A&F operates 340 Abercrombie & Fitch stores, 205 Abercrombie Kids stores, and 507 Hollister stores primarily in the US. It also has a few international locations. Like American Eagle, A&F sells casual apparel like polos, pants, tees, and jeans targeted towards teens and college students. However, both retailers have struggled as young shoppers prefer lower prices from fast fashion chains like H&M, Forever 21, and Zara that offer more variety at lower costs. A&F and AE have a narrower target customer base compared to competitors and have failed to expand their target demographic.

2. 4 Significant Steps of A&F during its retailing process

3. A&F has;
 340 number of A&F stores
 205 number of Abercrombie Kids Stores
 507 number of Hollister Co. Stores
 16 number of Gilly Hicks (Personal Care Product / intimate apparel)
in United States.
 4 numbers of A&F, 8 numbers of Hollister Co., 2 numbers of
Abercrombie Kids Store in the rest of the World.
From 1999 to 2014

4. A&F offers its merchandise online at;
abercrombie.com
abercrombiekinds.com
hollister.com,
gillyhicks.com

5. American eagle also was positioned as an outfitter when it started in
1977.initially offering apparel only for men, AE shifted in focus to teen
and college students in 1995

6. Both retail chains carry a similar assortment of;
 Polos,
 Pants,
 T-shirts,
 Shorts,
 Jeans,
 Outwear,
 Sweatwears
Similarities among A&F and AE
Other specialty apparel retailers
H&M
Forever 21
Wet Seal
Tilly's
Pac Sun
Gap
Banana Republic
Zara
Rue 21
Pink Ice
Aéropostale
Charlotte Russe

7. Why A&F and AE have not store in Turkey ? How could people
reach the products of the brands ?

8. A&F and AE have fallen out of fashion with fickle U.S. teen shoppers and
aren't likely to win back their business anytime soon.
For example, H&M sells V-neck men's t-shirts for as low as $5.95, while Abercrombie &
Fitch t-shirts on clearance on Wednesday were priced at $37.99.
Young shoppers wants to be fashionable but they don't want to spend a lot of money, and
fast fashion works very well for that.
A&F and AE was popular for their cool basics like jeans and t-shirts. But young shoppers
are now less interested in their logo-centric clothes and more eager to shop for electronics
or go to low-cost, fast-fashion chains like Zara, Forever 21 and H&M that offer greater
variety more quickly
One of the big problems the A&F and AE face is a narrower clientele than that of H&M and
Gap Inc, which draw shoppers of all ages. Another problem was that; both retailers haven’t
grown their target customer types. They need to focus on other target groups as well.

9. Thanks for your
listening and patient...