Your current marketing ROI is lacking, and failure to improve will negatively impact your business. To better engage today's consumers across multiple devices and media, you must master four key capabilities: 1) narrowcasting targeted messages, 2) developing multidimensional customer insights, 3) utilizing technology as a marketing "nervous system", and 4) coordinating personalized engagements. Acxiom can guide companies to apply these connected capabilities successfully at scale. When done properly, this approach has generated over $100 million annually for clients.

1. Your current
Marketing ROI
is .
And if it doesn’t
improve, you
will be .
It’s not a question. It’s a decision. If you want to increase ROI
and create better prospects ahead fill in the blanks.

2. To engage today’s hyper-connected
consumers, you need to master four
capabilities:
It’s a simple concept: to engage with consumers more
fully — i.e., profitably — you need to deliver a better
brand experience by serving the right message, to the
right person, at the right time.
But in the real world, there are complicating factors. Like the fact that
there are millions of customers and prospects. And they’re connected to
an unprecedented array of devices and media. So you need to be prepared
to communicate across all those channels, delivering thousands — or
even millions — of distinct messages to your audience in a given day.
And lest we forget — it has to be the right message each time.
, , and .

3. 1. By replacing wasteful broadcasting with efficient narrowcasting,
you can reach and engage your audience with certainty.
2. How you see your audience influences your expectations of
them. Since single dimensional views usually lead to a false
picture, you need multidimensional insight.
3. To utilize insight on a mass scale, you need technological
infrastructure that acts as a marketing central nervous
system, sending and receiving signals about customer
behavior, and recalibrating accordingly.
4. Finally, none of the above matters if it isn’t applied at the
moment of truth with a personalized and coordinated
engagement, in the form of a uniquely relevant
communication that compels each consumer to action.
Acxiom can be your guide to this new marketing reality.
Helping you answer the critical questions so you can act with
greater confidence of success and execute on a mass scale with
unprecedented precision. How? With a suite of products and
services that help you perform four essential capabilities
exceptionally well:
When properly applied, this new
connected capabilities model has been
proven to generate more than $100
million a year in benefit for our clients.
A $100 million opportunity.
Fill In The Blanks.
Find out more about the
connected capabilities model at
acxiom.com/fillintheblanks

4. FIND OUT HOW ADVANCED MARKETERS
ARE FILLING IN THE CRUCIAL GAPS
IN THEIR MARKETING CAPABILITIES.
DOWNLOAD OUR WHITE PAPER ON MARKETING CAPABILITIES FOR
A CONNECTED WORLD AT acxiom.com/fillintheblanks.
The idea of delivering the right message to the right person is easy to say, but
hard to do. And doing it well requires getting a lot of details exactly right.
This white paper will show you how sophisticated marketers are doing just
that, by augmenting their marketing capabilities with the right technology and
processes. You’ll learn how companies can:
· Uncover more relevant insights and filter out false signals, aggregating
multiple dimensions of data to better define and engage their audience.
· Improve their marketing success ratio by identifying and shifting
investments from low-value opportunities to high-value opportunities.
· Use every engagement to build toward conversion.
· Present the right message at the moment it matters — when a customer
is directly engaged with their brand.
FILL IN THE BLANKS.
Go to acxiom.com/fillintheblanks
to download this white paper today.
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