Three factors that can devalue a business being sold are:
1. Non-confidentiality - openly disclosing a business is for sale can cause suppliers and customers to lose confidence and take their business elsewhere. Confidentiality is vital for a successful sale.
2. Changing the way you run the business - continuing normal operations shows buyers the true value of the business. Cutting back could cause the sale to fall through.
3. Taking out too much undeclared cash - this falsely lowers reported profits and turnover, significantly decreasing the assessed value of the business in the sale. Maintaining accurate financial records is important.