SlideShare a Scribd company logo
Digital Marketing
Approach by
2
3
We are a
Google Partner
Company
Click here to verify: https://www.google.com/partners/agency?id=3420511918
Do you Know?
76% Of Google & Facebook
Ads Budgets Are Wasted
We will help you fix that. Our digital solutions structured to
deliver more visibility, more visitors, more leads, more business.
4
Get Ready to scale
your business.
More leads. More sales. More revenue.That's digital marketing
services from Adept Advertising. With a custom strategy, plus
data-driven approach, we'll help your business impact the metrics
that matter most, from traffic to revenue.
5
Adept Advertising Digital
Approach
We understand the business first, analyze it and
then we suggest the Right Digital Mix as it is the
key to Success.
6
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Vestibulum congue
Paid Campaigns
Google Ads,
Facebook/Instagram,
LinkedIn (SEM)
Social Media &
Content Marketing
Email
Marketing
Automation
Results - Driving
campaign to meet
marketing objective
SEO - Search
Engine
Optimization
Website &
Landing
page
Instant Results
Relevant Sales Leads
Measure Success
Track the success of digital
campaigns
Engage
(Get Close To Customers)
Understand behaviour,
create 2 way dialogue
Greater Flexibility
Easy to change,
update & test content
Build Trust & confidence in
your brand
Grow Client Base
Sell more products
and services
7
Overview on Digital Marketing
Planning & Strategy
1. Plan: Will Plan using our SWOT Analysis based
on various parameters & frame-work.
2. Reach: Build awareness, demand and attracted
targeted visitors to your site
3. Act: Define customer journeys for your personas
and maximize leads
4. Convert: Persuade prospects to convert through
online and offline channels
5. Engage: Develop long-term customer value using
email and social media marketing
8
7 Mantras of
Our Campaign Planning
1. Consistent Branding
2. Well designed microsites (landing pages)
3. Good & converting copywriting
4. Creative design & content
5. Innovative & out-of-box thinking
6. Impactful Campaign management
7. Integrated approach
9
How We do?
Our Digital Marketing
Framework
We understand the business first, analyze it and
then we suggest the Right Digital Mix as it is the
key to Success.
10
Summarize
Requirement
Requirement gathering
Customer journey mapping
Awareness &
Branding
Define target audience & customer profile
Differentiated brand positioning
Measurement &
Setup
Robust tracking
Comprehensive performance measurement
Integrated Media
Planning
Diversified Performance Media Mix
Objective based media planning & optimization
Lead
Nurturing
Standardized lead qualification
Lead scoring & nurturing
11
Our Services
12
Will advertise your products and services in the most effective way which bring in new customers and
generate sales. In the process of creating an Ads, We give more importance to below elements. By
improving your advertising efforts, your business could directly improve its bottom line.
Google Search Advertising
Converting
Our psychographic ad copy
makes an impactful action.
Outstanding
Ad copy which grabs the
attention of the searcher
Relevant
Ad copy which is more
relevant to the searcher`s
search term
01
03 02
We Advertise in Effective Way.
PPC Advertising
Boost Sales and Lead Generation with
ROI Focused PPC Advertising
We offers customized paid search,
display, and youtube advertising
services to augment your traffic into
conversions.
Lead Generation through Pay per Click Services
14
SEO Services
We supports your business
through specially designed seo
services to increase relevant
visitors to your website through
cutting-edge SEO strategy.
Increase SEO Traffic to your Website
15
Social Media Management
Reach ideal customers on
social media platforms using
social media marketing to
connect with your audience to
build your brand, drive website
traffic, and increase sales
We bring your audience together as a community
16
Intelligence
Our ‘social by design’
approach tracks your
audience closely, so we
connect you to the right
people at the best moment..
3
Influence
With the connections of
a major agency holding
group and the focus of
a specialist, we help
you do more, whatever
your budget.
4
Accountability
We measure what’s
happening, in ways others are
only starting to think about.
We combine automated
reporting with human analysis,
so you can see what’s really
happening and why.
1
Trust
Brands need to tread
carefully in the social
space. We keep you
close to your audience
without overstepping
boundaries.
2
Social Media Management
A powerful way to get the response you need, we combine high-impact engaging content, creative
banners and sharp targeting to reach your target audience at exactly the right time.
1. Creativity
Focusing on relevance
over volume, we
combine technology,
data providers and
networks to apply
fresh thinking for
every brief.
2. Targeting
Our data driven digital
marketers track down
where your audience
will be, and where
they’re likely to act (it’s
not always where
you’d think).
3. Technology
Leveraging technology
to act in real-time, we
constantly analyse the
the metrics that
matter to make sure
you're where you
need to be.
4. Responsiveness
We learn what works,
so you're continually
building on success -
and getting closer to
your consumer at the
same time. We never
just report.
A powerful way to get the response you need, we combine high-impact engaging content,
creative banners and sharp targeting to reach your target audience at exactly the right time.
Google Display Advertising
UNLIKELY BUYERS
AWARENESS
LIKELY BUYERS
CONSIDERATION
CONVERSION/SALE
Upper funnel – Awareness
Mid funnel – Consideration/Preference
Lower funnel – Conversion/Loyalty
Conversion Funnel
Content Marketing Services
For all our clients we personally
strategize content plan and
curated by expert writers can
help you utilize all the online
marketing channels and derive
the best outcomes by influencing
your prospects' decisions.
We help you Builds the Brand Trust & engage with your audience.
20
What's the Difference?
As a full-stack digital
marketing agency, we offer a
suite of online marketing
services laced with trending
tools and techniques that bring
measurable results with
complete transparency and
on-time reporting.
Data Driven Digital Marketing Services
21
22
Our Clientele
23
24
Performance Marketing
We closely measure success to
keep improving
We align our goals with your success, we can work together in
providing real value to you at a business level and use the data to
make actionable improvements to future campaigns.
25
Ready to Grow Your
Business?
Reach your prospects with a targeted, diversified ad campaign
using Search, Social and Display ads and convert them into
customers with integrated internet marketing solutions powered
by Adept Advertising Hyderabad.
26

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Digital Marketing Approach by Adept Advertising Agency Hyderabad

  • 2. 2
  • 3. 3 We are a Google Partner Company Click here to verify: https://www.google.com/partners/agency?id=3420511918
  • 4. Do you Know? 76% Of Google & Facebook Ads Budgets Are Wasted We will help you fix that. Our digital solutions structured to deliver more visibility, more visitors, more leads, more business. 4
  • 5. Get Ready to scale your business. More leads. More sales. More revenue.That's digital marketing services from Adept Advertising. With a custom strategy, plus data-driven approach, we'll help your business impact the metrics that matter most, from traffic to revenue. 5
  • 6. Adept Advertising Digital Approach We understand the business first, analyze it and then we suggest the Right Digital Mix as it is the key to Success. 6
  • 7. Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Vestibulum congue Paid Campaigns Google Ads, Facebook/Instagram, LinkedIn (SEM) Social Media & Content Marketing Email Marketing Automation Results - Driving campaign to meet marketing objective SEO - Search Engine Optimization Website & Landing page Instant Results Relevant Sales Leads Measure Success Track the success of digital campaigns Engage (Get Close To Customers) Understand behaviour, create 2 way dialogue Greater Flexibility Easy to change, update & test content Build Trust & confidence in your brand Grow Client Base Sell more products and services 7
  • 8. Overview on Digital Marketing Planning & Strategy 1. Plan: Will Plan using our SWOT Analysis based on various parameters & frame-work. 2. Reach: Build awareness, demand and attracted targeted visitors to your site 3. Act: Define customer journeys for your personas and maximize leads 4. Convert: Persuade prospects to convert through online and offline channels 5. Engage: Develop long-term customer value using email and social media marketing 8
  • 9. 7 Mantras of Our Campaign Planning 1. Consistent Branding 2. Well designed microsites (landing pages) 3. Good & converting copywriting 4. Creative design & content 5. Innovative & out-of-box thinking 6. Impactful Campaign management 7. Integrated approach 9
  • 10. How We do? Our Digital Marketing Framework We understand the business first, analyze it and then we suggest the Right Digital Mix as it is the key to Success. 10
  • 11. Summarize Requirement Requirement gathering Customer journey mapping Awareness & Branding Define target audience & customer profile Differentiated brand positioning Measurement & Setup Robust tracking Comprehensive performance measurement Integrated Media Planning Diversified Performance Media Mix Objective based media planning & optimization Lead Nurturing Standardized lead qualification Lead scoring & nurturing 11
  • 13. Will advertise your products and services in the most effective way which bring in new customers and generate sales. In the process of creating an Ads, We give more importance to below elements. By improving your advertising efforts, your business could directly improve its bottom line. Google Search Advertising Converting Our psychographic ad copy makes an impactful action. Outstanding Ad copy which grabs the attention of the searcher Relevant Ad copy which is more relevant to the searcher`s search term 01 03 02 We Advertise in Effective Way.
  • 14. PPC Advertising Boost Sales and Lead Generation with ROI Focused PPC Advertising We offers customized paid search, display, and youtube advertising services to augment your traffic into conversions. Lead Generation through Pay per Click Services 14
  • 15. SEO Services We supports your business through specially designed seo services to increase relevant visitors to your website through cutting-edge SEO strategy. Increase SEO Traffic to your Website 15
  • 16. Social Media Management Reach ideal customers on social media platforms using social media marketing to connect with your audience to build your brand, drive website traffic, and increase sales We bring your audience together as a community 16
  • 17. Intelligence Our ‘social by design’ approach tracks your audience closely, so we connect you to the right people at the best moment.. 3 Influence With the connections of a major agency holding group and the focus of a specialist, we help you do more, whatever your budget. 4 Accountability We measure what’s happening, in ways others are only starting to think about. We combine automated reporting with human analysis, so you can see what’s really happening and why. 1 Trust Brands need to tread carefully in the social space. We keep you close to your audience without overstepping boundaries. 2 Social Media Management A powerful way to get the response you need, we combine high-impact engaging content, creative banners and sharp targeting to reach your target audience at exactly the right time.
  • 18. 1. Creativity Focusing on relevance over volume, we combine technology, data providers and networks to apply fresh thinking for every brief. 2. Targeting Our data driven digital marketers track down where your audience will be, and where they’re likely to act (it’s not always where you’d think). 3. Technology Leveraging technology to act in real-time, we constantly analyse the the metrics that matter to make sure you're where you need to be. 4. Responsiveness We learn what works, so you're continually building on success - and getting closer to your consumer at the same time. We never just report. A powerful way to get the response you need, we combine high-impact engaging content, creative banners and sharp targeting to reach your target audience at exactly the right time. Google Display Advertising
  • 19. UNLIKELY BUYERS AWARENESS LIKELY BUYERS CONSIDERATION CONVERSION/SALE Upper funnel – Awareness Mid funnel – Consideration/Preference Lower funnel – Conversion/Loyalty Conversion Funnel
  • 20. Content Marketing Services For all our clients we personally strategize content plan and curated by expert writers can help you utilize all the online marketing channels and derive the best outcomes by influencing your prospects' decisions. We help you Builds the Brand Trust & engage with your audience. 20
  • 21. What's the Difference? As a full-stack digital marketing agency, we offer a suite of online marketing services laced with trending tools and techniques that bring measurable results with complete transparency and on-time reporting. Data Driven Digital Marketing Services 21
  • 23. 23
  • 24. 24
  • 25. Performance Marketing We closely measure success to keep improving We align our goals with your success, we can work together in providing real value to you at a business level and use the data to make actionable improvements to future campaigns. 25
  • 26. Ready to Grow Your Business? Reach your prospects with a targeted, diversified ad campaign using Search, Social and Display ads and convert them into customers with integrated internet marketing solutions powered by Adept Advertising Hyderabad. 26