Brain N Brand, The Innovation in Advertising
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The innovation in Marketing and Advertising brought in by Brain N Brand. The new approach to your TG.
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Brain N Brand, The Innovation in Advertising
- 1. Advertising2.0 Where the medium is the message
- 2. “Half the money I spend on advertising is wasted, and the problem is I don’t know which half.” – Lord Leverhulme.
- 3. R U suffering from Brand Clutter? Advertising 2.0
- 4. R U also suffering from Media Clutter? Advertising 2.0
- 5. About Us • Rooted in innovation with core marketing professionals come together with a ‘startup’. • BNB is driven by thought leadership and aimed at building ,growing nurturing Brands Our Mission Build a bridge with experiences drawn from varied industries to a concise platform for providing innovation in advertising benefiting partners, advertisers and consumers.
- 8. A lot happens @ billing counters 1. We reach billing counter 2. A bill is generated 3. Bill handed over to customer
- 9. Advertising Opportunity We present a New Direct medium to reach your TG. Presenting BILL BACK ADVERTISING in organized retail QSR A medium which has not been explored in the country having one of the largest reach. 1. A bill / receipt is often retained for longer periods for future reference. 2. While waiting for food / beverages to arrive at eateries one often fiddles (spends time) with the bill / receipt
- 10. How Do We Do It? Distribute coupons , Advertisements , Promotions on back of bills / receipts in large medium size super markets food retail outlets. • Super Markets benefit by receiving discounted bill rolls • Customers benefit by receiving discount coupons / Promotions • Advertisers win because they gain access to huge customer base at extremely low costs
- 11. We ENSURE your Advertisement is SEEN .. A) In store elements urging customers to see your AD - Tent Cards - Danglers - Standees saying something like ‘bill ke peeche kya hai’ B) In store announcements C) Bill Customer services desk gets educated on this D) Post purchase Security stamp area ” on back of bill instead of front - so customer sees the ad while security guard stamps the bill E) SMS to customers We can use any one of the above mediums
- 12. 9 Reasons to advertise with us Price More than 3 +mes the reach at minimal costs. Distribu(on Directly in customers hands /Daily / Every point of sale. Choice With help of our extended chain of partners you can choose where you want to place your ad amongst millions of customers
- 13. 9 Reasons to advertise with us Exclusivity No ads of direct compe++on; yours will be the only ad in the category Visibility We restrict no of adver+sers hence more awareness Repe((on With customers visi+ng outlets weekly its more opportuni+es to see
- 14. 9 Reasons to advertise with us Flexibility You can publish several different ads per partner and change them several +mes in the course of the year. Efficiency Our team conducts an analysis of your campaign results to assess the profitability of your ac+on Environment Friendly is the only adver+sing medium which doesn't use any excess paper.
- 15. Our Partners … the list is growing
- 16. Sample Work
- 17. Save our Environment This is the only print adver+sing medium which doesn't use any excess paper.
- 18. Contact Us Brain N Brand B 6/8, Kendriya Vihar, Sector 11, Kharghar, Navi Mumbai 410210, MH, India contactus@brainnbrand.in www.brainnbrand.in