Small and medium sized agencies have always represented an interesting alternative to the big brands. Now they have a refreshed value proposition. This study can help any agency build their brand.
They have long been dominated by their bigger, more famous cousins but small and medium-sized agencies have fresh, new value proposition that makes them more viable competitors.
Crossroads Capital Group has expanded dramatically since its founding in 2006 when it focused solely on equipment financing and originated $500,000 in new business. It now operates nationally and originated over $206 million in equipment financing in 2015. Crossroads has succeeded through determination and seizing new opportunities, such as obtaining licensing to provide SBA loans in 2013. The company now operates several business units and focuses on customers, employees, and functional efficiency across its divisions to support continued growth.
The Brave 100: The Battle for Supremacy in Small Business LendingFrank Rotman
Banks vs. the Innovators. Who has the advantage and who will dominate the Small Business lending ecosystem?
More fintech blogs and papers at: www.fintechjunkie.com
The document summarizes a discussion at an executive luncheon on the future of customer experience in the digital era.
Key points discussed include how ANZ is focusing on eliminating friction and putting digital at the center of their strategy. Attendees also discussed the threat of fintech companies, challenges of managing innovation in large organizations, and difficulties measuring customer experience metrics. The group concluded there are opportunities to transform customer experience through innovative projects, but financial institutions may need to rethink their core business models to create deeper customer satisfaction.
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
This document discusses disruption in the wealth management industry through three papers. The first paper discusses how major disruption is inevitable due to long periods of inertia in the industry and changing client needs. The second paper emphasizes the importance of institutionalizing data sharing across departments to improve client experiences and business strategy. The third paper discusses how technology can help facilitate more holistic advisory approaches to better meet client needs over time.
They have long been dominated by their bigger, more famous cousins but small and medium-sized agencies have fresh, new value proposition that makes them more viable competitors.
Crossroads Capital Group has expanded dramatically since its founding in 2006 when it focused solely on equipment financing and originated $500,000 in new business. It now operates nationally and originated over $206 million in equipment financing in 2015. Crossroads has succeeded through determination and seizing new opportunities, such as obtaining licensing to provide SBA loans in 2013. The company now operates several business units and focuses on customers, employees, and functional efficiency across its divisions to support continued growth.
The Brave 100: The Battle for Supremacy in Small Business LendingFrank Rotman
Banks vs. the Innovators. Who has the advantage and who will dominate the Small Business lending ecosystem?
More fintech blogs and papers at: www.fintechjunkie.com
The document summarizes a discussion at an executive luncheon on the future of customer experience in the digital era.
Key points discussed include how ANZ is focusing on eliminating friction and putting digital at the center of their strategy. Attendees also discussed the threat of fintech companies, challenges of managing innovation in large organizations, and difficulties measuring customer experience metrics. The group concluded there are opportunities to transform customer experience through innovative projects, but financial institutions may need to rethink their core business models to create deeper customer satisfaction.
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
This document discusses disruption in the wealth management industry through three papers. The first paper discusses how major disruption is inevitable due to long periods of inertia in the industry and changing client needs. The second paper emphasizes the importance of institutionalizing data sharing across departments to improve client experiences and business strategy. The third paper discusses how technology can help facilitate more holistic advisory approaches to better meet client needs over time.
The 100 Leading Global Fintech Innovators 2015 H2 Ventures
We are pleased to present the second annual ‘Fintech 100’, the best fintech innovators, this year from 19 countries around the world.
The Fintech 100 are those companies using technology to the best advantage and driving disruption within the financial services industry. These companies have a commitment to excellence, superior customer experience and a demonstrated ability to do one thing in a market better than everyone else.
The Fintech 100 includes the leading 50 fintech companies across the globe, and the most intriguing 50 ‘emerging stars’ – exciting new fintechs with bold, disruptive and potentially game-changing ideas – expanding on the success of last year’s list.
Visit www.fintechinnovators.com for more information
This document summarizes Middlesex Savings Bank's services for business customers. It highlights the bank's focus on customer service, financial strength and resources to support businesses, and customized solutions. Middlesex provides commercial lending, cash management services, and investment services to meet businesses' unique needs. The bank aims to build long-term relationships through responsive service and helping customers achieve their goals.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
Building a new model for agencies and consultancies (en & cn) kevin lee 2011Kevin Lee
If you’re finding yourself in the insight economy, and feel the pains of the industry, start your reinvention by first asking, What’s your specific community of connection? How do you immerse to capture the right, relevant insights and build to provide a unique, value-added professional service?
Insights into the Legal Industry and how SCA listeners use its services
People prefer smaller private law firms due to a perception of receiving more personalized service. Word of mouth is the primary factor influencing selection of a firm, with reputation and costs also being very important. While most experiences with law firms are positive if the issue is resolved, simply "getting the job done" is not enough - clients want to feel understood. Nearly 1 in 3 people have been in a situation warranting legal action but did not pursue it due to barriers like expense, hassle, and not feeling supported. There is an opportunity for firms to overcome these barriers and provide exceptional client care.
Sarajit Jha has been appointed as the new CEO and interim managing director of Tata BSS. The document discusses the importance of maintaining a strong pipeline of new and existing clients and customers. It identifies the "7 C's" that are important for winning clients and customers in the current business environment: Credentials, Capability, Case Studies, Collaterals, Comfort, Commercials, and Cloud. Maintaining strength in these seven areas can help businesses qualify leads and nurture relationships.
The document discusses how social media can be used for 1-1 marketing through social listening. It defines social listening as mining social media for predictive signals about customer behavior. It recommends establishing processes to retain customer data from social media and use sentiment analysis to improve predictive models and target customers. Tactical applications discussed include improving predictive models by including sentiment variables, engaging "in market" customers with private offers, prospecting students for loans, and evaluating credit risk by analyzing social media posts. The overall strategy is to capture predictive signals from social listening to create more informed customer engagements.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
This document introduces heuristics, which are simple decision-making strategies or rules of thumb that ignore part of the available information. The author discusses research showing that in situations of uncertainty, heuristics can predict customer behavior as well or better than complex statistical models that take all available data into account. A simple heuristic based on the recency of a customer's last purchase outperformed a complex model in predicting which customers would make future purchases. The author argues that heuristics work well under uncertainty because they avoid overfitting past data and have lower variance than complex models. Under uncertainty about the future, heuristics that simplify by ignoring some information can make more accurate predictions than approaches that optimize based on all past data.
Need to Find the Funds? Look no further, Realty411 has the resources and connections you need to make your deals come to life. In this SPECIAL edition, you'll meet the leaders of Real Estate Finance. The Private Lenders.
J De Filippo CIO_Why buying from small businesses offers big advantages July ...James De Filippo
There are several advantages to large organizations buying from small businesses rather than just large corporations. Small businesses account for 99% of all businesses and 41% of private sector payroll in the US. Buying from small and diverse businesses can help large companies meet social responsibility and diversity goals. Small businesses may also have deeper understanding of particular industries compared to larger corporations. While small businesses pose greater financial and operational risks, those risks can be mitigated and small businesses may grow into larger suppliers over time. Large companies can find small innovative suppliers through reports, conferences, and industry associations.
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
The document summarizes responses from 19 B2B marketing leaders on how consumerization has changed their behaviors. Key insights include: focusing more on individual buyers and end users rather than just decision makers; simplifying marketing messages; increasing use of social media, mobile, and digital channels; emphasizing useful, shareable content; and shifting to more "pull" marketing approaches. Many noted the need to relate to customers on a human level and optimize experiences for consumer technologies.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
BMO acquired Marshall & Ilsley Bank in 2011, bringing Jud Snyder into BMO and entering the equipment finance industry. In 2015, BMO acquired GE Capital Transportation Finance, bringing in Dan Clark and further expanding its equipment finance business. Snyder and Clark emphasize developing strong customer relationships and integrating acquisitions smoothly. They see continued growth opportunities for BMO's equipment finance business in both the US and Canada.
The document discusses the challenges of extracting insight from big data and earning trust when using data. It examines fears about data leading to a trivial culture drowned in irrelevance (Huxley) or loss of privacy and control due to surveillance (Orwell). While size is important, the bigger challenge with big data is the variety of structured and unstructured data from diverse sources. Extracting meaning from human language in data requires rigorous analytical approaches. Case studies show traditional methodologies must adapt to address issues like multiple languages, spam filtering, relevance categorization, and consistency. Ensuring accurate, transparent analysis is key to gaining insight from data while protecting privacy and trust.
20140506 presentation digital customer experience slidesharePascal Spelier
The document discusses three key drivers of change for banks: changing customer behavior, new technology, and changing regulations. It outlines how customers are demanding more transparency, simplicity, and self-directed services across channels. New technologies like mobile, big data, and the internet of things are creating opportunities for banks. However, regulations like Basel III are also limiting opportunities. The document argues that banks must create an "all channel experience" and truly digital solutions to meet evolving customer and regulatory demands.
Are Millennials as reluctant to work for the government as the conventional wisdom suggests? A deeper dive into survey data indicates a more complex story—and steps that public agencies should consider to attract and retain younger workers. Learn more about Millennials in government in our latest report: http://deloi.tt/1PC6fWr
At first glance, Asia-Pacific retailers appear to be in good shape. Business is booming and waves of Asian millennials are entering the workforce, consuming at a rate previously unseen among older, more conservative- minded shoppers.
But take a closer look, and there is cause for concern. Profits are plummeting!
Topic: Pointers for consulting with entrepreneurial ventures. Animation has been removed,and some notes have been added to the PDF that do not appear on the actual slides. Comic relief slides require the "script," yet there is plenty of value in these panels. Questions? Please call John Dallas: 312.643.8000
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
Have we let advertising agencies become dinosaurs? Marketers are looking for effective business solutions, speed and low cost. While many agencies are still enamored by growth in size, stature and heft.
Here are some thoughts on how agencies can close this gap.
The 100 Leading Global Fintech Innovators 2015 H2 Ventures
We are pleased to present the second annual ‘Fintech 100’, the best fintech innovators, this year from 19 countries around the world.
The Fintech 100 are those companies using technology to the best advantage and driving disruption within the financial services industry. These companies have a commitment to excellence, superior customer experience and a demonstrated ability to do one thing in a market better than everyone else.
The Fintech 100 includes the leading 50 fintech companies across the globe, and the most intriguing 50 ‘emerging stars’ – exciting new fintechs with bold, disruptive and potentially game-changing ideas – expanding on the success of last year’s list.
Visit www.fintechinnovators.com for more information
This document summarizes Middlesex Savings Bank's services for business customers. It highlights the bank's focus on customer service, financial strength and resources to support businesses, and customized solutions. Middlesex provides commercial lending, cash management services, and investment services to meet businesses' unique needs. The bank aims to build long-term relationships through responsive service and helping customers achieve their goals.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
Building a new model for agencies and consultancies (en & cn) kevin lee 2011Kevin Lee
If you’re finding yourself in the insight economy, and feel the pains of the industry, start your reinvention by first asking, What’s your specific community of connection? How do you immerse to capture the right, relevant insights and build to provide a unique, value-added professional service?
Insights into the Legal Industry and how SCA listeners use its services
People prefer smaller private law firms due to a perception of receiving more personalized service. Word of mouth is the primary factor influencing selection of a firm, with reputation and costs also being very important. While most experiences with law firms are positive if the issue is resolved, simply "getting the job done" is not enough - clients want to feel understood. Nearly 1 in 3 people have been in a situation warranting legal action but did not pursue it due to barriers like expense, hassle, and not feeling supported. There is an opportunity for firms to overcome these barriers and provide exceptional client care.
Sarajit Jha has been appointed as the new CEO and interim managing director of Tata BSS. The document discusses the importance of maintaining a strong pipeline of new and existing clients and customers. It identifies the "7 C's" that are important for winning clients and customers in the current business environment: Credentials, Capability, Case Studies, Collaterals, Comfort, Commercials, and Cloud. Maintaining strength in these seven areas can help businesses qualify leads and nurture relationships.
The document discusses how social media can be used for 1-1 marketing through social listening. It defines social listening as mining social media for predictive signals about customer behavior. It recommends establishing processes to retain customer data from social media and use sentiment analysis to improve predictive models and target customers. Tactical applications discussed include improving predictive models by including sentiment variables, engaging "in market" customers with private offers, prospecting students for loans, and evaluating credit risk by analyzing social media posts. The overall strategy is to capture predictive signals from social listening to create more informed customer engagements.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
This document introduces heuristics, which are simple decision-making strategies or rules of thumb that ignore part of the available information. The author discusses research showing that in situations of uncertainty, heuristics can predict customer behavior as well or better than complex statistical models that take all available data into account. A simple heuristic based on the recency of a customer's last purchase outperformed a complex model in predicting which customers would make future purchases. The author argues that heuristics work well under uncertainty because they avoid overfitting past data and have lower variance than complex models. Under uncertainty about the future, heuristics that simplify by ignoring some information can make more accurate predictions than approaches that optimize based on all past data.
Need to Find the Funds? Look no further, Realty411 has the resources and connections you need to make your deals come to life. In this SPECIAL edition, you'll meet the leaders of Real Estate Finance. The Private Lenders.
J De Filippo CIO_Why buying from small businesses offers big advantages July ...James De Filippo
There are several advantages to large organizations buying from small businesses rather than just large corporations. Small businesses account for 99% of all businesses and 41% of private sector payroll in the US. Buying from small and diverse businesses can help large companies meet social responsibility and diversity goals. Small businesses may also have deeper understanding of particular industries compared to larger corporations. While small businesses pose greater financial and operational risks, those risks can be mitigated and small businesses may grow into larger suppliers over time. Large companies can find small innovative suppliers through reports, conferences, and industry associations.
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
The document summarizes responses from 19 B2B marketing leaders on how consumerization has changed their behaviors. Key insights include: focusing more on individual buyers and end users rather than just decision makers; simplifying marketing messages; increasing use of social media, mobile, and digital channels; emphasizing useful, shareable content; and shifting to more "pull" marketing approaches. Many noted the need to relate to customers on a human level and optimize experiences for consumer technologies.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
BMO acquired Marshall & Ilsley Bank in 2011, bringing Jud Snyder into BMO and entering the equipment finance industry. In 2015, BMO acquired GE Capital Transportation Finance, bringing in Dan Clark and further expanding its equipment finance business. Snyder and Clark emphasize developing strong customer relationships and integrating acquisitions smoothly. They see continued growth opportunities for BMO's equipment finance business in both the US and Canada.
The document discusses the challenges of extracting insight from big data and earning trust when using data. It examines fears about data leading to a trivial culture drowned in irrelevance (Huxley) or loss of privacy and control due to surveillance (Orwell). While size is important, the bigger challenge with big data is the variety of structured and unstructured data from diverse sources. Extracting meaning from human language in data requires rigorous analytical approaches. Case studies show traditional methodologies must adapt to address issues like multiple languages, spam filtering, relevance categorization, and consistency. Ensuring accurate, transparent analysis is key to gaining insight from data while protecting privacy and trust.
20140506 presentation digital customer experience slidesharePascal Spelier
The document discusses three key drivers of change for banks: changing customer behavior, new technology, and changing regulations. It outlines how customers are demanding more transparency, simplicity, and self-directed services across channels. New technologies like mobile, big data, and the internet of things are creating opportunities for banks. However, regulations like Basel III are also limiting opportunities. The document argues that banks must create an "all channel experience" and truly digital solutions to meet evolving customer and regulatory demands.
Are Millennials as reluctant to work for the government as the conventional wisdom suggests? A deeper dive into survey data indicates a more complex story—and steps that public agencies should consider to attract and retain younger workers. Learn more about Millennials in government in our latest report: http://deloi.tt/1PC6fWr
At first glance, Asia-Pacific retailers appear to be in good shape. Business is booming and waves of Asian millennials are entering the workforce, consuming at a rate previously unseen among older, more conservative- minded shoppers.
But take a closer look, and there is cause for concern. Profits are plummeting!
Topic: Pointers for consulting with entrepreneurial ventures. Animation has been removed,and some notes have been added to the PDF that do not appear on the actual slides. Comic relief slides require the "script," yet there is plenty of value in these panels. Questions? Please call John Dallas: 312.643.8000
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
Have we let advertising agencies become dinosaurs? Marketers are looking for effective business solutions, speed and low cost. While many agencies are still enamored by growth in size, stature and heft.
Here are some thoughts on how agencies can close this gap.
When data is abundant, consulting firms act as sense-makers.
They aggregate, filter, and deliver the precise information that
will help companies solve problems. They look for answers to
higher-level questions in the data.
Disruptive fintech and insurtech startups are posing challenges to traditional financial institutions. The document discusses a panel event exploring how incumbents are dealing with these threats through partnerships with startups, investing in innovation, and rethinking their business models. It also examines the funding challenges for startups and questions around the use of customer data and building trust with consumers.
This presentation outlines what crowdsourcing is, examines how it has effected the advertising and marketing industry and examines whether or not it offers up a new model for creativity.
The document discusses how analytical hiring tools can help companies hire the best talent with limited resources, as popularized by Michael Lewis's book Moneyball. It provides examples of how Asurea Insurance Services and Aspen Dental have used data-driven tools to more effectively screen candidates and improve hiring. The need for such tools is high, as many organizations struggle to hire the right talent despite the current unemployment rate. These tools aim to predict which candidates will become high performers once hired in order to give companies a competitive advantage.
http://www.ibm.com/insurance
The possibility of smarter industries. IBM has collaborated with more than 600 different organizations worldwide that are each doing their part in making the Smarter Planet vision a reality. Learn how organizations have stopped seeing change as a threat and started seeing it as an opportunity. They have changed the conversation from one about problems to one about possibilities.
This document provides an introduction to a book about Consumer Consulting Boards. It discusses how InSites Consulting has been a pioneer in online research communities since 2006. It notes that communities are becoming one of the most popular research methodologies. The book shares learnings from over 600,000 conversations InSites has facilitated. It aims to provide guidance on how to set up successful communities to collaborate with consumers and make business decisions. The 5 chapters will discuss adapting to empowered consumers, best practices for communities, case studies, considerations for different cultures, and future trends. The document acknowledges the many contributors to the book.
The document summarizes a panel discussion on innovation in the insurance industry. James Platt of Aon Risk Solutions states that innovation is needed because the insurance industry's relevance to the economy has halved over the past few decades. Nicolas Levillain of Exin Group discusses how they foster innovation through collaboration and idea sharing. Vincent Branch of XL Catlin emphasizes testing ideas quickly with customers and the business. The panelists debate approaches to implementing ideas, using data and artificial intelligence, and how to determine when ideas have failed.
The document discusses the strategic challenges facing directors and businesses in the digital world. It summarizes that (1) new digital disruptors are undermining traditional industry practices and business models, (2) directors must work to understand the threats and opportunities from various digital disruptions in order to identify new game strategies, and (3) some companies like Deloitte are experimenting with new consulting models like crowd-sourcing to gain digital intelligence on potential disruptors.
We’ve reached an inflection point. The world’s resources are growing scarcer and supply and demand curves are colliding. Resources have seldom been more tightly constricted. Nations and their people are feeling the tightening grip of constrained water, energy and raw materials. Demands on resources and infrastructure are escalating, as the global middle class rapidly emerges to what will be 5 billion strong in just 15 years. Meanwhile inside organizations across all industries and geographies, the increasing scarcity is having a major impact on supply chains and operations.
Companies face new economic realities where the hard-hitting pressures from the global economic downturn have not eased. The demands have increased and they are coming from all sides. While customers demand immediate and unwavering satisfaction, boards and shareholders call for better oversight at all organizational levels. And the growing complexities and volatility of supply chains make meeting those demands all the more difficult.
In order to respond to these economic challenges, enterprises large and small need to maximize their inputs and optimize their operations. This means continually identifying underused capacities and squeezing every scrap of value from what they already possess. It also requires a supply chain that is better able to predict supply shortages, reduce risk wherever possible and respond to unexpected change.
Organizations must master the art of doing more with less if they hope to survive against today’s global competition and the challenges tomorrow unfolds. Forward-leaning companies will take advantage of the global marketplace, new cultural mindsets, and novel and disruptive technologies, like 3D printing, analytics, cloud computing and machine-to-machine (M2M) connectivity. Businesses must respond quickly and decisively to rising resource constraints. The fact of the matter is enterprise efficiency and resource optimization are no longer nice-to-haves—they’re core competencies.
* Content Courtesy of SAP futureofbusiness.sap.com
The document discusses the evolution of communications from the industrial economy to the creative economy. In the industrial economy, advertising dominated but public relations (PR) was seen as less important. As customers gained more information and choices, PR became more important to validate advertising claims. However, in the creative economy, managed PR is less trusted and social media allows employees to directly communicate. The document argues this marks the rise of internal communications, or "the red headed stepchild," which can help organizations attract and engage talent, foster innovation, and enable authentic advocacy through empowered employees.
Global CIO Banking Summit - Workshop Cultural Changes to Survive Digital Disr...Jeremy Brown
Title: Cultural changes required to be still standing in the aftermath of the Digital Disruption caused by Open Banking and PSD2
The UK and European Regulators have a goal of increasing competition in the banking market around PCA, BCA, SME Loans and Payments. They are effecting this through the CMA Remedies and PSD2 which impose near-term dates for Banks to expose their data and services publicly through APIs. New entrants and Third Party Providers, will seek to gain revenues and market share from established players using the APIs that banks have to provide at no cost. This will fundamentally change the competitive environment and banks need to have a strategy to compete in this digital market. This will require a change to their current people, process and technology which are not aligned to this dynamic digital market. Many banks will end up as a commoditised utility and only one or two will be the big winners in this wave of disruption. This talk will cover the open organisational culture Red Hat believes is needed to be on that (very) short list of digital winners.
Tuesday's Leaders. Enabling Big Data, a Boston Consulting Group Report.BURESI
The document discusses six key capabilities that are essential for companies to successfully leverage big data: 1) Identifying innovative opportunities through a culture of experimentation and collaboration between data and business experts, 2) Building trust with consumers by being transparent about data use and providing control/benefits, 3) Laying a technical foundation with scalable, flexible platforms that support both existing and new data applications, 4) Shaping the organization through a center of excellence and linking data specialists to business units, 5) Participating in emerging big data ecosystems through strategic partnerships, and 6) Making relationships work by creating an open culture for partnering and data sharing. Speed is critical, as companies that quickly build these capabilities can realize big data's potential faster
Consulting In India The Present And The Futuresumeet85
The document discusses the growth and development of the consulting industry in India. It notes that the service sector now contributes over 50% to India's GDP and that the consulting sector in India is expected to grow rapidly to Rs. 17,000 crore by 2010 from Rs. 13,000 crore in 2008. The strengths of Indian consulting firms include professional competence, low costs, diverse capabilities, and adaptability while weaknesses include low quality assurance and a lack of overseas presence and market intelligence. The document also discusses trends in the global consulting industry like increased demand for one-stop solutions, shortages of skilled professionals, and the need for objective measurement of return on investment for consulting projects.
- Banks have become inefficient and unloved by customers, particularly millennials, yet still generate large profits due to the net interest spread between low borrowing costs and high lending rates.
- New financial technology companies are poised to disrupt and replace banks by developing products that are simpler, more transparent, reduce friction, and provide better analytics/customization for customers.
- The author identifies several emerging areas for financial technology innovation that could revolutionize industries like lending, payments, insurance, and investing if concepts like near-zero origination costs, real-time underwriting, distributed ownership models, and eliminating transaction clearinghouses are realized.
The document discusses how adopting cloud computing impacts an organization's network infrastructure, how to optimize network performance for the cloud, and how the cloud affects lifecycle orchestration and the organization. Key aspects of cloud computing are analyzed, including the central theme that cloud involves storing data and information online rather than locally. The impact of moving to cloud-based systems and how organizations can adapt their networks is examined.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
This 2014 study looks at consumer behaviour as it pertains to the purchase of wine. This commissioned study from Swystun Communications provides the main drivers and influencers of choice. Enjoy it with a glass of vino!
We all share...news, gossip, photos, milestones and brand recommendations. Marketers who understand why people share what they share have a better chance of success. Enjoy this highly entertaining and practical paper from Swystun Communications.
The document discusses the evolution of conferences and TED talks over time. It notes that conferences used to involve longer, more complex presentations but have shifted towards shorter, more story-based talks modeled after TED. While TED talks have become hugely popular by sharing ideas quickly online, some criticize that they prioritize narrative over substance. The document also examines how the emphasis on speed in business has impacted decision-making, often resulting in poorer quality decisions made under pressure without proper consideration.
Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
This paper from Swystun Communications focuses on the lost art and science of creating tangible go-to-market strategies. Too often marketing plans are just calendarized events and that is not the way to engage the most desired customers.
Every time a rich idea is oversimplified we have done it a disservice. That is especially true in marketing. Soundbites and tag lines have their place but consumers are craving more information to make informed decisions. We hope you enjoy this paper from Swystun Communications.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
The document discusses creating persuasive interactions between brands and consumers. It argues that both content and design are important, and that the most effective approach is to have a clear business goal and logical yet creative process. Three key questions are proposed to guide content and design: what is unique about the brand, who wants or needs it, and how do customers like to be engaged. Several examples are provided of campaigns that effectively answered these questions to build trust and connections with consumers.
Creative agencies are often called in to brand their clients but have a difficult time doing this to themselves. This paper from Swystun Communication provides highly practical and creative lessons for standing out.
This paper provides both practical and creative approaches for driving better brand performance. It focuses on the art and science of pricing and the perception it has on consumer decisions.
This document discusses why people share information and experiences. It suggests that sharing is a fundamental human behavior that predates social media. While social media has made sharing more convenient, the underlying motivation is to connect with others through conversation. The document then examines some common psychological reasons why people share, such as seeking affirmation, insecurity in a changing world, and the desire to construct an identity and gain attention. It argues sharing is an important behavior for marketers to understand to identify consumer insights.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
4. "Our
thesis
is
that
pre-‐
and
post-‐
the
Omnicom-‐Publicis
merger
and
lack
of
comple)on,
there's
a
real
opportunity
to
create
a
middle-‐
market
player
in
the
space.”
Lake
Capital
co-‐founder
Terry
Graunke
said
as
the
company
bought
Engine,
defining
mid-‐market
as
an
opera)on
with
revenue
from
$500
million
to
$2
billion.
Project
Worldwide,
the
30th
largest
agency
holding
company
announces
its
latest
acquisi)on,
Pitch
5. We
surveyed
850
agencies
online
receiving
502
responses.
The
25
ques)on
survey
was
completed
by
agency
owners,
leaders
and
senior
execu)ves
in
the
United
States.
Responses
Employee
Size
109
1-‐10
323
11-‐75
70
76-‐150
Telephone
interviews
were
carried
out
with
willing
par)cipants
post
survey.
The
report
referenced
secondary
research.
Adver)sing
Inspira)on
Board
2
6. 3
Contents
Sec)on
1:
Advantages
|
Disadvantages
Sec)on
2:
Challenges
|
Opportuni)es
Sec)on
3:
The
Big
Learning
Sec)on
4:
Insights
Sec)on
5:
In
Conclusion
8. Top
5
Reasons
Clients
Choose
Small
to
Medium
Sized
Agencies
5
9. Top
5
Reasons
Clients
Choose
Small
to
Medium
Sized
Agencies
1. Responsiveness
2. Client
care
3. Agility
4. Content
over
crea)ve
5. Willingness
to
build
the
business
around
them
5
10. Associated
comments
from
survey
par)cipants
“Most
of
our
clients
and
prospects
claim
that
size
doesn’t
mafer
then
they
ask
us
about
how
many
offices
we
have,
total
number
of
staff
and
more.
But,
if
we
win,
we
win
based
on
the
quality
of
our
ideas
and
the
chemistry
we
create.
Not
dots
on
a
map.”
“We
become
defacto
employees
of
our
clients
without
losing
our
objec)vity.
It
may
sound
old
school
but
we
know
each
other’s
kids
birthdays,
support
each
other’s
chari)es.
We
invest
in
the
rela)onship
and
that
is
appreciated
and
valued.”
“In
my
twenty
year
career
I
have
never
worked
for
a
giant
agency
but
the
one
consistent
thing
I
have
heard
from
clients
who
have
worked
with
all
sizes
is
that
inevitably
the
big
guys
will
let
you
down
in
service.
Small
fries
cannot
let
that
happen
given
the
client
poriolio.”
6
11. Top
5
Reasons
Clients
Do
Not
Choose
Small
to
Medium
Sized
Agencies
7
12. Top
5
Reasons
Clients
Do
Not
Choose
Small
to
Medium
Sized
Agencies
1. Ability
to
stay
on
top
of
trends
2. Research
and
analy)cs
depth
3. Proving
return-‐on-‐investment
4. Geographic
reach
5. Resource
scalability
7
13. Associated
comments
from
survey
par)cipants
“There
is
no
way
we
can
claim
that
we
do
the
full
soup
to
nuts
when
there
are
nine
people
in
our
agency.
Anyone
who
tries
that
is
flir)ng
with
disaster.
Like
any
business,
smaller
agencies
have
to
ride
a
credible
point
of
difference.”
“Clients
are
way
more
sophis)cated
now
than
even
five
years
ago.
This
is
saving
everyone
)me
and
money
in
the
client
courtship
and
servicing.
Expecta)ons
set
at
the
beginning
make
for
a
happier,
longer
and
more
produc)ve
rela)onship.”
“We
love
to
compete
and
we
love
to
delight.
We
don’t
care
who
we
come
up
against.
We
will
put
our
ideas
up
against
anyone’s
and
we
will
be
clear
on
how
we
can
crea)vely
execute
through
partnerships
and
other
ways
to
be
big
without
charging
big.”
8
16. Top
Challenges
Facing
Small
to
Medium
Sized
Agencies
1. Staying
on
the
cukng
edge
of
technology
2. Inves)ng
for
growth
3. Balancing
new
business
with
service
4. Afrac)ng
the
afen)on
of
agency
search
consultants
5. Overcoming
the
“generalist”
s)gma
6. Compe)ng
with
larger
agencies
7. Client
success
(they
get
big
–
they
go
to
a
bigger
agency)
10
17. Associated
comments
from
survey
par)cipants
“I
onen
think
we
are
our
own
worst
enemies.
We
allow
ourselves
to
be
measured
and
compared
against
bigger
players.
The
reality
is
our
work
is
first-‐rate,
our
clients
happy
and
profitable,
and
our
margins
are
awesome.
We
should
be
the
benchmark.”
“We
are
s)ll
having
to
tell
prospec)ve
clients
that
we
do
a
lot
more
than
tradi)onal
stuff
for
the
local
car
dealership
or
chain
of
drycleaners.
We
are
forty
people
in
one
office
and
have
been
working
with
a
European
retailer
based
in
Paris
and
a
South
American
liquor
company.
It
is
frustra)ng.”
“Big
or
small,
whatever.
We
are
both
in
a
vola)le
and
fickle
industry.
It
is
a
jaded
category.
We
all
take
risks
but
the
one
difference
I
have
noted
is
my
bets
are
huge.
Dumb,
poor
bets
by
the
big
boys
can
be
distributed
or
absorbed.”
11
19. Top
Opportuni)es
Facing
Small
to
Medium
Sized
Agencies
1. Leveraging
agility
and
flexibility
2. Culture
suppor)ve
of
risk
taking
3. Select
consolida)on
that
actually
benefits
clients
4. Afrac)ng
talent
craving
a
collegial
culture
5. Finding
an
afrac)ve
niche
6. Transla)ng
passion
into
profit
7. Featuring
senior
level
afen)on
to
clients
12
20. Associated
comments
from
survey
par)cipants
“We
are
new
idea
incubators.
We
just
need
to
find
a
way
to
mone)ze
it
more.
I
see
bold
collabora)ons
with
clients
in
the
future
where
we
build
businesses
together.”
“Do
you
want
to
bust
your
ass
in
NYC
or
San
Fran
for
long
hours,
a
compe))ve
paycheque
and
the
promise
that
one
day
you
will
be
unceremoniously
dumped
by
people
less
talented
than
you?
Or
do
you
want
a
forty
hour
work
week,
challenging
work
on
cool
clients,
and
more
say
in
your
des)ny?”
“We
will
buy,
we
will
combine,
we
will
grow
but
I
am
scared
that
we
will
sacrifice
a
bunch
of
our
special
sauce
along
the
way.
At
some
point
in
business
we
confused
bigger
with
befer
and
that
ends
up
leading
to
the
same
bowl
of
slop.”
13
22. The
debate
has
become
boring…..
Historically,
the
small
versus
large
debate
has
had
two
primary
threads.
Small
to
medium
sized
agencies
have
been
characterized
as
faster,
more
nimble
and
lower
in
cost.
Larger
agencies
were
seen
to
be
safe,
possessing
broader
services
and
geographic
advantage
but
were
slow
and
expensive.
How
uBerly
boring.
The
debate
should
focus
on
smarts,
crea)vity,
ingenuity
and
the
ability
to
conceptualize
and
deliver
big
ideas.
Not
to
men)on
the
intangibles
of
rela)onship
chemistry
and
tangibles
of
claimable
results.
15
23. The
value
proposi)on
has
changed…..
This
research
reveals
a
three
altera)ons
in
the
debate.
First,
crea8ve
quality
has
greatly
improved
in
percep)on
and
reality
in
small
to
medium
agencies.
Next
is
a
shiG
in
focus
to
content
crea8on
versus
crea)ve
for
crea)ve
sake.
This
is
afributed
to
the
in)macy
small
and
medium
agencies
enjoy
with
their
clients.
These
two
developments
coupled
with
the
longstanding
advantage
held
by
smaller
agencies
when
it
comes
to
client
service
and
the
whole
value
proposi)on
has
changed.
This
is
substan)ated
because
price
is
talked
about
less.
Clients
prize
quality
and
are
willing
to
pay
whoever
provides
differen)ated
value.
16
25. Insight
One
No
Longer
Generalists
The
percep)on
that
small
to
medium
sized
agencies
will
do
whatever
work
comes
in
the
door,
that
they
only
do
tradi)onal
adver)sing
and
that
they
play
it
safe
is
fading.
These
agencies
are
specializing
more
and
more.
They
are
focusing
on
depth
in
industry,
in
service
and
in
medium.
This
is
nuanced
as
becoming
too
specific
s)ll
can
result
in
missed
opportuni)es
but
they
realize
pretending
to
be
something
to
everyone
is
inauthen)c
and
unsustainable.
VS.
18
26. Insight
Two
Too
Much
Me
Too
Swystun
Communica)ons
works
extensively
with
professional
services
including
adver)sing
agencies.
If
there
ever
was
an
irony
in
the
business
world
it
is
how
poorly
these
agencies
are
at
differen)a)ng
themselves.
Mike
Fromowitz,
President
and
Chief
Brand
Officer,
Mantra
Partners
contends,
“Commodi)za)on
may
be
the
biggest
threat
facing
ad
agencies
today,
and
yet
we
hear
precious
lifle
about
it,
and
few
are
taking
strategic
ac)on
to
combat
it.”
Small
to
medium
sized
agencies
need
to
get
befer
at
their
own
branding.
The
vast
majority
seem
to
encapsulate
their
difference
in
the
same
vague
claim,
“Big
agency
exper)se
with
bou)que
service
quality.”
19
27. Insight
Three
Loyalty
Rules
20
Big,
medium
or
small
agencies
all
want
to
hold
onto
a
client.
The
same
goes
for
acquiring
new
clients.
Yet,
there
is
a
nuance
claimed
by
small
and
medium
agencies.
They
believe
that
a
sale
is
something
that
happens
when
your
are
already
deeply
immersed
in
serving
the
client
and
that
new
business
is
not
a
one
)me
event.
This
focus
on
service
has
been
a
longstanding
differen)ator
for
smaller
agencies
and
it
has
manifested
itself
in
a
culture
of
nurturing
client
rela)onships
for
the
long
term.
28. Insight
Four
Not
Credited
with
Innova)on
Long
accused
of
being
followers
and
emulators
of
larger
agencies,
increasingly
small
and
medium
agencies
are
proving
to
be
hotbeds
of
innova)on.
These
agencies
are
adept
at
turning
client
requests
into
new
lines
of
business,
and
trends
into
revenue,
yet
s)ll
suffer
from
a
percep)on
of
only
offering
tradi)onal
services.
21
29. Insight
Five
Where
We
Are
Heading
22
Survey
respondents
and
interview
par)cipants
were
largely
in
agreement
that
the
status
quo
was
not
an
op)on.
Small
and
medium
agency
leaders
iden)fied
two
growing
op)ons
for
survival
and
growth.
The
first
is
to
assume
the
role
of
valued
“General
Contractor”
whereby
they
act
at
the
center
of
a
hub
of
different
agencies
that
delivers
on
a
range
of
services
to
clients.
The
other
development
is
not
new
but
is
taking
new
forms
and
that
is
consolida)on.
This
presents
an
irony
as
combining
for
size
takes
away
from
what
made
these
agencies
successful
in
the
first
place.
S)ll,
new
models
of
any
shape
and
size
may
be
just
what
are
needed.
As
John
Winsor,
Chief
Innova)on
Officer
at
Havas,
points
out,
“Agencies
are
typically
closed
systems
that
are
being
challenged
by
open
systems
and
an
open
way
of
doing
things”.
31. Owners
and
leaders
of
smaller
agencies
are
bullish
on
their
future.
They
are
recognizing
the
change
in
the
value
proposi)on
but
need
to
crea)vely
rebrand
to
take
advantage.
Size
of
agencies
will
always
be
a
considera)on
but
new
models
that
deliver
scale
without
comprising
quality
and
cost
present
the
greatest
opportuni)es
to
compete.
23
33. We
invite
you
to
get
in
touch
to
discuss
your
strategy
and
branding
&
marke)ng.
We
also
assist
startups
and
ambi)ous
businesses
to
get
to
the
next
level.
This
involves
venture
capital,
private
equity,
joint-‐ventures,
acquisi)ons
&
dives)tures.
Needless
to
say
businesses
with
strong
brands
have
much
more
leverage
in
any
transac)on.
Lets
have
a
chat.
416.471.4655.
25