This PepsiCo ppt will help you to get the information about the company . It will provide you exact fact and figures

1. 1st
SEMESTER FINAL
PRESENTATION
SPARSH TYAGI
MBA 1

2. hair
23%
food
bevrages
19%
health
supplime
nt…
oral care
15%
home
6%
others
21%
Chart Title
hair care
food bevrages
health suppliment
oral care
home
others
 FMCG is the 4th largest sector in the
Indian economy and is valued at about
US$ 49 billion as of 2016
 Hair Care market is the leading FMCG
market segment accounting for 23%
followed by Foods (19%) and Health
Supplements (16%)
 Is one of the world’s largest producer for
a number of FMCG products but its FMCG
exports are languishing at around Rupees
1000 crore only
SECTOR
INFORMATION

3. CONT.
 FMCG market in India is expected to grow at a
CAGR of 20.6 per cent and is expected to reach US$
103.7 billion by 2020 from US$ 83.3 billion in 2019
 The rural FMCG market in India is expected to grow
at a CAGR of 14.6 percent, and reach US$ 220
billion by 2025 from US$ 29.4 billion in 2019
27%
3%
8% 7% 8% 6% 5% 5% 4% 4%
27%
CHART TITLE

4. COMPETITIV
E
RIVALRY
SUPPLIER
POWER
BUYER
POWER
THREATOF
SUBSTITUIO
N
THREATOF
NEWENTRY
 GOV. TAXES IS FAIRLY HIGH
THUS CHANCES OF NEW
ENTRANTS IS HIGH
 EASE OF ACCESS TO
DISTRIBUTION CHANNEL
 ONE BUYER BUY
MANY ITEMS
 MANY OPTIONS
 HOT CLIMATE
ENCOURAGES
BUYING
 AFFORDABLE
PRICE COMPARED
TO DRINKS LIKE
JUICE AND BEER
 WATER
 JUICE
 BEER
 RED BULL
 ENERGY DRINKS
 MANY SUPPLIER
 LOW SWITCHING COSTS
 POWER IS HIGH DUE TO
BRAND IMAGE
PORTER’S 5 FORCES

5. COMPANY OVERVIEW
 PepsiCo is an American Multinational Company with interests in manufacturing and
distributing foods and beverages in 1965
 PepsiCo is an organized into four business units: -
 PepsiCo American food (PAF)
 PepsiCo American beverages(PAB)
 PepsiCo Europe
 PepsiCo Asia, Middle East and Africa
 INDRA K. NOOYI is the CEO of the PepsiCo since 2006
INDRA NOOYI
(CEO)

6. SWOT
STRENGTHS
 Extensive distribution
channel
 Successful Marketing
& Advertising
Campaigns
WEAKNESS
 Weak brand
awareness
 Net Profit margin is
low as compare to
others
OPPORTUNITIES
 Bottled water
consumption growth
 Increasing demand for
healthy food and
beverages
THREATS
 Changes in
consumer tastes
 Water scarcity

7. PRODUCT PORTFOLIO

8. LATEST NEWS OF PepsiCo
 PepsiCo India plans Rupees 500 crore investment to set up
food manufacturing unit in UP
 PepsiCo is ready to Launch new Cheetos Ocean Safari on
the demand of people

9.  PepsiCo’s main competitor
has always been Coca-Cola,
Other big competitors are Dr.
Pepper/Snapple and Kraft

10. Product information
 The first product of Cheetos was Crunchy
Cheetos and it remained its sole item for nearly
twenty-three years.
 In the year 1971, a new variant Cheetos Puffs was
introduced.
 During mid-2000, Cheetos Natural was launched and
it had white cheddar and natural ingredients.
 Products are now available in wild colors and unique
shapes to attract its consumers.
 In the year 2004, baked varieties, also known
as Baked Cheetos was introduced in the consumer
market.
 One of the most preferred variants is Flamin’
Hot Cheetos.
 Cheetos introduced numerous local flavors like Zesty
Japanese Steak and Cheetos Whoosh.
 In the year 2015, its first sweet version Sweetos, with

11. SWOT
 Low cost as per
targeted market
 Good product
quality and
packaging
 Limited target audience
 Limited ability to raise
price due to
competitors’ low prices
 The inclusion of more
flavors including
healthier options
 Expansion to more
companies
 Fall due to its
unhealthiness
 Changing snack
preferences of people
STRENGTHS WEAKNESS
OPPORTUNITIES
THREATS

12. QUALITY - Food Safety and Standards Authority of India (FSSAI)
USP - Cheesy unique taste
BRAND – PepsiCo’s CHEETOS
FEATURES – Nutritional facts, Barcode, Storage condition, License
number
WARRANTY - Packaging date, Best before 6 months from packaging
SLOGAN - It ain’t easy bein’ cheesy; Dangerously cheesy
CRUNCHY 10 150
CHEESY 20 200
CHEETOS PRICE QUANTITY
DISCOUNT – Normal discount, Quantity discount

13.  TRADE CHANNELS – Departmental Store, Super market,
Hyper market, Online platform
 MARKETING COMMUNICATION –Television
advertisements, Newspaper, Magazines, Online
advertisements
 SALES PROMOTION – Promoted by Cartoon Lion

14. S T P
 GEOGRAPHIC –
INDIA
URBAN
RURAL
 DEMOGRAPHIC –
AGE – 3<
GENDER
INCOME
EDUCATION
 PSYCHOGRAPHY –
INTEREST - Crunchy
OPINION – Royal Design
 BEHAVIOURAL –
FREQUENCY OF BUYING –
once a week
LOYALTY STATUS - Medium
All those Outgoing,
readiness to try new
products, brand-conscious
middle & upper-middle
income level people in
Indian Tier I metro cities
and Tier II cities.
 Point of Parity –
Crunchy cream
 Point of
Differentiation- The
Chips with goodness
of Cheese
“To every person that
feels happy, enjoys life
and wants to have or
share a unique taste,
CHEETOS is the
answer and experience
enhancer”

16. ORGANIZATIONAL STRUCTURE

17. JOB DESCRIPTION AND JOB
SPECIFICATIONSMARKETING FINANCE H
RSELECTION PROCESS
ONLINE APPLICATION
-
PRESELECTION -
INTERVIEW -
JOB OFFER -
Applicant need to fill online online form first
Discussion with applicant who applied for the job
Interview happened online or offline
After selection they give the offer letter to the to selected
candidates

18. RECRUITMENT
LEARNING&DEVLOPMEN
T
PERFORMANCE MANAGEMENT
ENGAGEMENT&RECOGNITION
RISK MANAGEMENT
COMPLIANCE AND REPORTING
RETIREMENT

19. FINANCIAL ANALYSIS
Revenue: -
2018 (Q2) 2019(Q2)
$16.1billion $16.4billion
Net profit margin (In %)
2018 2019
7.6458 19.3548
PepsiCo 6,466 crores
Coca-Cola 3,185 crores
Nestle 9,143 crores
HUL 5,098.2 crores

20. RECOMMENDATIONS
 Diversify businesses to minimize market risk exposure .
 Further penetrate developing markets to grow revenues
 Improve product healthfulness to attract more
consumers
 Enhance recycling efforts to address environmentalism

21. ITS NOT EASY
BEING CHEESY