PepsiCo was founded in 1965 through the merger of Pepsi-Cola, created in 1898, and Frito-Lay, formed in 1932. PepsiCo is now a global food and beverage company headquartered in New York City with over $66 billion in annual revenue and 295,000 employees. The document outlines PepsiCo's history, brands, competitors, strategies and objectives to increase international sales, improve margins, and manage its stock price.

1. PREPARED BY:
SHIVANGINI GUPTA( MBA-52-2K14)
RITU KUMARI (MBA-42-2K14)

2. FOUNDER
DONALD M. KENDELL

3. PEPSICO HISTROY
1898 Pepsi-Cola was created in the late 1890s by Caleb Brad
ham, a New Bern, N.C. pharmacist
1962 Frito-Lay Inc. was formed by the merger of the Frito
Company, founded by Elmer Doolin in 1932 and the H.W.
Lay company, founded by Herman W. Lay
1965 PepsiCo was founded in 1965 through the merger of Pepsi-
Cola and Frito-Lay
1966 Doritos brand Tortilla chips are introduced. They are
destined to become the most popular snack chip the U.S.
1975 PepsiCo acquires Pizza Hut , Inc.

4. 1978 PepsiCo acquires Taco Bell
1985 PepsiCo is now the largest company in the beverage
industry. The company has revenues of more than $ 7.5
billion, more than 1,37,000 employees
1997 PepsiCo introduces new advertising campaign with the
theme “GENERATION NEXT”
2002 Diet Pepsi has a new look
2005 PepsiCo relaunched Mirinda Lemon (Ginger Flavor)
2011 Revenue is US $ 66.504 billion, employees- 2,95,000
THE STORY STILL NOT END ………….

5. LOGO OF PEPSICO
1898 by Caleb
Bradham
1962 by Elmer Doolin
and Herman W. Lay
1965 by the merger of
Pepsi-Cola and Frito-lay

6. HEADQUATER
 PEPSICO LOCATED IN NEW YORK CITY

7. COMPANY’S OWNED BY PEPSICO

8. PEPSICO BRANDS

9. SWOT ANALYSIS

10. STRENGTHS

11. WEAKNESS

12. OPPORTUNITIES

13. THREATS

14. DIRECT COMPETITORS

15. PEPSICO
ADVERTISING
STRATEGY

16. Spot ads, prints, digital and
out-of-home advertising. (word of mouth)
Social Media program.
Move from past ads focused on youthful
nature of Generation

18. PEST
ANALYSIS
POLITICAL
FACTOR
ECONOMICS
FACTOR
SOCIAL
FACTOR
TECHNOLOGICAL
FACTOR

19. Political factors

20. Economical Factors

21. Social Factors

22. Technological Factors

23. P PEPSICO

24. Global
Ranking
Natures

25. PEPSICO’S DIFFICULTIES
 Stock Price: in 2008 PepsiCo Drops stock price
 Quaker brand: under distributed in international
market
 Gatorade: only one brand in growing market
 Operating margin are not maximized

26. SOCIAL MEDIA USED
TV spots, print ads, and had digital presence on Twitter
and Facebook
To get Direct dialogue with consumers

27. OBJECTIVES FOR PEPSICO
 INCREASE INTERNATIONAL SALES
 IMPROVE OPERATING MARGIN
 REINFORCE THE INTERNATIONAL PRESENCE
 MANAGE THE STOCK PRICE

28. KEY SUCCESS FACTORS
 Share information
 Forecast the trends at a local and global level
 Adapt to customer lifestyle and needs
 Product innovation and diversification
 Be visible everywhere

29. PRODUCT STRATEGY
 PACKAGING

30. THANKYOU