The document provides information on the Miami-Dade office market and commercial real estate transactions. It includes: 1) Notes from Elizabeth Santos, a CBRE office specialist, on her experience and clients. 2) A section on marketing tips for business success, including tips like branding as an expert, developing a marketing calendar, and following up regularly. 3) A personal note from Elizabeth on her anniversary trip to Washington DC. 4) Details on recent commercial real estate transactions and tenants in the Miami area. Elizabeth encourages contacting her about opportunities in the improving commercial real estate market.

1. News on the state of the Miami-Dade Office Market...
NOTES
Office
Elizabeth Santos
Senior Associate
Brokerage Services | Office Properties
T 305 779 3133
F 305 381 6462
elizabeth.santos@cbre.com
from Elizabeth Santos

2. Elizabeth Santos | Office Specialist | 305.779.3133 | elizabeth.santos@cbre.com
November 2010
CB RICHARD ELLIS :: MIAMI-DADE
©2010 CB Richard Ellis, Inc. The information above has been obtained from sources believed reliable. While we do not doubt its accuracy, we have not verified it
and make no guarantee, warranty or representation about it. It is your responsibility to independently confirm its accuracy and completeness.
Elizabeth Santos has over 18 years of experience in office leasing with over $150 million of
lease transactions during that time. Her primary focus is tenant representation. Elizabeth
is currently on the Leadership Council for Take Stock in Children and a member of both the
Doral Business Council and The Commonwealth Institute. She is the 2009 Rising Star for
CBRE’s Miami Office and Top 25 for CBRE Florida.
VIEWPOINTS
SEVEN MAGIC MARKETING TIPS FOR BUSINESS SUCCESS
This month for our feature article we are
taking a break from commercial real estate
and Miami office space to discuss market-
ing. Unless you majored in Marketing or
Advertising, most of us never learned how
to market our products and/or services.
Through my business coach, I have learned
that these seven tips are key to success-
ful business development. Although these
seven tips seem simple and obvious, the
key to these tips is implementation. Are you
implementing these seven tips on a consis-
tent basis?
MARKETING TIP #1 –
Brand Your Self as an Expert
Everyone prefers dealing with an expert. List
10 ways you can be known as an expert
in your niche and then start checking each
one off as you accomplish it. Before you
know it, you will be the expert. One of the
best ways to be seen as an expert is to be
published. Write articles, write newsletters,
write a book, write a special report, write a
press release, write a blog post - just write
and write regularly. Remember consistent
implementation is key.
MARKETING TIP #2 – Don’t be
Afraid to Think Outside the Box
Brainstorm ideas with yourself and/or oth-
ers. Most business professionals think alike
and every action step is same. I’ve noticed
that even though my peers want to try some-
thing different, when push comes to shove,
no one ever will or they do it once or twice
and then give up. Remember, if you want to
get a different result, you have to take differ-
ent actions steps. This requires thinking out-
side the box. Be willing to take risks. “Most
people give up just when they’re about to
achieve success. They quit on the one yard
line. They give up at the last minute of the
game one foot from a winning touchdown.”
Ross Perot
MARKETING TIP #3 –
Develop a Marketing Calendar
Each November map out the next calen-
dar year by putting in all of the market-
ing steps and strategies you’re planning
on, the date(s) they will be taken, and the
desired results. This can be written on a
calendar, entered in a spreadsheet or any
other method you choose. The point is,
plan ahead and follow through! Make sure
you share this calendar with your marketing
team, administrative assistant and others
who will be integral to implementing this
marketing plan. I use a spreadsheet which
has the months down the left column and
then each marketing item along the top row.
As I complete each step, I note it on this
schedule.
MARKETING TIP #4 –
Get Help Implementing the Plan
You cannot possibly do everything yourself.
If you have help with implementing your
marketing calendar (the things you do to
market your business), you will get more
done and more efficiently. Often times, hav-
ing help implementing a marketing plan is a
major key that determines your success with
marketing!
MARKETING TIP #5 -
Follow-Up Regularly
This is a fact: 90% of business professionals
have poor follow-up. A lack of consistent
contact causes valuable relationships to
suffer, or even dwindle to the point where
somebody else is able to snatch the busi-
ness. Create a three-tiered list of your
professional network. The top-tier should
get contacted once a month. If it’s a new
relationship, you should reach out to them
via phone, email and through your market-
ing plan. The second tier consists of casual
acquaintances and people you know really
well. They get a quarterly calls and/or
emails. The third tier is people you don’t
know well and have somehow entered your
network. The third tier as well as everyone
else should be on your mass marketing list
for your newsletter, press releases, etc.
MARKETING TIP #6 - Don’t
Confuse Marketing With Sales
Before you can sell your service or product,
you must have a prospect. Before you have
a prospect, you must have a lead. Trying
to jump from stranger to client or customer
isn’t a fruitful strategy. Instead, implement a
lead generating system. Focus your efforts
entirely on generating qualified leads and
keep your pipeline full!
MARKETING TIP #7 - Don’t Give Up
Marketing
Give your marketing campaign a chance
to work. Remember it takes five to nine
times receiving a message before it kicks in.
You must continue to stay in contact. If you
don’t, your competitor will! Be patient and
commit to this new program for a minimum
of a year, but preferably 18 months to two
years.
Just remember that consistency and follow
up are key to implementing a new market-
ing strategy. So, how many of these tips are
currently in your arsenal today? November
is a great time to begin working on your
2011 business plan, so now is the time to
put these steps in motion.

3. Elizabeth Santos | Office Specialist | 305.779.3133 | elizabeth.santos@cbre.com
November 2010
CB RICHARD ELLIS :: MIAMI-DADE
Personal Note
To celebrate my 23rd wedding anniversary, my husband took me and our son to Washington,
DC for the Rally to Restore Sanity hosted by Jon Stewart of The Daily Show. We had a blast.
The rally was packed not only with hundreds of thousands of people, but also with all kinds of
hilarious signs. We spent Halloween in Georgetown which had outstanding people-watching
and we hit some great museums. The weather was fabulous with clear blue skies and nippy
temperatures. Fall was in full swing with the trees at the peak of their fall colors. It was a
great trip from start to finish.
Commercial Real Estate Note:
TENANT BUILDING MARKET SF TYPE
Mastec Douglas Entrance Coral Gables 50,000 Renewal
Alma DDB SBS Tower Coconut Grove 16,000 New
Regus Executive Suites One Park Square Miami Airport 15,000 New
Marsh Wachovia Financial
Center
Downtown 15,000 Renewal
For those of you who are wondering if commercial real estate has hit bottom – I will tell you in no uncertain terms – YES! Now is
the time to react. For those of you who have been straddling the fence – it’s time to jump to the other side, raise your hand and
let us know you’re ready to go! Give me a call at 305.779.3133 or email me at elizabeth.santos@cbre.com. I look forward to
talking with you – this is an exciting time for commercial real estate – I’m glad you won’t be missing the boat.
Notable Transactions for Fourth Quarter 2010