Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
Franki Chamaki. Design Thinking. Human Thinking.Franki Chamaki
The following presentation is put together to give you a sample of some recent self-projects that I have been involve to practice my Design Thinking skills. This presentation forms part of my submission for IDEO. Both case studies are good examples of how I think — how I can observe a situation/environment, imaginatively frame problems and questions and consider multiple perspectives in coming up with ideas that desirable, feasibility and viable. I believe "critical thinking" is an ability to understand your problem and respond to intuitively.
Get More Traction for Your Product Using Jobs-To-Be-Donepascallaliberte
The Jobs-To-Be-Done theory (by Clayton Christensen of Harvard Business School) says this: people don’t buy your product, they hire your product for a job.
Understand the job, understand why people switch to your product, and marketing your product will be much less of a guessing game.
This presentation was given on:
- April 7, 2017: hosted by Invest Ottawa
- May 25, 2017: hosted by Impact Hub Ottawa
Slides updated with narration. Links from the presentation are at:
http://pascallaliberte.me
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Design Thinking and Small Business Insurance (SMB)Josh Levine
Presented Sept 2018, Palo Alto, CA — Silicon Valley Insurance Accelerator SMB Insurance Conference
...
Overview of Design Thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
Franki Chamaki. Design Thinking. Human Thinking.Franki Chamaki
The following presentation is put together to give you a sample of some recent self-projects that I have been involve to practice my Design Thinking skills. This presentation forms part of my submission for IDEO. Both case studies are good examples of how I think — how I can observe a situation/environment, imaginatively frame problems and questions and consider multiple perspectives in coming up with ideas that desirable, feasibility and viable. I believe "critical thinking" is an ability to understand your problem and respond to intuitively.
Get More Traction for Your Product Using Jobs-To-Be-Donepascallaliberte
The Jobs-To-Be-Done theory (by Clayton Christensen of Harvard Business School) says this: people don’t buy your product, they hire your product for a job.
Understand the job, understand why people switch to your product, and marketing your product will be much less of a guessing game.
This presentation was given on:
- April 7, 2017: hosted by Invest Ottawa
- May 25, 2017: hosted by Impact Hub Ottawa
Slides updated with narration. Links from the presentation are at:
http://pascallaliberte.me
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Design Thinking and Small Business Insurance (SMB)Josh Levine
Presented Sept 2018, Palo Alto, CA — Silicon Valley Insurance Accelerator SMB Insurance Conference
...
Overview of Design Thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Co-creation is an integral part of service design and is shaping the way we design services in the future. Not only does it activate dialogue, but effectively brings people together to work towards a common goal by working collaboratively. One of the best parts of the Service Design process is facilitating and creating that platform for collaboration. There are countless tools out there available to map experiences, describe paths and journeys, but what we needed was a tool to explore, play freely and in an open environment. With this in mind, Digitalist created the “Service Sandbox”, and as a starting package set, we focused the building blocks on the smart living and smart citizen experiences. Next packages are differentiating in physical and virtual context as it specific set of intelligent appliances.
The Service Sandbox makes concepts tangible and physically interactive. The Service Sandbox includes a great number of necessary building blocks to create the level of engagement and shared understanding of the service value to the end-customer as well the understanding of its complexity.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
Empowering and engaging through co-creation webinarJane Vita
Co-creation shaping the way we design products and services. Not only does it activate dialogue, but it also brings people together to work on a common goal by working collaboratively. To enable co-creation, Service Designers act as facilitators, creating a platform for collaboration. They use a variety of methods and tools to understand customers, map experiences, describe service journeys, define business models, etc. However, these are just ways to make conversations concrete. We still need to engage and empower teams to explore, play freely and contribute to delivering an integrated and meaningful service experience.
JTBD Meetup #12: Framing Jobs, Insights from Alan Klement's publication on Jo...Andrej Balaz
In the 12th JTBD Meetup in Berlin we explored a few key insights from the latest publication from Alan Klement on applying the Jobs to be Done paradigm to create successful products. In his book 'When Coffee and Kale Compete' Alan defines understanding the progress customers are trying to make in their lives as the foundation of innovation research and product design.
If you want to know more, reach out to me, Andrej Balaz (@Designamyte on Twitter) and my co-speakers Tor (@lovskogen) and Hannes (@kaffeetrinken). To meet us in person, come to the next meetup. https://www.meetup.com/Berlin-Jobs-To-Be-Done-Meetup/
innovation is moderated by the ability of the organization to deliver it. So innovation management is exactly in building ability do deliver product to the market.
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
A clear and meaningful vision of the future to which a business is aspiring will help guides actions and decisions. In this chat on Clubhouse, Jonathan Sun and I talked about The Importance of Vision for Product Design, and discussed how to facilitate discussions around creating experience Vision.
A quick few pages on some key things I took away from this year's Planningness. It's fun and light, and I blatantly stole ideas, quotes and charts from our very lovely speakers. Thank you to everyone who came out! Such a fun time.
A presentation by Mr Mlibo Bantwini (Executive: Cargo and Agrizone - Dube TradePort), at the Transport Forum SIG: "Driving down cost in the Supply Chain" on 3 September 2015 in Durban, hosted by Transnet. The topic of the presentation was: "Dube TradePorts role in the Supply Chain".
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Co-creation is an integral part of service design and is shaping the way we design services in the future. Not only does it activate dialogue, but effectively brings people together to work towards a common goal by working collaboratively. One of the best parts of the Service Design process is facilitating and creating that platform for collaboration. There are countless tools out there available to map experiences, describe paths and journeys, but what we needed was a tool to explore, play freely and in an open environment. With this in mind, Digitalist created the “Service Sandbox”, and as a starting package set, we focused the building blocks on the smart living and smart citizen experiences. Next packages are differentiating in physical and virtual context as it specific set of intelligent appliances.
The Service Sandbox makes concepts tangible and physically interactive. The Service Sandbox includes a great number of necessary building blocks to create the level of engagement and shared understanding of the service value to the end-customer as well the understanding of its complexity.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
Empowering and engaging through co-creation webinarJane Vita
Co-creation shaping the way we design products and services. Not only does it activate dialogue, but it also brings people together to work on a common goal by working collaboratively. To enable co-creation, Service Designers act as facilitators, creating a platform for collaboration. They use a variety of methods and tools to understand customers, map experiences, describe service journeys, define business models, etc. However, these are just ways to make conversations concrete. We still need to engage and empower teams to explore, play freely and contribute to delivering an integrated and meaningful service experience.
JTBD Meetup #12: Framing Jobs, Insights from Alan Klement's publication on Jo...Andrej Balaz
In the 12th JTBD Meetup in Berlin we explored a few key insights from the latest publication from Alan Klement on applying the Jobs to be Done paradigm to create successful products. In his book 'When Coffee and Kale Compete' Alan defines understanding the progress customers are trying to make in their lives as the foundation of innovation research and product design.
If you want to know more, reach out to me, Andrej Balaz (@Designamyte on Twitter) and my co-speakers Tor (@lovskogen) and Hannes (@kaffeetrinken). To meet us in person, come to the next meetup. https://www.meetup.com/Berlin-Jobs-To-Be-Done-Meetup/
innovation is moderated by the ability of the organization to deliver it. So innovation management is exactly in building ability do deliver product to the market.
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
A clear and meaningful vision of the future to which a business is aspiring will help guides actions and decisions. In this chat on Clubhouse, Jonathan Sun and I talked about The Importance of Vision for Product Design, and discussed how to facilitate discussions around creating experience Vision.
A quick few pages on some key things I took away from this year's Planningness. It's fun and light, and I blatantly stole ideas, quotes and charts from our very lovely speakers. Thank you to everyone who came out! Such a fun time.
A presentation by Mr Mlibo Bantwini (Executive: Cargo and Agrizone - Dube TradePort), at the Transport Forum SIG: "Driving down cost in the Supply Chain" on 3 September 2015 in Durban, hosted by Transnet. The topic of the presentation was: "Dube TradePorts role in the Supply Chain".
Every day is always the same thing... On one side, afflicted parents in search of
formulas almost as ready to provide a better education to their children.
Otherwise, the futility on TV, in magazines, on search engines for news, it
produced daily by the mother of all mothers: The Culture Industry! So who is not
part of the festival is the same way: many blogs, created precisely to overturn
the order imposed by the Mass Communication, fill the Internet for all sorts of
junk mail you could possibly imagine. The cult of celebrity, through tips from pet
shop and lessons in how to become a terrorist online.
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
Millward Brown Perspectives. Volume 6: Issue 2Kantar
The second issue of Perspectives, our quarterly magazine, is now available for iPad and as a PDF. If you missed the first issue, don’t miss this one. It’s full of valuable content about building Meaningfully Different brands, social measurement, and the brand impact of mobile advertising
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...etcases
Case View with Ashwini Deshpande, the Co-Founder of Elephant, India's largest independent integrated design consultancy. The Economic Times - Brand Equity has ranked Elephant as No. 1 among all the Design Agencies in India. In this Case View, she highlights about great design and challenges in Design especially as women entrepreneur.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
10 Most Powerful Leaders of Successful Companies to Follow in 2022.pdfSwiftnlift
We are an Enterprise solution provider, powered by our zeal to provide nothing but the best to our clients. We provide a number of business software solutions that are reliable, customizable, quick and pocket-friendly.
We, at Payinc are a team of passionate professionals with the common drive of encouraging and promoting entrepreneurship ! With our 60+ years of combined experience in the Software Industry, backed by technical expertise, we bring the best to the table in the shortest possible time with minimal investment.
The Designer Role in a Startup (Fearless x Founders Factory Africa, Sep 2020)Lewis Ngugi
“Designers are core players in the startup ecosystem. The challenge has been understanding the role itself as well as proving the ROI to founders.” ~ Lewis Ngugi
Celebrating Design in the African startup ecosystem .
Design is central to the revolution and growth of the African startup ecosystem. At FFA, we want to celebrate Design influence within startups and organisations.
Talking about how design is helping startups in Africa change the narrative of innovation on the continent through these inspiring talks.
Building Character: Creating Consistent Experiences With Design Principles- ...Mad*Pow
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values, and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
Small and medium sized agencies have always represented an interesting alternative to the big brands. Now they have a refreshed value proposition. This study can help any agency build their brand.
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
This 2014 study looks at consumer behaviour as it pertains to the purchase of wine. This commissioned study from Swystun Communications provides the main drivers and influencers of choice. Enjoy it with a glass of vino!
We all share...news, gossip, photos, milestones and brand recommendations. Marketers who understand why people share what they share have a better chance of success. Enjoy this highly entertaining and practical paper from Swystun Communications.
Our world has sped as has our need to make decisions. This velocity impacts our ability to truly think through the problems and opportunities before us. In this paper from Swystun Communications, a return to critical thinking is proposed without necessarily sacrificing the benefits of being quick in business.
This paper from Swystun Communications focuses on the lost art and science of creating tangible go-to-market strategies. Too often marketing plans are just calendarized events and that is not the way to engage the most desired customers.
Every time a rich idea is oversimplified we have done it a disservice. That is especially true in marketing. Soundbites and tag lines have their place but consumers are craving more information to make informed decisions. We hope you enjoy this paper from Swystun Communications.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
The intersection of content and design is fascinating subject. This paper focuses on product and brand design to create compelling interactions that draw consumers in and get the them to share the creative experience.
Creative agencies are often called in to brand their clients but have a difficult time doing this to themselves. This paper from Swystun Communication provides highly practical and creative lessons for standing out.
They have long been dominated by their bigger, more famous cousins but small and medium-sized agencies have fresh, new value proposition that makes them more viable competitors.
This paper provides both practical and creative approaches for driving better brand performance. It focuses on the art and science of pricing and the perception it has on consumer decisions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
1. People-First Design:
Design Thinking and Management
The
most
important
thing
about
a
point
of
view
is
to
have
one.
2. 2
Design
is
Hot
Enlightened
companies
are
talking
about
design
and
its
benefits
like
never
before.
Product,
brand
and
service
design
are
on
the
agenda
because
they
speak
volumes
about
the
company
that
produced
them,
its
values
and
priori@es.
It
is
also
good
business
as
smart
design
makes
money.
Yet
so
few
do
this
or
do
it
remotely
well.
One
cannot
aDend
a
design
or
marke@ng
conference
without
Apple
being
lauded
as
the
pinnacle
of
design
thinking.
In
December,
2013
I
was
a
Keynote
speaker
at
the
Tsinghua
Interna@onal
Design
Management
Symposium
in
Shenzhen,
China
and
joked
with
fellow
presenters
about
who
would
be
first
to
men@on
Apple.
The
joke
is
actually
a
biDer
one
because
there
are
few
other
companies
to
cite.
Shenzhen
There
are
many
reasons
for
this
drought.
Design
and
its
prac@ce
have
been
made
overly
complex.
We
have
assigned
words,
processes
and
tools
to
design
that
confuse
more
than
enlighten.
Now
“design”
is
analogous
to
“strategy”.
It
is
a
word
that
has
come
to
mean
so
much
that
it
means
almost
nothing
when
we
hear
it.
The
second
reason
is
puUng
design
at
the
heart
of
an
organiza@on
is
tough
stuff.
Business
is
complex
with
many
compe@ng
priori@es
and
focuses.
Too
oXen
design
is
viewed
as
a
suppor@ng
player.
Where
design
is
at
in
business
today
holds
eerie
parallels
to
where
branding
was
ten
years
ago.
Design
advocates
are
aDemp@ng
to
convince
the
C-‐Suite
that
a
Chief
Design
Officer
should
be
at
the
‘big-‐boys’
table.
I
sat
on
a
panel
in
Shenzhen
and
one
of
my
fellow
panelists
stated,
“Design
should
not
be
a
department
or
func@on
within
a
company.
Design
should
be
everything
the
company
does.”
I
cannot
tell
you
how
many
@mes
I
heard
exactly
the
same
thing
at
branding
and
marke@ng
conferences
in
reference
to
brand
over
the
past
twenty
years.
I
intend
to
circle
back
on
this
observa@on
at
the
close
of
the
paper
but
first
it
is
important
to
set
the
stage.
3. Level
SeUng
The
Design
Management
Ins@tute
has
done
the
industry
a
favor
by
penning
a
smart
defini@on:
3
“Simply
put,
design
management
is
the
business
side
of
design.
Design
management
encompasses
the
ongoing
processes,
business
decisions,
and
strategies
that
enable
innova@on
and
create
effec@vely-‐designed
products,
services,
communica@ons,
environments,
and
brands
that
enhance
our
quality
of
life
and
provide
organiza@onal
success.”
Design
management
is
about
good
business
because
it
solves
real
problems
by
improving
people’s
lives.
What
this
means
to
me
is,
design
can
do
good
and
make
money.
I
also
believe
it
is
a
noble
pursuit
because
it
is
extremely
difficult.
A
significant
part
of
what
makes
design
so
challenging
is
how
we
all
subjec@vely
judge
it.
Design
is
hugely
personal.
Yet,
in
business
it
can
be
evaluated
based
on
commercial
success.
That
is
because
great
design
must
sa@sfy
a
need
or
a
want
or
ideally
both.
It
must
compel
people
to
engage
with
it.
Even
beDer
is
when
people
share
it
with
others.
Design
management
started
with
product
design.
Businesses
learned
that
they
could
differen@ate
by
using
consistent
and
dis@nc@ve
design.
This
gave
way
to
brand
design
and
now
companies
are
challenged
with
service
design
which
is
incredibly
complex.
Today
we
see
such
elegance
in
the
design
of
every
day
products
and
their
packaging.
needs
&
wants
Through
products
and
packaging,
companies
learned
that
design
could
be
a
strategic
asset
in
brand
equity,
differen@a@on,
and
product
quality.
This
gave
rise
to
brand
design
management.
It
helps
align
products
within
the
product
range
and
establishes
a
clear
design
language.
It
promotes
a
company’s
brand
by
communica@ng
a
clear
set
of
values.
This
is
an
area
I
have
spent
a
great
deal
of
my
career.
4. Each
of
these
brand’s
logos
is
filled
with
meaning
that
the
companies
have
taken
great
pains
to
achieve.
Whether
it
be
value,
quality,
or
exclusivity,
each
of
these
values
are
deliberate
strategic
decisions.
That
brings
us
to
the
challenging
prac@ce
of
service
design.
The
aim
is
to
improve
the
quality
of
the
service,
the
interac@on
between
the
service
provider
and
its
customers
and
the
customer's
experience.
It
is
arguably
the
most
complex
form
of
design
management.
There
are
four
reasons
for
this:
Services
are
intangible.
They
have
no
physical
form
and
they
cannot
be
seen
before
purchase
or
taken
home.
Services
are
unique.
Unlike
tangible
products,
no
two
service
delivery
experiences
are
alike.
Services
are
inseparable.
The
act
of
supplying
a
service
is
inseparable
from
the
customer’s
act
of
consuming
it.
Services
are
perishable.
They
cannot
be
inventoried.
The
good
new
is
there
is
a
shared
process
to
apply
whether
it
be
product,
brand
or
service
design.
For
me
it
all
starts
with
a
very
simple
ques@on.
4
What
Problem
Are
You
Trying
To
Solve?
Design
management
is
the
business
of
design
so
it
must
solve
business
problems.
Its
purpose
is
to
capture
opportunity,
to
innovate
so
we
can
enhance
and
improve
people’s
lives.
This
compels
them
to
buy
what
we
offer.
I
believe
it
is
the
most
beau@ful
form
of
business.
When
Andy
Warhol
said,
“Being
good
in
business
is
the
most
fascina@ng
kind
of
art.”,
I
believe
he
was
referring
to
an
exchange
of
value.
In
its
simplest
form,
a
company
designs
solu@ons
for
its
customers
and
those
customers
compensate
the
company
by
paying,
by
remaining
loyal
and
by
telling
others
about
their
experiences.
Warhol
was
not
referring
to
design
for
design’s
sake.
The
curving
picnic
bench
is
beau@ful
but
it
is
art
because
it
lacks
commercial
sensibility
and
applica@on.
My
colleague,
Simon
Bolton
of
Birmingham
City
University
is
fond
of
saying,
“You
do
not
sell
design,
you
sell
solu@ons.”
5. The
process
requires
asking
the
right
ques@ons.
It
begins
with
the
problem
we
are
trying
to
solve
and
when
I
work
with
clients
that
leads
to
three
fundamental
ques@ons.
What
do
you
have
that
is
unique?
Who
wants
or
needs
it?
How
do
they
like
to
be
engaged?
Let’s
see
how
they
apply
to
a
few
different
cases.
Designers
Mike
&
Maaike
asked
a
very
simple
ques@on…can
wallpaper
serve
a
highly
func@onal
purpose?
I
love
what
they
concluded
through
smart,
simple
design
that
serves
a
business
purpose
and
makes
lives
easier.
They
created
Wayfinder
wallpaper.
It
transcends
language,
employs
color
coding
and
just
makes
sense.
It
helps
direct
people
in
a
visually
pleasing
way
to
exits
and
loca@ons.
It
reminds
me
of
Arthur
Koestler’s
quote,
“The
more
original
a
discovery,
the
more
obvious
it
seems
aXerwards.”
This
seems
very
obvious
aXer
viewing.
Apple
design
chief
Sir
Jonathan
Ive
has
his
own
view
on
this
topic,
"So
much
of
what
we
try
to
do
is
get
to
a
point
where
the
solu@on
seems
inevitable:
you
know,
you
think
"of
course
it's
that
way,
why
would
it
be
any
other
way?"
It
looks
so
obvious,
but
that
sense
of
inevitability
in
the
solu@on
is
really
hard
to
achieve."
5
6. The
next
is
a
great
example
of
aDemp@ng
to
solve
a
problem
is
finding
new
uses
for
old
space.
This
was
the
problem
posed
to
architects
in
The
Netherlands.
Specifically
how
do
you
convert
a
beau@ful
old
church
into
a
bookstore?
How
do
you
retain
its
uniqueness
while
making
it
func@onal
and
relevant
given
its
new
purpose?
6
Pu8ng
People
First
Each
of
these
examples
shares
the
most
cri@cal
considera@on.
Each
solu@on
puts
people
first.
They
solve
real
problems.
Make
people’s
lives
easier
and
more
enjoyable.
More
importantly,
what
I
call
“People-‐First
Design
Management”
makes
each
person
believe
it
was
designed
solely
for
them.
This
is
incredibly
difficult
to
accomplish.
You
can
be
the
smartest,
most
talented
and
crea@ve
person
but
may
s@ll
not
be
equipped
to
do
this.
It
takes
a
few
special
quali@es.
We
all
know
that
children
are
extremely
inquisi@ve.
They
love
to
experiment
and
inves@gate.
They
are
seeing
everything
for
the
first
@me
and
are
amazed.
This
prompts
them
to
ask
ques@ons.
In
fact,
a
recent
study
shows
that
children
ask
150
probing
ques@ons
a
day.
They
are
trying
to
figure
things
out.
They
ask
why
things
work
they
way
they
do.
They
wonder
if
things
can
change
for
the
beDer.
And
they
are
not
afraid
to
say
that
they
do
not
understand.
Then
something
changes
when
children
grow
up.
The
same
study
found
that
adults
only
ask
6.
Over
@me
we
seem
to
lose
our
interest.
We
assume
that
the
way
things
are
is
the
way
they
must
stay.
We
have
become
less
curious.
We
have
lost
our
childlike
wonder
with
the
world.
This
is
sad.
This
is
not
good
for
our
world.
This
makes
our
world
a
less
interes@ng
place
because
we
are
not
asking
the
right
ques@ons.
To
develop
the
most
crea@ve
solu@ons
we
must
look
at
problems
in
a
unique
and
fresh
way.
7. Curiosity
itself
does
not
guarantee
success
in
business
and
design.
We
must
all
be
objec@ve
and
not
biased
in
our
views,
we
must
possess
an
intui@veness
about
people
and
their
behavior,
we
must
observe
keenly
how
people
interact
with
each
other
and
the
world
around
them,
we
must
be
able
to
discern
what
is
important
and
what
is
not
and
lastly
we
must
be
percep@ve
enough
to
know
that
we
don’t
know
everything.
I
say
that
because
designers
must
be
confident,
yet
humble.
Robert
Weider
said,
“Anyone
can
look
for
fashion
in
a
bou@que
or
history
in
a
museum.
The
crea@ve
person
looks
for
history
in
a
hardware
store
and
fashion
in
an
airport.”
This
means
that
inspira@on
can
come
from
different
places
if
we
are
open
to
being
inspired.
If
we
want
to
make
changes
in
this
world
through
design
than
we
must
be
open
to
change.
Remember
first
that
you
are
all
problem
solvers.
Everything
you
do
begins
with
the
ques@on,
what
problem
are
we
trying
to
solve?
It
is
when
you
are
uncomfortable
that
you
know
you
are
onto
something.
This
means
you
have
pushed
your
own
thinking
and
challenged
conven@on.
Take
this
example
from
M&C
Saatchi
Milano.
Imagine
spoUng
a
submarine
that
had
surfaced
in
the
middle
of
a
city
street.
The
adver@sing
agency
created
this
amazing
installa@on
for
an
insurance
client
to
communicate
that
anything
in
our
world
can
happen.
It
is
best
to
be
prepared.
It
was
an
uncomfortable
campaign
idea
but
executed
so
brilliantly
that
it
brought
about
the
desired
effect
of
people
re-‐examining
their
insurance
needs.
It
certainly
beat
doing
the
predictable
and
tradi@onal.
Embrace
Complexity
The
world
is
a
complex
place
and
many
companies
and
brands
do
very
complex
things.
So
many
of
my
clients
ask
me
to
simplify
their
stories.
This
I
now
refuse
to
do.
I
tell
them
not
to
be
ashamed
of
their
complexity
but
to
celebrate
it.
This
does
not
mean
they
cannot
cleverly
and
crea@vely
demonstrate
their
complexity.
7
People-‐First
Design
Management
makes
each
person
believe
whatever
was
designed
was
designed
solely
for
them.
This
is
not
mass
customiza@on,
it
is
mass
appeal.
"I
think
there
is
a
profound
and
enduring
beauty
in
simplicity;
in
clarity,
in
efficiency.
True
simplicity
is
derived
from
so
much
more
than
just
the
absence
of
cluDer
and
ornamenta@on.
It's
about
bringing
order
to
complexity.”
Sir
Jonathan
Ive
8. 8
At
the
Symposium
my
fellow
Keynote
presenter,
Paul
Gardien,
Vice
President,
Head
of
Strategy
&
Design
Innova@on
at
Philips
regaled
the
audience
with
his
company’s
pledge
to
improve
the
lives
of
three
billion
people.
This
number
is
aggressive
and
impressive
but
a
realis@c
figure
that
Philips
has
proved
it
can
reach.
Sobering
was
Paul’s
admission
that
just
4%
of
the
ideas
Philips
explores
ever
makes
it
way
to
market.
Depending
upon
industry
this
is
actually
an
enviable
number.
In
business
ideas
die
quick
or
prolonged
deaths
for
scores
of
reasons.
In
his
presenta@on
Paul
highlighted
the
KiDenScanner.
This
is
an
ini@a@ve
by
Philips
to
remove
the
mystery
and
to
calm
and
empower
kids
undergoing
an
MRI.
Quality
images
are
best
acquired
with
recep@ve,
relaxed
pa@ents.
Yet
a
child’s
fear
of
the
unknown
can
challenge
that
goal.
The
KiDenScanner
reduces
fear
and
playfully
educates
children
about
the
scanning
process.
Philips
examined
both
the
service
and
product
design.
The
insights
were
exceedingly
human.
They
recognized
that
a
hospital
visit
can
be
overwhelming
and
undergoing
an
examina@on
without
Mom
or
Dad
nearby
is
scary.
But
given
an
opportunity
to
understand
what’s
happening,
children
find
the
experience
easier.
Their
naturally
inquisi@ve
minds
are
reassured
when
they
can
“try
it
out”.
Children
are
encouraged
to
explore
the
scanning
concept
by
learning
from
a
small
scale
version
of
a
scanner.
This
generic
looking
model
can
be
used
to
help
describe
both
the
MRI
and
CT
process.
First
the
child
chooses
a
toy
to
scan.
Then
he
or
she
puts
it
on
the
miniature
pa@ent
table
and
pushes
it
through
the
opening.
This
ac@on
triggers
a
flat
panel
display
which
presents
(in
terms
kids
can
understand)
a
short
story
explaining
how
a
scanner
works
and
why
the
exam
is
needed.
The
“insides”
of
the
toy
are
seen
on
the
screen,
clarifying
the
scanner’s
purpose.
As
children
play
with
the
KiDenScanner,
aDen@on
is
focused
on
learning
and
having
fun,
so
they
are
less
likely
to
worry
about
the
upcoming
procedure.
By
reducing
fear,
pediatric
pa@ents
can
more
calmly
undergo
the
exam.
Calmer
pa@ents
tend
to
be
more
compliant,
less
ac@ve.
This
may
translate
into
fewer
retakes
and
improved
throughput.
The
KiDenScanner
makes
a
serious
occasion
less
scary
and
more
effec@ve.
This
ini@a@ve
is
part
of
Philips’
larger
“Ambient
Experience”
offer
which
removes
the
mystery
and
fear
of
a
wide
range
of
healthcare
services.
I
was
pleased
to
learn
they
term
it
“People
Focused
Healthcare”.
It
has
many
of
the
same
tenets
that
appear
in
this
paper
and
that
were
found
in
my
People-‐First
Design
presenta@on
in
Shenzhen.
9. Create
Wonder
Product,
brand
and
service
design
is
not
art
but
that
does
not
mean
you
cannot
create
wonder
and
draw
people
in.
This
stunning
work
for
the
Berlin
Philharmonic
instantly
intrigues
and
pulls
you
in.
At
first
glance,
it
looks
like
a
room
lit
by
stylish
windows
un@l
we
realize
it
is
the
inside
of
a
violin.
There
is
also
an
organ
that
resembles
a
complex
city.
9
Prac@cing
sound
design
management
does
not
mean
it
cannot
be
beau@ful.
The
Design
House
Stockholm
summed
this
best
by
saying,
“Don't
make
something
unless
is
it
both
necessary
and
useful
but
if
it
is
both
necessary
and
useful
don't
hesitate
to
make
it
beau@ful.”
Summing
Up
Design
and
design
management
is
on
the
agenda
of
more
and
more
companies.
It
is
at
the
place
where
branding
was
ten
to
fiXeen
years
ago.
Branding
almost
became
a
buzzword
rather
than
a
legi@mate
management
prac@ce
and
differen@ator.
It
is
s@ll
figh@ng
for
legi@macy
because
it
has
either
been
over
complicated
or
over
simplified
and
in
many
cases
over
promised
and
under
delivered.
The
same
could
happen
to
design.
For
design
and
design
management
to
be
valued
it
has
to
demonstrate
a
clear
return
on
investment.
It
will
do
so
by
solving
business
problems,
by
puUng
people
first
and
by
making
each
person
believe
that
whatever
was
designed
was
designed
solely
for
them.
Jeff
Swystun
President
and
Chief
Marke@ng
Officer
416.471.4655