Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Improving Quality Score - The Value of Being More RelevantBoris Loukanov
Develop a Systematic, Sustainable Approach to Rasing Quality Score
to Increase Exposure, Lower Costs, and Generate More Conversions - a WordStream White Paper
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, keyword requires an in-depth search on what you want to gain from it and what are your goals with it – unless your company has billions of dollars to spill over search marketing without worrying about the results. As they famously say – Marketing is just another form of Statistics.
PPC (pay-per click) search marketing software offers a means for accomplishing two core requirements for PPC optimization: PPC Automation and PPC Management. WordStream's PPC software is specifically designed to aid in these two PPC search engine marketing areas. This page will show you both the processes the software is automating for you, and the best course of action to take where workflow is concerned.
WordStream’s PPC Software automates the most tedious and laborious tasks associated with pay per click marketing, while still leaving you in total control. Transform your paid search campaign into a powerhouse of strategic automation! WordStream's PPC software puts you miles ahead of the competition, by combining keyword research, workflow management, ad creation and campaign analysis in one easy-to-use interface.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Improving Quality Score - The Value of Being More RelevantBoris Loukanov
Develop a Systematic, Sustainable Approach to Rasing Quality Score
to Increase Exposure, Lower Costs, and Generate More Conversions - a WordStream White Paper
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, keyword requires an in-depth search on what you want to gain from it and what are your goals with it – unless your company has billions of dollars to spill over search marketing without worrying about the results. As they famously say – Marketing is just another form of Statistics.
PPC (pay-per click) search marketing software offers a means for accomplishing two core requirements for PPC optimization: PPC Automation and PPC Management. WordStream's PPC software is specifically designed to aid in these two PPC search engine marketing areas. This page will show you both the processes the software is automating for you, and the best course of action to take where workflow is concerned.
WordStream’s PPC Software automates the most tedious and laborious tasks associated with pay per click marketing, while still leaving you in total control. Transform your paid search campaign into a powerhouse of strategic automation! WordStream's PPC software puts you miles ahead of the competition, by combining keyword research, workflow management, ad creation and campaign analysis in one easy-to-use interface.
For more details on our products and services, please feel free to visit us at Supplement label printing, Supplement packaging, Dietary supplement labels, Vitamin labels, Private label design
Pay-per-click (PPC) affiliate marketers need keyword tools to aggregate, organize tons of niche keywords. Try WordStream for PPC affiliate marketing FREE!
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
Six Strategies to Help Maximize Your PPC Advertising in 2024Nirvana Canada
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
Enhance your digital marketing skills with our top-rated SEM course in Hyderabad. Our curriculum offers comprehensive training on Search Engine Marketing (SEM), including pay-per-click concepts, AdWords, and keyword usage. Become an expert in SEM and dominate the digital marketing world.
Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
For more details on our products and services, please feel free to visit us at: Vitamin label design, Vitamin label printing, Nutraceutical labels, Private label design, Pet supplement labels.
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
More from Internet Marketing Software - WordStream (20)
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Pay Per Click Marketing
1. Pay-Per-Click (PPC) Marketing - How Relevance Leads to Results Pay-per-click (PPC) marketing is complex, collaborative, and iterative. It attempts to satiate three distinct appetites: Searchers - People click on paid search ads more often than any other form of digital advertising. They don't mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs. Engines - The search engines are forced to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel. Advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively seeking their product. How can you appease all of these at once? It starts with keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns. So do searchers. So it only makes sense that those searchers, your potential customers, should be an integral source for your keyword research. If you can shape your pay-per-click advertising efforts based on actual keyword traffic and goal conversions instead of third-party estimates, you will not only save money by lowering your irrelevant traffic, but you’ll be leagues ahead of your competition—competition that doesn’t have the integrated keyword management capabilities that WordStream provides. By using WordStream and recognizing the importance of keyword taxonomy based on actual traffic in your campaigns, you can expect to: Grow Your Customer Base - Connect with people deliberately seeking a product like yours, and make them happy by providing them with an offer relevant to their search query. Lower Costs - Enjoy an algorithmically generated discount from the search engines in exchange for making their users happy. The difficulty is in the execution. This page will explain how you can manage your PPC efforts more efficiently and optimize the relevance of your campaigns. Maximizing Pay-Per-Click Marketing Efficiency The good news for advertisers and Web marketers is that in giving the search engines what they want (relevant pay per click ads) you're also delivering targeted advertisements to people who are literally seeking out your product. In order to get the most out of your pay-per-click marketing or affiliate marketing campaign, you need to follow a few best practices. WordStream’s keyword and AdWords management software helps you accomplish all of these important steps, from keyword research to AdWords bid management: Identify Numerous Traffic-Driving Keywords and Potential Traffic Sources Create Closely Related Keyword Groups Convert Keyword Groups into Ad Groups Designate Negative Keywords Delegate your ad spend budget with AdWords bidding strategies and AdWords bid management Create Ad Text that Relates to Your Ad Group's meta keywords Create Landing Pages that are Relevant to Your Ad Group's Keywords and Your Ad Text Repeat the Process Daily Carrying out these processes will provide you with: Higher Quality Score - The above is the search-engine prescribed formula for raising your AdWords click through rate in your AdWords account and keyword Quality Scores. Lowered Costs - In increasing Quality Score, your account will see lower first-page bids, and you'll be able to pay less for a better ad position in Google's sponsored links. Improved Traffic Quality - In continually creating more and more relevant ads and landing pages while finding new keyword opportunities and carefully constructing ad groupings, you are not only lowering your costs by way of pricing incentives from the engines: you're also creating a keyword portfolio that gets iteratively better targeted with time. Pay-Per-Click Success With WordStream's Keyword Management Solutions WordStream offers strategic automation in carrying out pay per click advertising management tasks. PPC software will allow you to be more efficient in constructing and growing AdWords campaigns because it recognizes the importance of keyword organization and continuous growth. Let's take a look at how WordStream answers each of the above pay-per-click marketing challenges: Identifying Keywords for Your Pay-Per-Click Campaign Building a keyword list is a crucial part of pay-per-click marketing, and organizing that list is equally important. You need to identify terms that will drive traffic while ensuring that those terms are relevant to your site. You can accomplish this with the WordStream suite of pay-per-click tools by allowing the software's Web analytics to create an extensive, relevant database for you: The above is a representation of a mature WordStream account for a niche product offering. The question becomes: how does the keyword software find that many relevant keywords? When you sign up for WordStream, you'll upload keywords into your database. You can do this either by allowing the software's Web analytics tools to parse your historical log files, or by importing a number of keywords. Then, WordStream offers a JavaScript analytic package which enables you to have new keywords automatically introduced into your WordStream account. WordStream (and the search engines) default keywords to be set to broad match. By keeping this setting or creating a phrase match setting, you are allowing the search engine to match your keyword choice to other keywords it deems related: Creating these more inclusive match types ensures that you will be continually expanding your keyword list, creating more and more specific keyword distinctions. This is powerful functionality because: More Keywords Means More Impressions - Creating an expanded list of keywords means that your ad will show against a greater number of search queries The Impressions are Relevant - You know that the impressions are relevant to your business, because they are derived from your website's log files and/or keywords you upload initially, then the keyword list expands based on real keywords that people have actually used to discover your site. The Traffic Improves with Time - WordStream is an iterative, learning machine. The PPC management software offers negative keyword tools so that you can constantly strengthen and streamline your existing keyword database while you expand to new keyword opportunities. Creating Keyword Groups for Pay Per Click The next step is grouping these keywords. Proper keyword grouping and organization is the key to pay-per-click advertising success because it provides higher Quality Scores, better conversion rates, and better market segmentation. Additionally, as was explained above, search engines encourage semantically related groupings. This task is one of the most arduous and time-consuming parts of maintaining a PPC campaign, and most search marketers currently do this by hand! With the kind of extensive keyword list assembled in the first screenshot, it is near-impossible (or at the very least cost and resource prohibitive) to hope to have it be human maintained. This is where WordStream's grouping tools come in to play. WordStream makes this process easy by suggesting keyword segmentations for you, and by continuously monitoring your actual site traffic to improve the relevancy of your keyword grouping over time. As you can see, this
comparison shopping
website has been able to segment their database to return only queries with the terms
comparison shopping
By clicking the key phrase, users can group their keywords instantly with a single click: You can create multiple groups from your segmentation instantly with one more click: There are a few important things to note that the screenshot is revealing: Segmentation - An even more segmented Keyword Group has been created. Speed - The group was created in just two clicks and a matter of seconds. Preservation - By clicking
Create Keyword Group
you'll have preserved your grouping within WordStream. You can spend minutes creating tens of these groups, effectively building out extensive, very sophisticated ad campaigns. Additionally, WordStream offers powerful workflow tools which suggest to you the best means of segmentation for your campaign: This interface shows you the keyword groupings that haven't been created yet that you should be concentrating on first. WordStream thus suggests workflow management for your campaign, allowing you to: Visualize PPC Workflow - Quickly see where your effort and attention is best spent. Automate PPC Workflow Suggestion - Offer you algorithmically generated, intelligent suggestions as to what filters to set and what keywords to group together. You can then have these groups created with the click of a button. Additionally, this same data can be leveraged in your search engine optimization efforts; learn more about implementing our keyword grouping tools with your SEO management. Authoring Relevant Pay-Per-Click Ad Text and Landing Pages Thus far we've utilized WordStream's: Keyword Suggestion Tools - To create a customized keyword database founded in our own website's traffic history. Keyword Grouping Tools - To group these keywords into semantically related, Quality Score friendly keyword groups. The next step in AdWords campaign management is creating targeted ad text for Google AdWords pay-per-click campaigns and sending visitors to relevant AdWords landing pages, which is made markedly simpler due to the fact that we've been able to create well-structured Ad Groups. The software makes learning AdWords easy and makes intelligent suggestions for Quality Score friendly, compelling ad text for each WordStream managed group: While you'll want to create your own messaging and call to action, WordStream's text editor tools offer automated suggestions which greatly reduce the amount of time needed to create multiple text ads, while improving the efficiency, effectiveness and click-through-rate of these ads. These suggestions can also be used to intelligently format your campaign's landing pages. By utilizing the same suggested text as both ad text and
header
and topic-suggestion for your site's landing pages, you are providing users with an improved experience while taking advantage of the search engines' pricing systems. Pay-Per-Click Automation: Better Productivity, Lower Costs Effective search engine marketing requires: Targeted, continuous keyword research. Intelligent keyword grouping. And the production of relevant messaging to searchers who will be interested in your product or service. WordStream's tool set is specifically designed to automate the more tedious, labor-intensive work associated with these best practices, while providing you with workflow solutions so that you can determine the best use of your resources. WordStream also recognizes that it’s not possible or practical to automate every aspect of search marketing. It’s important for you to retain control as a marketer in order to use the suggestions WordStream has given you to make intelligent decisions. The application will make your campaign more relevant, offering you: Improved Productivity Greater Value More Relevance Find out just how much of an impact this suite of search engine marketing tools can have on your campaigns by: Trying WordStream Free Today Requesting a Live Demonstration Signing up for our Search Marketing Webinar Subscribing to our Newsletter