The document discusses bridging the gap between designers and clients. It argues that designers often blame clients for not understanding design, but that it is the designers' responsibility to educate clients and make the design process simple. The author provides five tips for designers: 1) make clients feel involved in ideas, 2) simplify complex processes, 3) understand clients' strategies and goals before designing, 4) communicate designs in ways clients can understand, and 5) truly care about clients' businesses. The goal is for designers and clients to collaborate as a team.
I've been teaching entrepreneurship to designers for just over a year now, but I've been amazed at swift and powerful the results are. Designers feel able to participate in hard product discussions, uncover and promote insights to improve the business model and even make better decisions about their personal life, from salary negotiation to budget making. That's bc entrepreneurship is a microcosm of business, simple yet complete. Along with technology and user research, business must be a common core in design education. Entrepreneurship is the best way to do it.
10 reasons to teach entrepreneurship to kidsSlideSupply
Entrepreneurship is an essential, but often neglected part of education on any level. Whether it's primary school or university, kids need to be entrepreneurial in order to make things happen.
Are you ready to teach entrepreneurship to your kids?
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
I've been teaching entrepreneurship to designers for just over a year now, but I've been amazed at swift and powerful the results are. Designers feel able to participate in hard product discussions, uncover and promote insights to improve the business model and even make better decisions about their personal life, from salary negotiation to budget making. That's bc entrepreneurship is a microcosm of business, simple yet complete. Along with technology and user research, business must be a common core in design education. Entrepreneurship is the best way to do it.
10 reasons to teach entrepreneurship to kidsSlideSupply
Entrepreneurship is an essential, but often neglected part of education on any level. Whether it's primary school or university, kids need to be entrepreneurial in order to make things happen.
Are you ready to teach entrepreneurship to your kids?
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
Do you have a creative project on your horizon? Don't know where to start? This informative, sometimes tongue-in-cheek will help you realize your brand potential, select a great creative design partner and produce a vibrant piece of graphic design in line with your creative brief.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
Branding and Design Service | TechCloud LtdTech Cloud Ltd
To know more please click the link below, https://techcloudltd.com/branding-and-design-service/
Branding and design service makes your mind related to a product, service, or company – whether, at that specific point, you purchased or didn’t purchase it but it may impose its value into your mind.
Presented Mar 2019 at Insurance Operations Bootcamp 2019 at Las Vegas, Four Seasons Hotel (Resource Pro)
- Theme of the workshop was "How to think Like an Insurtech".
- Attendees included agencies, brokers, MGAs, operations and sales executives.
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
Do you have a creative project on your horizon? Don't know where to start? This informative, sometimes tongue-in-cheek will help you realize your brand potential, select a great creative design partner and produce a vibrant piece of graphic design in line with your creative brief.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
Branding and Design Service | TechCloud LtdTech Cloud Ltd
To know more please click the link below, https://techcloudltd.com/branding-and-design-service/
Branding and design service makes your mind related to a product, service, or company – whether, at that specific point, you purchased or didn’t purchase it but it may impose its value into your mind.
Presented Mar 2019 at Insurance Operations Bootcamp 2019 at Las Vegas, Four Seasons Hotel (Resource Pro)
- Theme of the workshop was "How to think Like an Insurtech".
- Attendees included agencies, brokers, MGAs, operations and sales executives.
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
2nd Annual Clinical Site Feasibility, Selection, and Startup, March 2011, Phi...ExL Pharma
Optimizing Trial Performance and Reducing Pharmaceutical Costs Through Effective Identification and Activation of Sites and Enhancing Stakeholder Communication
Prepared for EF Advancement as a mini-workshop for their students interested in taking their career to the next level.
This is a 2 hour presentation including a two hour type self-selection and introduction to a personal hedgehog model.
Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
VDIS10022 Advanced Graphic Design Studio - Lecture 3 - Selling IdeasVirtu Institute
This lecture discusses ways in which you, the graphic designer can sell your ideas and concepts to clients through successful pitching and mood boards. Communicating a concept clearly and efficiently to a client can save hours of design time and lengthy changes.
As a designer you need to make your client
Believe in the idea and love the concept.
Creating Design Principles Through CollaborationCarolyn Chandler
Designers want to be more strategic. Stakeholders want strategy to be carried through in design. And yet somewhere in the product creation process, it's all too easy for teams to become reactive, losing the vision set forth in the kick-off. Business leaders and designers seldom take the time to create design principles together, even though doing so can make design decisions easier and more impactful. In this session we'll talk about some of the reasons collaborative creation of principles can be difficult, and activities that can help you climb above the chaos for a clearer vision - together.
Design that Scales: Methods and best practices to grow gracefullyEileen Allen
Presentation done for Refresh the Triangle (http://refreshthetriangle.org/), presented and hosted by Atlantic BT (http://atlanticbt.com). Three part presentation focused "On Growth Patterns: Building a foundation for expansion."
The creative’s perspective - Growth demands that your existing processes continuously adapt. Hear how the basics - such as a creative brief - merge with new techniques such as style boards, idea briefs, and co-design, to provide clients with visibility into their projects, preserve quality of the end product, and create the efficiency needed to scale.
View Full Presentation - http://www.slideshare.net/atlanticbt/growth-patterns-building-a-foundation-for-expansion-driving-or-being-driven-to-grow-in-order-to-meet-demand
Does your company look professional? by Nishchal ParNishchal Par
Learn how to make you company look professional to the outside world. The purpose of this guide is to teach you in three clear steps how you can take your company from looking small to making it look like a bigger company. The information shared here is real world not taken from a text book. Hope this will help you well.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
DMI Views - Bridging The Designer/Client Relationship
1. Home > DMI Publications > News & Views > Viewpoints
Viewpoints
Bridging the designer/client
relationship: It’s not them. It’s us.
Search ... By Mel Lim, Design + Business Consultant, Mel Lim Design
Many designers, including myself, have often blamed clients for
not “understanding design” or not getting “us designers.” We
Subscriptions blame them for everything, from under-paying, under-valuing,
to treating us like third world labor. The list just goes on and
Submit News
on. How can we not blame? We hear this all the time, even at
industry conferences where speakers mock clients. Remember the ubiquitous YouTube
music video of Make the Logo Bigger?
The question should not be why don’t they get us, but rather why don’t we get them. In
the last 15 years of my career in design, I’ve heard peers and colleagues complaining how
clients simply don’t appreciate design. I admit I have fallen into that negative rant as well.
But we shouldn’t blame our clients for their “ignorance” in design. It’s our job as
designers, to educate and persuade them. And if we end up with a horrific large logo, then
you know what? It’s our own fault. We’ve failed to communicate, to persuade and convince
our client.
Business people are different from us. We cannot expect them to speak our language. For
us designers to make petty remarks and complain about our clients, is simply useless.
Instead of seeing the differences of “us” and “them” as a problem, we should see that as
an opportunity for growth, collaboration, innovation and productivity.
What are our next steps? How do we take on this challenge of persuasion? How do we
educate our clients on what is great, good, and bad design? How do we show that great
design leads to profitability and growth? How do we prove that design is differentiation?
How do we prove to them that design is not an afterthought, but rather the very crucial
step in innovation? That should be the topic of discussion. We shouldn’t gather around
design events/conferences and poke fun at our clients. Sure, it feels good to know that we
are not the only creatives in the world that feel the same way. I know, it’s a tribal thing,
to want to feel understood and connected. But times are hard enough for a lot of us to
stay competitive and alive in the next five years. Some of us may not even have a five-
month plan, let alone a five-year plan.
So stop complaining. Let’s start having this much-needed serious conversation on how to
bridge the gap.
Here are my 5 top tips:
1. Try to make your clients feel that they came up with the idea, or at least make
them feel like they contributed to the big idea.
I know this is hard for a lot of designers. Many of us have egos the size of
Humvees. We want to be given credit for our hard work. But I think we are missing
the point. The most important element in a designer/client relationship is
collaboration. It’s about “we,” “us,” and “teamwork.” It’s not about me and only me,
the genius. You could be the only designer in the team, but everyone else still
2. matters. When you remove the “I” out of the equation and replace it with the “we,”
you are no longer a vendor but an important partner in your client’s organization.
“It wasn’t 'my idea' or 'your idea.' The true collaboration happens when you
stimulate each other and put thoughts in each other’s minds.” —Sohrab Voussoughi,
Founder & President, Ziba Design.
The more we include our client in the creative process, the more they feel like they
own the design. And the more they own the design, the more pride they have.
2. Turning complexity into simplicity.
Our job as a designer is to make the entire collaborative creative process look easy
and simple even though it maybe extremely complex. When we lose sight of our
responsibility, we are putting that work back onto our clients. They will feel
burdened, heavy, and wonder why they hired you in the first place. 11 years ago, I
worked on a logo design with almost 40 revisions. It drove me nuts. I hated the
project and my client because she made me feel like I was worth a dollar an hour.
Well, I came to realize that I was part of the problem. I thought I could impress my
client by showing her many choices in the schematic phase. I thought she would
“appreciate” my hard work. I was naïve and quite immature. I realized now that as
a designer, I am supposed to be the one doing the “editing.” I am the one who’s
supposed to make it simple.
Which leads me to #3.
3. Strategy before design. Get to know your clients.
Great design comes from good understanding of business goals and strategies.
Without that, you can show a hundred color palettes/design options and still fail to
please your client. Because those hundreds of options make your client feel
confused, and in return, they feel that you are confused. At that point, it’s better to
take a break. Perhaps, go back to the very initial meeting and look at your notes
and truly understand your client’s objectives.
I understand that certain factors cannot be avoided such as the politics of
management, clash of ideas, or the owner simply hates purple. But by building a
strong framework, you can go back to it and see why certain design elements work
and didn’t work. You will have some sort of metric to measure against.
So do your homework first. Don’t be too eager to hop onto the computer.
4. Not everyone can draw.
I admit. I am not an MBA holder. I don’t have any formal business education. I don’t
take lightly what my corporate clients and their teams do daily. When my clients
don’t understand my designs, instead of forcing them to understand design, I turn on
my analytical brain. I learn their lingo. And if I don’t know, I ask! (Just don’t
bullshit.) If they speak in numbers and graph charts, I show them numbers and
graph charts. If I don’t have compatible case studies from my own projects, I seek
outside resources, showcasing how Fortune 100 companies have been using design
as differentiation. If they want to see proof of how being green can save them
money in the long run, I show them Nike’s Considered Design.
When my clients need more than proven case studies, I take the extra step by
mocking designs up. We cannot be afraid to do the work. I have seen great design
companies competing for projects where they spent a great deal of resources to win
the accounts. Some win and most of them lose but don’t be afraid to do the work.
Your competitor is already out there trying to win their next project.
5. You have to really care.
How can we make our clients appreciate and care about design if we don’t care
about their business? If you want them to get you, you have to also get them. Most
of my clients have already used other designers in the past. Their biggest complaint
was that the creative assets the past designer created did not have long lasting