This document discusses campus-wide student engagement strategies at the University of Surrey. It covers the evolution and roles of Student Careers Ambassadors, from front desk duties in 2013 to current outreach activities across campus. It also discusses using ambassadors' blogs, vlogs, and social media posts to share career-related content and measure engagement. Finally, it provides tips for blogging and examples of engagement monitoring through tools like Twitter analytics and targeted emails. The overall aim is to creatively promote careers resources and transferable skills development to students.

1. Campus wide Student Engagement

2. We will cover the
following topics:
Student Careers Ambassadors
Student content and the usage through
videos and social media
Measuring engagement

3. Surrey Pathfinder
Target
Connect
Abintegro

4. The evolution of Student Careers Ambassadors
Meg Destiny Ahmed
Flexible around
studies
Current Student at
the University of
Surrey

5. The evolution of Student Careers Ambassadors
2013
Student Careers Ambassador
Front desk
enquiries,
face to face,
telephone &
email
Approving and
Rejecting
Vacancies
Supporting with
DLHE survey
Creating
Signage for
the service

6. The evolution of Student Careers Ambassadors
2019
Outreach & Pop Ups
Across campus
My Surrey Hive
Roaming on campus
Blogs/Vlogs
Themes
Supporting at
Careers Fairs
Supporting at
Employer Events

7. Some of our careers ambassadors blogs & vlogs
❖ Handling rejection
❖ Volunteering
❖ Generic cover letters
❖ Company culture
❖ First week at work
❖ Assessment Centre resources – vlog
❖ Personality & Psychometric tests - vlog

8. Working with our Careers Ambassadors in the future
❖ Feedback initiative

9. And how we use a creative approach
through social media, blogs and vlogs
Student generated
content

10. Student blog post

11. Student of the Year competition
• Emailed winners to ask if
they would like to write a
blog
• They generally wanted
questions to help them write
• We encouraged them to
write motivational blogs

12. Blog prompt questions
What did you do in your first week?
What were your challenges and how did you
overcome them?
What was your placement highlight?
How has your placement year shaped what you
would like to do in the future?
What advice would you give to students who are
still looking for a placement?

13. Placement blog

14. Active Placement blogs

15. Active Placement blogs

16. Active Placement blogs

17. Active Placement blogs

18. Our top tips for blogging
Word limit: 500 words
Short succinct paragraphs
Show your personality
Language can be informal, you can use humour!
Include some subheadings
Include images
Ask student writers to share on their own social media

19. Imani, psychology placement in Italy

20. Vlog project
Strictly Come Surrey
• Biggest event on
campus
• 150+ students
volunteer on show
• Transferable skills
• Students’ Union
promotes leading to
lots of views

21. Employable Me project
Working with the Students’ Union
Purpose to elevate the transferable skills
developed by actively participating in sports
clubs or societies
Campaign to promote this idea
Series of workshops

22. Monitoring
engagement

23. Social media
Engagement = Likes/reactions, comments and shares

24. Twitter – March

25. Twitter - May

26. Targeted emails – Summer Recruitment Fair
Email one Email two Email three
Date of event: 8 May
17 April 1 May 8 May

27. Targeted email – Summer Recruitment Fair
528 clicks 424 clicks 919 clicks
8th
May surpassed expectations!

28. Face to Face Communication
Drop ins and pop up stalls
Previous use of tally charts
Surrey Pathfinder
- Face to face communication can be gathered
easily
- Drop ins through scanning student cards

29. Any questions?
Follow us on Twitter @careerssurrey
Like Us on Facebook /careerssurrey
Careers blog blogs.surrey.ac.uk/careers
Active Placement blog
blogs.surrey.ac.uk/professional-training-placement-experience
LinkedIn – Lauren Leftley, Pinar Mehmet, Ros Earl