Kanaidi, SE., M.Si., cSAP (sebagai Pemateri) HP. 0812 2353 284 – 0878 2298 4716 Telp/Fax : 022-4267749 e-mail : kanaidi@yahoo.com atau kanaidi963@gmail.com

1. Kanaidi, SE., M.Si., cSAP (sebagai Pemateri) Photo Bersama para Peserta
“Pelatihan Professional Development and Leadership for Secretaries”
bagi karyawan PetroChina Int’l Companies- Jakarta
di Hotel SENSA-Bandung, 21 – 23 Oktober 2015
http://www.slideshare.net/KenKanaidi/pelatihan-professional-
development-and-leadership-for-secretaries-bagi-karyawan-petrochina-
intl-companies-jakarta-di-hotel-sensa-bandung-21-23-oktober-2015

2. By : Kanaidi, SE., M.Si
kanaidi963@gmail.com
“The Key Skills and Roles of Effective
Leadership and Management”
Professional Development and
Leadership for Secretaries
Training
By : Kanaidi, SE., M.Si , cSAP
kanaidi963@gmail.com ...08122353284

3. • The secretary is NOT ONLY demanded to be able to
manage the schedule of his superior’s activities,
• BUT also to be competent in planning, organizing,
managing resources, prioritizing problems and
monitoring the time and activities
Business Management Skill
for Professional Secretary

4. • Among the most important business management
skills you can possess is ‘rare sense’ – in other words,
the ability to think straight and develop the fact-
based insight which produces business
breakthroughs.
• Another attribute which all business managers
should strive to develop and deploy are ‘efficient’
and ‘effective’ business skills.
What is the important skill?

5. • Use a rigorous and disciplined process for setting an
agenda that concentrates on the important, rather
than the urgent.
• Also make sure you structure the meetings to
produce real decisions, and concentrate on your
business management strategy.
How can you improve your
business management ?

6. Sekretaris Harus Mampu
• Membagi waktu kerja dengan keluarga
• Menjadi ujung tombak dalam perusahaan /
organisasi
• Menentukan arah dan tujuan perusahaan /
organisasi
• Pandai menyimpan rahasia
• Siap full kontek dan ready to fight in every
movement
• Dan lain-lain
6

7. LEADERSHIP (KEPEMIMPINAN)
By : Kanaidi, SE., M.Si , cSAP
kanaidi@yahoo.com ..08122353284

8. Apa itu LEADERSHIP ?
• Leadership (Kepemimpinan) adalah seni atau proses
mempengaruhi orang-orang, sehingga mereka akan
berusaha mencapai tujuan kelompok dengan
kemampuan dan antusias.
• Kepemimpinan adalah proses mengarahkan dan
mempengaruhi kegiatan yang berhubungan dengan
tugas dari anggota kelompok.
• Kepemimpinan adalah proses mengarahkan orang
dan mempengaruhi aktivitas-aktivitas yang
berhubungan dengan tugas dari anggota-anggota
kelompok.

9. Memimpin orang atau mengarahkan
orang atau mengatur orang dapat
dikatakan “gampang-gampang susah”
(bawahan sering mempunyai pendapat,
pengalaman, kematangan jiwa, kemauan,
dan kemampuan yang berbeda bahkan di
atas pemimpin)

10. What is Leadership?
Leading people
Influencing people
Commanding people
Guiding people

11. Memimpin vs Mengelola
Pemimpin (Leader) Manager
 Melakukan Inovasi
 Mengembangkan
 Memberikan Inspirasi
 Memiliki pandangan jangka
panjang
 Menanyakan apa dan
mengapa
 Memunculkan
 Menantang status quo
 Melakukan Sesuatu yang
benar
 Mengurus
 Mempertahankan
 Mengendalikan
 Memiliki pandangan jangka
pendek
 Menanyakan bagaimana dan
kapan
 Mengawali
 Menerima status quo
 Melakukan sesuatu dengan
benar

12. By : Kanaidi, SE., M.Si , cSAP
kanaidi@yahoo.com ..08122353284

14. By : Kanaidi, SE., M.Si , cSAP
kanaidi@yahoo.com ..08122353284

16. BUILDING CONFIDENCE
1. Take action: JUST DO IT! – just get it done
- Be present
- Lighten Up
- Find your purpose.
2. Face your fear
- Find the value.
- Get curious
- False Expectations Appearing Real
3. Prepare
4. Understand in what order things happen.
FEAR usually comes first and then the
decision that helps build COURAGE.

17. 5. Realize that failure or being wrong won’t
kill you.
- You will learn.
- You gain valuable experiences.
- You become stronger
- Your chances of success increases
6. Get to know who you are and what you
want out of life.
Go confidently towards the direction of
your dreams. – (Henry David Thoreau)
BUILDING CONFIDENCE

18. Training
Professional
DEVELOPMENT and
LEADERSHIP for
Secretaries
Effectively Apply Positive and
Corrective Feedback
By : Kanaidi, SE., M.Si , cSAP
kanaidi@yahoo.com ..08122353284

22. Business Strategy –
Strategic Direction
By : Kanaidi, SE., M.Si , cSAP
kanaidi@yahoo.com ..08122353284

23. 23
Business Strategy –
Strategic Direction
“Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relentlessly drive it to completion.”
(Jack Welch)
The ability to anticipate and envision
the future, maintain flexibility, think
strategically, and initiate changes that
will create a competitive advantage for
the organization in the future
Strategic
Leadership

24. Strategic Direction
• Must be clear and firm – yet
open to change
• Statements of vision, values, mission:
– Make paradigms public, therefore open to question
and transformation
• Business definition (Harrison 2003: 124)
– Explains how the organisation wants to make its vision
work
– Whose needs are being served?
– What is to be produced, or what services delivered -
and how?

25. Strategic Decisions
• Will commit a substantial share of the organisation’s
resources in the medium or long term
• Can affect the firm’s overall scale and scope
– How big relative to competitors?
– How heavily focused on specific industries?
– How much control of the industry supply chain?
• Can change the pattern of relationships with key
stakeholders

26. Corporate CULTURE
Bandung, 21 – 23 Oktober 2009 By : Kanaidi, SE., M.Si
kanaidi@yahoo.com

27. Apa makna THE ICEBERG
on the Corporate CULTURE ?

28. 10% = DI ATAS AIR
adalah
Kemampuan/Perbuatan
(yg dpt TERLIHAT)
90 % = DI BAWAH AIR
adalah
Karakter/Keberadaan
(yg tdk TAMPAK/ tdk
dpt TERLIHAT)
Makna
Corporate CULTURE

29. Learning About
Organizational
Culture
Rituals
Material
Symbols
Language
Stories

30. Do Organizations
Have Uniform Cultures?
Core
Values
Subcultures
Dominant
Culture

31. Improve Performance and
Achieve Business Objectives
By : Kanaidi, SE., M.Si , cSAP
kanaidi@yahoo.com ..08122353284

33. • Empowerment - giving employees authority and
responsibility to make decisions about their work without
traditional managerial approval and control
• Sharing Information and Decision-Making Authority
• Keeping them informed about company’s financial
performance
• Giving them broad authority to make workplace decisions

34. • Group of employees who are committed to a common
purpose, approach, and set of performance goals.
• Mutually responsible and accountable for accomplishing
objectives.
• Ability to work on teams often emphasized during the hiring
process.
• Work teams are groups of people with complementary skills
who are committed to a common purpose.
• Two-thirds of U.S. firms currently use work teams.

35. • Managers spend 80 percent of their
time in direct communication with
others.
• Company recruiters rate effective communication
as the most important skill they’re looking for in
hiring new college graduates.

36. Kepemimpinan Stratejik: Menyikapi
Perubahan
Aktivitas
untuk
menyiapkan
komitmen
untuk
perubahan
Memperjelas/merumuskan
strategic intent
Mengembangkan organisasi
Membentuk kultur
organisasi

37. Segitiga Laba
(Profit Triangel)
Competitive advantage
Profit

38. Market & Customer

39. BARANG vs JASA
BARANG
(Physical Object)
- Berwujud (Tangible)
- Dapat disimpan (perishable)
- Proses mesin
- Produksi sebelum dikonsumsi
- Kontak dgn konsumen
rendah
- Kualitas obyektif
JASA
(Service)
- Tidak berwujud (Intangible)
- Tidak dapat disimpan
- Proses manusia
- Produksi & konsumsi
bersamaan
- Kontak dgn konsumen tinggi
- Kualitas subyektif
MANAJEMEN PRODUKSI MANAJEMEN OPERASI
39
Perbedaan

40. The Selling and Marketing Concepts Contrasted
(Kotler, 1997)
Ends
Selling and
Promoting
ProductsFactory
Profit through Sales
volume
Integreted
marketing
Customer
needs
Target
market
Profit through
Customer
Satisfaction
Means
(Sarana)
FocusStarting
point
(a) Selling Concepts
(b) Marketing Concepts
Empat Pilar sandaran Konsep Pemasaran :
(1). Pasar Sasaran, (3). Pemasaran Terintegrasi,
(2). Kebutuhan Pelanggan, (4). Profitabilitas.

41. Top
Mgnt
Middle
Management
Front-liner
Customers
Top
Mgnt
Middle
Management
Front-liner
Customers
(b) Modern Customer-oriented Organization
Chart
(a) Traditional Organization Chart
Bagan organisasi Modern Berorientasi Pelanggan

42. Penentu Nilai yang diterima Pelanggan
Product Value
Services Value
Personnel Value
Image Value
Monetary Cost
Time Cost
Energy Cost
Psychic Cost
Total
customer
value
Total
customer
cost
Customer
delivered
value
Sumber : Kotler, 2000

43. Konsep Kepuasan Pelanggan
Satisfaction
Concept
E <
P
Satisfaction
DissatisfactionD
= 100%
Very Satisfaction/Delight> 100%
< 100%
E =Expection (Harapan)
P =Performance (Kinerja/Kenyataan)
E =
P
E >
P
will be LOYALTY Customer
Very Satisfaction/Delight
Satisfaction
x
will be LOYAL, with exceptioD

44. Konsep Customer Loyalty
(Loyalitas Pelanggan)
Inactive or
ex-customers
Proses Pengembangan Pelanggan (The
Customer Development Process)
Suspects
Disqualified
Prospects
Repeat
Customers
Clients Advocates Partners
First Time
Customers
Prospects

45. Konsep Customer Loyalty
(Loyalitas Pelanggan)
Ciri-ciri Pelanggan yang LOYAL :
• Rutin Menggunakan Produk X
• Selain Produk X juga menggunakan Xa
• Berani Merekomendasikan kpda orang lain
• Mampu Menolak Tawaran Pesaing
(Griffin)

46. Quality Awareness berfokus Pelanggan
JANGAN MENGECEWAKAN PELANGGAN
LETAKKAN DIRI KITA PADA POSISI PELANGGAN
Rencana
Riset
Desain
Produk
Pengen-
dalian
Memelihara
Pasar
1. Identifikasi kualitas yang diinginkan
PELANGGAN (PASAR)
2. Bangun kualitas yang diinginkan
PELANGGAN (PASAR) ke dlm produk
5. Jika produk jelek terlanjur
terjual, sgra CEPAT TANGGAP
4. Pertahankan kualitas produk stlh penjualan
3. Jangan meloloskan produk jelek ke
Pasar / ke dlm tahap Proses Berikutnya

47. Contact Us :
Kanaidi, SE., M.Si (Trainer & Dosen, Penulis,
Peneliti, dan PeBisnis)
e-mail : kanaidi@yahoo.com atau
kanaidi963@gmail.com
Telp : 022-4267749
Fax : 022-4267749 HP. 0812 2353 284
Pin BBm : 27CBC148 087822984716
Facebook : Kanaidi Ken & Kanaidi Ken Part II
www.ken-kanaidi.blogspot.com
www.ken-sukses.blogspot.com
www.pemimpin.unggul.com
www.google.com “Pemateri Training”
www.formulabisnis.com/?id=ken_kanaidi
Ω Problem StatementΩ Mapping Ω Strategic Direction ►►► Conclusion