTION
• REPETITION

7. INTERNAL FACTORS:
• PERSONALITY TRAITS
• AGE DIFFERENCES
• UNFULFILLED NEEDS
• SPECIAL INTEREST

8. FACTORS AFFECTING PERCEPTION
• INTERNAL FACTORS
• NEEDS & DESIRES
• PERSONALITY
• EXPERIENCE
• EXTERNAL FACTORS
• SIZE
• INTENSITY
• FREQUENCY
• REPETITION
• CONTRAST
• STATUS
• MOVEMENT

9. IMPROVING PERCEPTION
• IMPROVING SELF AWARENESS
• IMPROVING SELF CONCEPT
• EMPATHY
• POSITIVE ATTITUDE
• PERCEPTUAL DISTORTIONS TO BE AVOIDED
• COMMUNICATING OPENLY

10. PERCEPTION IN OB/HRM
• INTERVIEW
• PERFORMANCE APPRAISAL
• PERFORMANCE EXPECTATION
• EMPLOYEE PERFORMANCE
• ORGANIZATIONAL LOYALTY

11. THANKS