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MODULE 3 LESSON 3:
PERCEPTION AND OPTICAL
ILLUSIONS
PERCEPTION
TO SEE ≠ TO PERCEIVE
Is the process of selecting and interpreting information
received trough the senses to produce a meaning
PERCEPTION PROCESS
Stimuli:
Sight
Sound
Texture
Smell
Taste
GESTALT LAWS
It refers to theories of
visual perception
developed by German
psychologists in the
1920s.
These theories
describe how people
tend to organize
visual elements
Figure and Background
Proximity
Closure
Similarity
Perception Constants: size constancy
Perception Constants: shape
constancy
Color constancy
Ambiguous images
A B
OPTICAL ILLUSIONS
Images that create a
perception that in
reality, does not match
the true image.
Optical Illusions can use
color, light and patterns
to create images that
can be misleading to
our brains
SHAPE ILLUSIONS
KINETIC ILLUSIONS
IMPOSSIBLE SHAPES
SOURCE:
http://www.opticalillusion.net/
17

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Module 3 Lesson 3: Perception