6. Name of the owner: Rameshwar
Choudhary
Established: 2013
Name of the store : Brij mobiles and
computer mart
Address: Shop No.GF-5 ,Praveen
Plaza,Jagat farms
Website:
www.brijmobilesandcomputermart.net
Mobile No:9212087916
Products: Mobiles phones and laptop
Brands : I phones, Samsung Sony ,HTC,
Nokia ,Vivo,Oppo
8. Competitive edge
Customer service
E-commerce
Commercial advertisements
Pamphlets and brochures
Gifts and discounts
9. Direct interaction
Ask for customer opinions
Don’t overlook current customers in
marketing
Keep lines of communication with customers
open
Personal grievance redressal
11. 25-30 cell phones sold out daily.
Suppose 5 of them costs 10000 it will be equal
to 50000
and if he sells 5 of other at 15000 that will be
equql to 75000,
if he sells 5 of others at 20000 it will equal to 1
lakh
and 5 of them are of 50000 will be equal to
250000
so that per Monthly turn over will be 475000.
Profits on the part of the owner is 3% to 4%.
It varies according to the demand in the market.
12. Pushing up demand is to provide complementary
services.
Strategies have to established in order to avoid a gap
between supply and demand .
Strategies for pushing up the supply consist in using
part-time employee , increasing customer
participation , cross training employee and
scheduling work shift .
Best way to manage demand & supply is to forecast
demand and then supply the product accordingly .
His employees pursue the customers in such a way
that they get ready to buy another brand
13. Add new products and services
Sell more products and services to your existing
customers
Expand into new territories
Target new customer markets
Tap into new sales and delivery channels
14. Maintain feedback register and feedback form
SMS services
Empower agents with information and training:
Focus on revenue and retention more than on
reducing costs
Anticipate customer needs and offer to fulfill them
In order to ensure customer relationship
management, ready to negotiate with price offering
rather than let the customer go.
15. Our strategies to increase the sales in upcoming 1
year is, we will offering small gifts like key rings ,coffee
mugs, t-shirts of our logo .
Offering lucky draws at the end of the month .
Empower sales force with tools for clienting .
Empower marketing by using pamphlets , hoardings ,
commercial advertisement .
Improve the Customer Experience
Online marketing
16. Honesty & discipline : The first rule he taught us
about business was honesty towards your work .
Discipline way he taught us that give 100% on your
business and don’t cheat on your customer .
Time management : To give which deal at what time
should be given by him, and how to manage time .
Treat each and every customer with good humour
and in a positive way . “You reap what you sow”