Burger King was founded in 1953 in Florida and was inspired by McDonald's. It was originally called Insta-Burger King and used an Insta-Broiler oven for fast cooking. In 1959 it was bought and renamed to Burger King. In the 1970s it was the first to offer enclosed, air-conditioned seating areas across all locations. It has operated for over 60 years but has experienced ownership changes and financial difficulties at various points in its history.

1. Burger King

2. History
● Founded in 1953 by
Keith Kramer & Matthew
Burns
● In operation for 60 years
old
● Inspired by McDonalds

3. History
● First known as Insta-Burger King
● Insta-Broiler oven allowed fast cooking

4. History - Timeline
● 1959 - Bought & renamed to Burger King by
James McLamore and David Edgerton
● 1967 - Bought by Pillsbury Company & hired
McDonald's executive Donald N. Smith

5. History - Operation Phoenix
● Smith's plan to revitalise the company
● Added variety to menu
● Standardization to the design & structure of
the company
● Updated franchise agreements
● Eventually damaged the financial
performance of Burger King's economy

6. History - Timeline
● British entertainment conglomerate Grand
Metropolitan acquired it
○ Eventually forced out of business
■ Decreased total value
● Put it up for sale in 2000

7. History - Timeline
● Bought by investors in 2002 for $1.5 billion
○ New advertising agency & campaigns
○ Improved menu
○ Revamped stores
○ New concept - BK Whopper Bar

8. History
● Financial crisis of 2007-
2010 hurt Burger King's
economy & improved
McDonald's
● Led to removal of
stocks from NY Stock
Exchange

9. History - Innovation
● First to offer enclosed & air-conditioned
seating area across all of its locations in the
1970s

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