PepsiCo utilizes brand extension strategies to launch new product varieties that cater to existing and new consumer needs while enhancing brand awareness. The company boasts 18 mega-brands generating over $1 billion in annual retail sales, and brand extension allows Pepsi to expand into new markets without the costs associated with developing new brands. Key advantages of this strategy include improved brand image, increased distribution opportunities, and heightened consumer interest.

1. PEPSICO BEVERGES - BRAND EXTENSION
INT 334 – Pınar YILDIRIM
PARTICIPANTS
NECİP FAZIL KESKİNKILIÇ
MUSTAFA SERKAN SOYAK
GİZEM BEKAR
SİMAY SALI

2. CHRONOLOGICAL
HISTORY OF
PEPSI LOGO

3. PEPSICO BRANDS

4. PepsiCo Mega-Brands
PepsiCo, Inc. has 18 mega-brands that generate $1 billion or more each in annual
retail sales (estimated worldwide retail sales in billions).

5. MARKETING MIX (4P)

6. LINE EXTENSION OF PEPSI
The Brand extension is commonly used by well-known brands that use their image to launch
new varieties of their products in order to satisfy different needs of their current consumers
as well as to gain new ones. This strategy is also implemented when a new trend is being
developed in the market and to enlarge the brand’s awareness.

7. BRAND EXTENSION OF PEPSI
Brand extension refers to the expansion of the brand itself into new territories or markets.
For instance, if a soft drink manufacturer unveils a line of juices or bottled water products
under its company name, this would constitute an example of brand extension. The brand,
or company, is an established name, and so the name alone can serve to drive customers to
try new products completely unrelated to the older product lines.

8. ADVANTAGES OF EXTENSION
 Facilitate new product acceptance
 Improve brand image
 Increase the probability of gaining distribution and trial
 Increase efficiency of promotional expenditures
 Avoid cost of developing a new brand
 Permit consumer variety seeking