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Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
LET’S GO
MOBILE
QUAL
AN INTRODUCTION TO MOBILE
QUAL PLATFORMS & APPS
BY MARK MICHELSON
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
MORE QUAL APPS NOT
FOUND WITH COMMON
SEARCH TERMS
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
Mobile	Qual	Supplier	 App	
Integrated	
Online	
Mobile	 Community	
Diary	
Ethnography	
Bulle<n	
Board	
IDI	2	way	
Phonecam	
Mobile	
Panel	
In-house	
Recruitment		
Incen<ves	
Instant	
DIY	
Setup	
Support	
ONLINE	&	MOBILE	 		 		 		 		 		 		 		 		 		 		
20|20	Technologies	-	QualBoard	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	
Aha	 Yes	 Yes	 No	 Yes	 Yes	 No	 No	 No	 No	 Yes	
CiviCom	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 No	 No	 No	 Yes	
FocusVision	-	RevelaGon	 Yes	 Yes	 No	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	
iTracks	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 No	 Yes	
Touchstone	-	Myinsights	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 Yes	 No	 Yes	
VisionsLive	 Yes	 Yes	 No	 Yes	 Yes	 Yes	 No	 No	 No	 Yes	
Dub	 No	 No	 Yes	 Yes	 Yes	 Yes	 No	 No	 No	 Yes	
ETHNO	APP	 		 		 		 		 		 		 		 		 		 		
Ethos	App	 Yes	 No	 No	 Yes	 No	 No	 No	 No	 No	 No	
Over	the	Shoulder	 Yes	 No	 No	 Yes	 No	 Yes	 No	 No	 No	 Yes	
Mindswarms	 Yes	 No	 Yes	 Yes	 No	 No	 Yes	 Yes	 Yes	 No	
QUAL PLATFORM REVIEW
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
Mobile	Qual	Supplier	 App	
Integrated	
Online	
Mobile	 Community	
Diary	
Ethnography	
Bulle<n	
Board	
IDI	2	way	
Phonecam	
Mobile	
Panel	
In-house	
Recruitment		
Incen<ves	
Instant	
DIY	
Setup	
Support	
APP	w/PANEL	 		 		 		 		 		 		 		 		 		 		
Beta	Research	Corp	 Yes	 No	 No	 Yes	 No	 No	 Yes	 Yes	 No	 Yes	
Dscout	 Yes	 Yes	 Yes	 Yes	 No	 No	 Yes	 Yes	 Yes	 Yes	
Field	Agent	 Yes	 No	 Yes	 No	 No	 No	 Yes	 Yes	 Yes	 Yes	
Gigwalk	 Yes	 No	 Yes	 Yes	 Yes	 No	 Yes	 Yes	 Yes	 No	
Mfour	-	SurveysOnThe	Go	 Yes	 No	 Yes	 No	 No	 No	 Yes	 Yes	 Yes	 No	
ResearchNow	-	e-Rewards	 Yes	 No	 No	 Yes	 No	 No	 Yes	 Yes	 No	 Yes	
SSI	QuickThoughts™	 Yes	 No	 No	 Yes	 No	 No	 Yes	 Yes	 No	 Yes	
Toluna	-	T	MobileDiary	 Yes	 No	 Yes	 Yes	 No	 Yes	 Yes	 Yes	 No	 Yes	
COMMUNITY	 		 		 		 		 		 		 		 		 		 		
CMNTY	 Yes	 Yes	 Yes	 Yes	 Yes	 No	 No	 No	 No	 No	
Digsite	 Yes	 Yes	 Yes	 Yes	 No	 Yes	 Yes	 Yes	 No	 Yes	
FuelCycle	-	Passenger	 Yes	 No	 Yes	 No	 No	 No	 No	 No	 No	 No	
QUAL PLATFORM REVIEW
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
Mobile	Qual	Supplier	 App	
Integrated	
Online	
Mobile	 Community	
Diary	
Ethnography	
Bulle<n	
Board	
IDI	2	way	
Phonecam	
Mobile	
Panel	
In-house	
Recruitment		
Incen<ves	
Instant	
DIY	
Setup	
Support	
OTHER	 		 		 		 		 		 		 		 		 		 		
Purchased	-	Shop	Along	 Yes	 No	 Yes	 Yes	 No	 No	 Yes	 Yes	 Yes	 No	
VoxPopMe	 Yes	 No	 No	 No	 No	 No	 No	 Yes	 No	 No	
AdobeConnect	Mobile	 Yes	 Yes	 No	 No	 No	 Yes	 No	 No	 No	 No	
Pollfish	 No	 No	 No	 No	 No	 No	 Yes	 No	 No	 Yes	
UserZoom	-	UX	TesGng	 Yes	 No	 No	 No	 No	 No	 Yes	 Yes	 No	 Yes	
QUAL PLATFORM REVIEW
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
•  MARK MICHELSON
•  MARK@MMRA-GLOBAL.ORG
•  WWW.MMRA-GLOBAL.ORG
•  + 00 1 404-308-7173
Thank you
Let’s	Go	Mobile	Qual	
Mark	Michelson,	MMRA	
Festival of
#NewMR 2017
	
	
Q	&	A	
Mark	Michelson	
MMRA	
Andrew	Jeavons	
Mass	CogniGon

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