SlideShare a Scribd company logo
Samuel
Amoo CPA
Increasing Revenue
Benefits of Retargeting
 “CPA  Houston” is too broad. People
 searching this term are looking for
 information, job opportunities, or
 definitions.

 Targetingfor “buying” keywords means
 you are getting people ready to buy your
 services.
Small Business Accounting
 People
       who are actively seeking an
 accountant to help their small businesses
Creating a Lead Capture
 Create
       a web ad that will attract new
 customers

 Clearaction so your potential clients
 don’t get confused

 Strongheadlines that make you an
 authority.
Track Everything
 We track who comes to your ad, who
 signs up, and who calls.

 That way you can see who comes to your
 site and who is a potential client.
The Goal
 To
   increase your revenue by targeting
 people who are ready to buy

 Grabtheir attention a make more
 potential clients call/email you.

 Trackeverything so we can see how well
 your ads/keywords are doing.
The First 60 Days
 Days1-15: We track and set up Google
 analytics on your ad pages and website.

 Days 16-30: Launch your New Ad page
 with the new targeted keywords.

 Days 30-60: View the data and test new
  ad pages and headline to Maximize your
  leads.
 Check-ins every Thursday at 6pm via
  email.

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Samcpa

  • 2. Benefits of Retargeting  “CPA Houston” is too broad. People searching this term are looking for information, job opportunities, or definitions.  Targetingfor “buying” keywords means you are getting people ready to buy your services.
  • 3. Small Business Accounting  People who are actively seeking an accountant to help their small businesses
  • 4.
  • 5. Creating a Lead Capture  Create a web ad that will attract new customers  Clearaction so your potential clients don’t get confused  Strongheadlines that make you an authority.
  • 6.
  • 7.
  • 8. Track Everything  We track who comes to your ad, who signs up, and who calls.  That way you can see who comes to your site and who is a potential client.
  • 9. The Goal  To increase your revenue by targeting people who are ready to buy  Grabtheir attention a make more potential clients call/email you.  Trackeverything so we can see how well your ads/keywords are doing.
  • 10. The First 60 Days  Days1-15: We track and set up Google analytics on your ad pages and website.  Days 16-30: Launch your New Ad page with the new targeted keywords.  Days 30-60: View the data and test new ad pages and headline to Maximize your leads.  Check-ins every Thursday at 6pm via email.