The document discusses the challenges faced by sales teams in managing contacts and emphasizes the benefits of marketing automation in enhancing sales efficiency and reducing marketing costs. It highlights that automation can improve lead nurturing and targeting, ultimately yielding higher profit margins and shorter sales cycles. The document encourages organizations to assess their readiness for implementing an automated marketing strategy.

1. RESULTS NOW
MARKETING AUTOMATION STRATEGY & SOFTWARE
TOUCHING MORE PROSPECTS, MORETIMES,
DELIVERING MEASURABLE RESULTS

2. THE SALES
CHALLENGE
■ TYPICALLYTAKES 7-20+TOUCHESTO
CLOSEA DEAL.
■ SALES STAFF IS OVERLOADEDWITH
TRYINGTO MANAGE CONTACTS AND
CAN’T BETHE MOST EFFECTIVE.
■ SALES STAFFTENDSTO FOCUS MOREON
THE “HOT” PROSPECTWHILE INGNORING
WARM LEADS, RESULTING IN A HOLLOW
PIPE-LINE.
■ LARGE MARKETINGCOSTS EAT INTOTHE
PROFIT MARGINS.
■ SMALL MARKETING BUDGETS DON’T
ALLOW FOR A PROPER EFFORTTO
PRODUCE RESULTS.
BUTTHERE’S GOOD NEWS >>

3. YOU MAY
QUALIFY FOR
MARKETING
AUTOMATION. >>

4. ISYOUR SALES STAFF ABLETOTOUCH
THOUSANDS OF PROSPECTS MULTIPLETIMES
IN ANY GIVEN MONTH, WHILE KEEPINGTRACK
OFTHEIR ENGAGEMENT?

5. AREYOU ABLETO SEND PROSPECTS
VALUABLE INFORMATION IN A
TIMELY MANNER?

6. AREYOUR MARGINS
DECREASING BECAUSE OF
COSTLY MARKETING
INITIATIVES?

7. CANYOU EASILY
MEASURE
REVENUE
CONTRIBUTION
FROM OTHER
MARKETING
EFFORTS?

8. OTHER MAJOR QUALIFICATIONS
LOOKINGTO REDUCE OPERATING COSTS?
IMPROVE ACCOUNTABILITY OF SALES & MARKETING STAFF.
GENERATE MORE REVENUEWITH SHORTER SALES CYCLE.

9. B2B IS
REALIZING
THE NEED
FOR
MARKETING
AUTOMATION

10. BENEFITS OF MARKETINGAUTOMATION
Taking repetitive tasks out of the hands of sales, allowing more time to focus on closing.
Better targeting of prospects and customers.
Smarter email marketing.
Reduces human error.
Lower operating cost which yields higher profit margins.

11. “Organizations that excel at lead nurturing produce 55%
more "sale-ready" leads at 33% less cost.”
– Marketing Sherpa report 2016
ISYOUR ORGANIZATION READY FOR A
STRONG STRATEGY BACKED BY
AUTOMATION POWER?
CALL OR EMAILTO DISCUSSYOUR
CHALLENGES:
SSEVERINO@GMAIL.COM
832.571.9365