This document provides a summary of digital marketing strategies for small business owners. It discusses how consumer trends have shifted to more online research and digital interactions. As a result, businesses need to adopt inbound marketing strategies that focus on attracting and engaging customers online through content like blogs, FAQs, newsletters and social media rather than interruptive outbound tactics. The document also stresses the importance of optimizing websites to capture leads at different stages and of search engine optimization to help businesses get found online by customers searching locally and for their products/services.
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. You’ll learn: How email open- and click-through reports can help you know: o Which of your products/services are hot, which are not, and how to test for best results o Out of a field of everyone, who is interested in what topics – so you can focus your
precious time, efforts & energy o The calls to action/messaging that actually WORK o Best times, days and ways to get the response you want
How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads
Mind-blowing stats that prove marketers and salespeople have been getting it all wrong when it comes to acquiring new customers.
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. You’ll learn: How email open- and click-through reports can help you know: o Which of your products/services are hot, which are not, and how to test for best results o Out of a field of everyone, who is interested in what topics – so you can focus your
precious time, efforts & energy o The calls to action/messaging that actually WORK o Best times, days and ways to get the response you want
How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads
Mind-blowing stats that prove marketers and salespeople have been getting it all wrong when it comes to acquiring new customers.
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
Advertiser's Crash Course in Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn to leverage the power of influencers! We will cover an array of key areas: from types of influencers and payment models to their onboarding, activating, and measuring results. Q&A time at the end.
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
Securing Corporate Partners by Matt ScelzaMatt Scelza
How do nonprofits find and secure corporate partners? This presentation shows the best ways to design and execute a corporate partnership program. Key lesson: It's about your partner, not your organization.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce IndustriesChris Powell
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Advertiser's Crash Course in Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn to leverage the power of influencers! We will cover an array of key areas: from types of influencers and payment models to their onboarding, activating, and measuring results. Q&A time at the end.
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
Securing Corporate Partners by Matt ScelzaMatt Scelza
How do nonprofits find and secure corporate partners? This presentation shows the best ways to design and execute a corporate partnership program. Key lesson: It's about your partner, not your organization.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce IndustriesChris Powell
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
How to Earn Big Profit Online , Even If you have no products, NO Websites and NO Experience!
Recurring Income Secrets
“Fool Proof Strategies on How to Succeed in Internet Marketing
and Build Your Own Cash Pipeline!
Mr Ken Varga recently surveyed thousands of business owners to find out what was in their way of generating more revenue. Then he spent several days categorizing the information to make it useful to them and to business owners like you.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
You’ve already figured out that your small business needs a website to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your website up and running, you’ll need website promotion ideas so that people know about your website. After all, no one will visit your website if they don’t know it exists.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
Digital marketing secrets
1. Digital Marketing Secrets
Digital Marketing Secrets
All Local Business
All Local Business
Owners Must Know!
Owners Must Know!
By Jeremy Kean
BrickRoadMedia.com
Watch the video from here
3. Legal Notice
COPYRIGHT:
Copyright 2011, Brick Road Media. All rights reserved.
We are not affiliated with Google, Inc.
LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY:
This report is NOT legal or accounting advice. You need to do your own due-diligence
to determine if the content of this report is right for YOUR business. No earnings
claims are being made anywhere in this report or in the use of this report. The
publisher of this report is not liable for any damages or losses associated with the
content in this report.
In English: You are a business person. I am a business person – you need to be
responsible for your own marketing, actions and results online.
IMPORTANT: THIS IS A FREE REPORT AND MAY BE SHARED IN ITS ENTIRETY WITH
ANYONE YOU KNOW WHO MAY BENEFIT FROM ITS CONTENTS.
4. INTRODUCTION
INTRODUCTION
As a small business owner there's probably two things you want more than anything
else in today's economy.
More customers & more cash flow for your business!
However, you've probably come to realize, that's not as easy as it sounds today. I'm
sure this wasn't always the case.
Many businesses not long ago were booming during one of the biggest economic runs
this country had even known. You had as many leads and customers as you could
handle thanks to a thriving economy.
Your sales were skyrocketing, your employees were happy and you were on top of the
world, buying nice cars, investing in vacation homes in your favorite get-a-way
destinations, traveling the world with your spouse and family and enjoying the finer
things in life…as you should have.
Then it happened…
➢ The economy peaked…
➢ The stock market crashed…
➢ Banks were failing daily…
➢ The housing bubble burst…
➢ Real estate values plummeted…
➢ Unemployment rose faster than a rocket ship…
And just like that, money stopped circulating in abundance and we entered one of the
deepest recessions of this county's history.
5. It seemed as if it was overnight that their businesses came to a screeching halt. All of
the previous years' success and prosperity seemingly wiped out in days, weeks or
months.
All of a sudden business owners were issuing pink slips and watching the stack of bills
grow and grow while searching desperately for answers to questions like:
➢ Would this be a temporary recession as we've had in the past?
➢ Would the creditors understand that they weren't paying late on purpose and
grant some forgiveness for the time being?
➢ Would this government step in and provide any relief for small business as they
did the big banks?
By now, we all know the outcome. Businesses failed and many of our friends who were
also business owners went belly up and lost everything.
Unfortunately, we know too many in this category.
But For You There's Hope...
If you’re reading this report, you’ve made it through one of the worst crisis’ we’ve
ever faced or at least you're still trying to make it.
You're working diligently to either turnaround your business or you've started a new
business given that you’re an entrepreneur and have that "never say die" attitude
and you’re likely looking for ways to get more customers and more cash flow to take
you business to the next level and get back to the days of old.
This report aims to challenge your thinking in the way of marketing. We’d like you to
consider the details herein and really open your mind to the thoughts and suggestions
made. (Yes, we will provide suggestions in this very report).
You may be somewhat familiar with this information, perhaps even tried a few of the
strategies contained in this report. I’d simply ask that you put aside your previous
experience in the world with internet marketing (successful or not) and open your
mind to the concepts we’re about to walk you through.
Doing so could change the way you market your business forever and yield benefits far
beyond your imagination allowing you to build a marketing fence around your business
that no economic turbulence in the future can penetrate.
6. PART 1: Consumer Trends Have Changed! Has Your Marketing?
PART 1: Consumer Trends Have Changed! Has Your Marketing?
Today, over 72% of American adults use the internet to research products and services
online and there are an estimated 300 million searches done each and every day on
Google.
With approximately 1/3 of US consumers spending three or more hours online every
single day, what are you doing to make sure your customers find you online when they
search for products or services you offer?
"...the internet has turned what used to be a controlled, one‐way
message into a real‐time dialogue with millions." Danielle Sacks,
The Future of Advertising, Fast Company, November 17, 2010
We all know that one of a business owner’s top priorities every day is to get your
company’s message of your products and services in front of the target audience you
want to buy them.
In the past, companies used a variety of strategies and avenues we refer to as
"outbound marketing" such as cold calling, email blasts, print advertising in the
newspapers and magazines, phone book, door flyers, trade shows and television.
While we don’t suggest that these mediums of advertising don’t work at all, let me
ask you a few questions.
How effective are these forms of advertising on YOU as a consumer when you receive
them today?
If you’re like most consumers today...
➢ You open your mail over the garbage can.
➢ You have caller ID on your cell phone and don't answer unless you know
who it is.
➢ You probably don't have a home telephone at all and all your kids have
cell phones.
➢ You most likely don't have a newspaper subscription and probably don't
read it daily if you do.
7. ➢ You have TIVO or DVR and skip by the commercials and just get the
content of the show you're watching.
➢ You throw those door flyers in the trash without even noticing where
they came from(they’d otherwise litter your front porch).
➢ You haven't opened a phone book in recent months and it’s possible you
don’t even
Pulse Check: If you agreed with 3 or more of the above assumptions...whheeewww!
I am now thrilled because I am talking to the right business owner.
Personal Foul - Blocking on the Consumer!
We are all bombarded with endless advertisements and we are more skeptical than
ever of the advertiser themselves (at least I am).
These mediums are simply not as effective as they once were because of our ability to
block out these interruptions. Did you ever consider that when your prospective
customer receives your advertisement, no matter what it is, it’s an interruption?
Consumers no longer want to be bombarded with marketing messages. Consumers
today want to seek out the products and services they need WHEN they need them
and not before.
People shop today in a completely different way than just a few short years ago and
while many business owners will continue to struggle in this environment, this report
aims to be the start of helping you transform your marketing by using "inbound
marketing."
Inbound marketing is a marketing strategy that focuses on getting found by customers
and seeking their permission to put your message in front of them.
8. “Instead of one‐way interruption, web marketing is about
delivering useful content at just the precise moment that a buyer
needs it." -David Meerman Scott, Marketing Strategist, Author ofthe New Rules of
Marketing and PR
You see consumers are primarily using search engines to find what they want, not
what you want them to have.
Rather than looking at and making decisions about the solicitations they’ve received;
Consumers today search for what they want, ask their friends what they think about
the product or service, check online reviews for what others have experienced and
then buy.
Key Takeaways to Consider:
1. Examine your current marketing channels, are they outbound (interruption-
based) or inbound (permission-based)?
2. Are you as a business owner like most consumers who block out advertising?
The most powerful and most effective form of advertising has always been word of
mouth. The social revolution has taken word of mouth to a whole new level.
The social revolution is here and here in a big way. 9 out of 10 internet users visited a
social networking site in 2010 (Comscore, February 2011).
What seemed perhaps like a fad a short while ago that we decided not to become a
part of has now morphed into a viable communication medium for individuals,
9. businesses and brands to get their message in front of their customers when the
customers want to see it.
The old playbook is out and the new playbook is in.
Welcome to the stage - Inbound Marketing! –
Inbound marketing is a marketing strategy that focuses on getting found by
customers. This sense is related to relationship marketing and Seth Godin's idea of
permission marketing.
David Meerman Scott recommends that marketers "earn their way in" (via publishing
helpful information on a blog etc.) in contrast to outbound marketing where they
used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press
releases in the hope they get picked up by the trade press, or paying commissioned
sales people, respectively).
10. PART 2 – Inbound Marketing: The Secret to a Successful
PART 2 – Inbound Marketing: The Secret to a Successful
Website?
Website?
If your website is like most websites on the internet today, it got there because you as
a business owner heard about this thing called the internet and people started asking
you, "Do you have a website?"
After being asked a number of times, you realized you'd better get one done. So you
found a web designer, handed them a business card, brochure or flyer that you might
hand out at a networking event or convention.
They then took that information and created you a website and you were instantly
online. You were then happy to order new business cards with your "www.xyx.com"
and optimistic that new customers were going to find your site and do business with
you online. While there's a little more information on your website than on your
business card or brochure but essentially most website today are not well equipped to
do it's job of getting your business found and generating new leads and customers for
your business.
Most websites are designed more like billboards than marketing tools. The problem
here is that if your customers find you, they click a button or two and leave it does
you no good. If they were looking for you specifically, then that’s great, they may be
in to your store or office to see you and buy from you. We can agree that those
customers were already sold on your product or service and were on their way in to
see you.
That’s not the customer we’re trying to help you capture – You already have them.
Studies show that most consumers on the internet are not yet in the "buy now" mode
and many business owners are missing huge opportunities to capture these customers
who have not yet entered the “buy now” mode.
11. One of the most cost effective employees on your payroll...
Now, I know you might be thinking I'm crazy for saying this but I believe your website
is one of your most effective employees on your payroll.
Consider this…
Your website has a job to do and if set up properly as a living breathing, marketing
engine, it can yield unimaginable results and provide you leverage beyond your
wildest expectations.
What I’m not saying here is that your color scheme is wrong or the menu bar is wrong
or that your graphics should be changed.
We’re saying that you need to begin seeing your website as a marketing tool that
works.
What are the benefits of a properly designed website?
➢ It doesn’t need a break
➢ It never takes a day off (or rarely in the event the server is down)
➢ It doesn’t talk back
➢ It doesn’t need benefits
➢ It represents your brand 24 hrs per day, 7 days per week
➢ It can capture leads
➢ It can provide value to your customers
➢ It can make you money
The problem we see with most websites is that they are not functional to other
visitors who are NOT READY to "Buy Your Stuff."
People who visit your site will fall in one of three stages:
1. Info Seekers
2. Comparison Shoppers
3. Buyers
12. Image not scaled for percentages
Depending on the type of product or service you offer, the time frame or sales cycle
for your customer will vary but rest assured they WILL fall into one of these stages.
The largest majority of the people visiting your site will be in either the "info seeking
stage" or "comparison stage".
They've made a decision to seek out information about the product or service that you
offer but they are not ready to buy just yet. This is an enormous opportunity for small
business owners to capitalize on.
Example: If you sell real estate or you are offering mortgage financing, typically
prospective homebuyers will begin looking at the steps of buying a home or getting
mortgage financing 6-12 months prior to buying.
If you are only prepared to sell them real estate or take their mortgage application,
they will move on.
13. Are You Guilty of “Iceberg Marketing?"
We've all heard that only approximately 15% of an iceberg sits above the water visible
to the eye and that about 85% is beneath the surface of the water.
Well iceberg marketing is marketing efforts that only focus on the 15% of customers
who've raised their hand and identified themselves as buyers of your goods and
services while ignoring the other 85% of consumes who are preparing to buy products
or services you sell.
On the internet, it can be more like 10% of your customers above the surface and 90%
beneath. Consumers online are not as trusting as they are offline. With all of the
online scams, who could blame them?
One thing is for sure if your business is going to succeed in capturing customers online
and that is, you must re-think your lead capturing strategy.
Businesses survived and even thrived when the economy was good
because there were an abundance of buyers.
This simply doesn't work today because there are fewer buyers and competition is
stronger than ever.
If your website is only buy now oriented and doesn't offer your prospective customer
an opportunity to see your company as a resource that will help move them from an
information gatherer to shopper to buyer, you will miss the business because another
site will.
14. So what can you do?
Here are 4 Sure Fire Ways to Bring Your Website Alive and Capture
More Customers!
1. Start a blog - a blog is great way to keep your website alive. Publishing new
content to your blog does not have to be difficult or time consuming. It gives
your future customers a way to stay connected with your company and learn
how you can help them reach their goals.
2. Frequently Asked Questions - Every business has at least 20 questions that
they are asked on a frequent basis by their customers. Preparing a list of these
questions along with helpful answers and placing them on your site will elevate
you over your competitors who just want visitors to call to get their questions
answered and end up in a sales pitch.
3. Start a monthly e-newsletter - A great way to announce new developments
with your company, special products, sales or promotions or a new products
offering you have.
4. Social Media Accounts - A wonderful way to connect with you customers. 1 in
8 minutes online is spent on Facebook. Do you have a Facebook fan page?
What about a Twitter account. Don't use social media just to push your message
out to your customers, be there to engage with your customers, build
relationships and provide them with value.
15. PART 3: Are you Getting Found When Your Customers Are
PART 3: Are you Getting Found When Your Customers Are
Searching Online?
Searching Online?
So we've talked about the way you need to think about your website, now we need to
talk about whether your customers can FIND you online.
Search engines are the main resource used by your customers who are looking for
products, services and businesses. They now represent a larger share of consumer’s
eyeballs than the Yellow Pages.
Search engine marketing, often referred to as Search Engine Optimization (SEO) can
potentially save businesses thousands of dollars over traditional advertising and help
your business get found online.
3 major areas of Search Engine Optimization:
On Page SEO is the foundational aspect of a SEO strategy referring to what you can
do on the pages of your website.
Search engines rank websites according to their authority and relevance to the search
terms as well as their authority on the web. On-page optimization creates this
relevance.
On-page optimization is basically about two things:
➢ Picking the right keywords around your business niche to be used on each page
of your site.
➢ Being clear to the search engines that your page is related to those keywords.
Off Page SEO is the process of building links from other sites pointing back to your
company's website. While on page SEO works on the relevance of your site. Off page
SEO works on your site's authority and is considered to offer more benefits between
the two. Doing this part wrong could cost you all of your rankings in the search
engines.
Local SEO focuses on making sure customers who you want to find your business,
product or services in your local area find you. It does you no good if you're an
accountant in Phoenix, AZ to be found by someone looking for accounting services in
16. Dallas, TX. This is one of the largest opportunities for local small businesses.
It's estimated that up to 30% of searches done online have a "local intent."
Additionally, 80% of offline purchases are preceded by an online search. Implementing
geo-targeted page optimization can help you get found by the customers who matter
most in you business. Map search, or local search, is a growing trend online and the
major search engines do a good job of displaying local businesses.
Local Search Results
There are many other factors to consider in building a well optimized campaign for
your website so your company gets found. Your website is likely sitting on huge
opportunities to get found by more people online.
Search engine optimization is an effective way of getting more people to find your
website and improves the chances that your website will do its job of generating
income for your business.
17. PART 4 - How is your company using Social Media to market
PART 4 - How is your company using Social Media to market
your business?
your business?
Welcome to the world of Social Media. Once thought of as a fad is now main stream
and companies big and small are reaping the benefits.
Your current and potential customers are spending an ever growing amount of time on
social networking sites like Facebook, Twitter, LinkedIn and now Google + just to
name a few.
➢ They are discussing your industry, your company, your brand and their
expectations.
➢ They are looking for recommendations to products and services.
➢ They are listening to opinions that will direct their next purchase.
"People share, read, and generally engage more with any type of
content when it's surfaced through friends and people they know
and trust."- Malorie Lucich, Facebook Spokesperson.
Some stats compiled by our friends at HubSpot.com
Twitter's active user base generating over 90 million tweets per day
(RJMetrics, January2010)
More than half of all internet users read blogs at least monthly (EMarketer,
August 2010)
The number of marketers who say that Facebook is "critical" or "important" to
their business has increased 83% in just two years. (Hubspot, 2011)
51% of Facebook fans are more likely to buy the brands they fan. (Chadwick
Martin Bailey & I moderate - Research Technologies, February 2010)
79% of Twitter followers are more likely to recommend the brands they follow.
18. Top 5 Social Media Marketing Mistakes To Avoid
1. Failing to Accurately Monitor - Companies that do not first "listen" to their
audience and observe how their customers and fans talk about their brand risk
jumping into a cyclone of unanticipated activity. We know you have a business
to run so monitoring need not take all day.
"The biggest mistake we see companies make when they first hit
Twitter is to think about it as a channel to push out information." Tim
O'Reilly & Sarah Milstein, Co‐Authors of The Twitter Book.
2. Having Unrealistic Expectations - Social media marketing must be considered
a marathon, not a sprint. It takes a substantial amount of time to build
credibility with your potential customers and with search engines too, but with
the right plan it can and will happen, your customers are already there.
"Marketers need to build digital relationships and reputation before
closing the sale." Chris Brogan, Founder, New Marketing Labs
3. Monkey See, Monkey Do - Don’t do anything solely because it’s trendy or you
see your competitors doing it. Make sure to get proper advice and map out your
strategy that's unique to your company and brand. Then monitor and adjust
that plan and social media continues to evolve.
4.
"Either write something worth reading about or do something worth
writing about." Benjamin Franklin
5. Not Focusing on Your Niche - The more focused your message, the more it
will influence your target audience. You can't be all things to all people
otherwise, you'll be frustrated and quit. It's also not mandatory that you are on
ALL social networks. Find out where your customer is spending time and be
there.
19. "Clarity trumps persuasion." Dr. Flint McGlaughlin, Director, MecLabs
6. Not Engaging Your Community - This is the cardinal sin in social media. It's
social media so your company must be social. Cultivate relationships with your
community and audience. Make it easy for your fans to connect with you and
learn about what you offer. Ask questions, provide surveys, share relevant
content that engages them and holds their attention.
"Effective engagement is inspired by the empathy that develops simply
by being human." Brian Solis, Principal, Altimeter Group
20. Conclusion
Conclusion
The internet has definitely changed the game in business and we hope by now, you
fully understand that consumer trends have changed and with that change comes an
enormous opportunity to exploit new ways for you to get more customers and
generate more revenue.
After all, that's what this is about, right?
We also discussed that having a great website isn't so great if no one can find it. We
explored through the idea that once your site is found and since it's able to do it's
"job" 24/7 unlike any other employee you have, we must find ways to improve your
customer's experience when they arrive so they engage with you more as they are in
the "shopping" and "comparison" stage prior to buying.
Bringing your site alive and adding elements to your site that will make visitors want
to engage with your company is an important key in developing trust long term and in
advance of their decision to buy.
Lastly, we covered some key strategies to expand your company's reach using social
media. I think we proved that your customer is already spending time there and while
social media is not the place to just sell, sell, sell, it's a wonderful place to increase
awareness of your brand, find out what your customers are looking for and position
your company in front of their eyes.
There are huge opportunities in this space.
Follow these guidelines and you will soon have a great website that generates traffic,
leads and sales. But don't stop there. The internet is only a teenager and your website
should never truly stop growing. Keep learning and adapting to these exciting times
and you will be rewarded.
Thanks for reading.
21. About the Author: Jeremy Kean is a Digital Marketing Strategist with Brick Road
Media, a fast growing small business online marketing company based in Richmond,
IN. He has been a thought leader, entrepreneur and marketing professional for the
last 15 years.
Connect with Jeremy on: