The document analyzes over 11,000 Facebook advertising campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. It finds that as Facebook advertising has grown, click-through rates have decreased while costs have increased. Certain factors like age, gender, education level, and using friends-of-friends targeting can impact click-through rates. The benchmarks are intended to help brands evaluate how well their own Facebook campaigns are performing compared to averages.
Have you ever taken over a paid search account and thought, “What were they thinking?” Make sure you don’t make those mistakes! Account structure is an important but often overlooked part of paid search success. At Hero Conf London, Sean Murphy showed us the most impactful changes you can make to your account structure to drive paid search performance.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Have you ever taken over a paid search account and thought, “What were they thinking?” Make sure you don’t make those mistakes! Account structure is an important but often overlooked part of paid search success. At Hero Conf London, Sean Murphy showed us the most impactful changes you can make to your account structure to drive paid search performance.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager.
Join experts Erin Sagin from Wordstream and Hayley Cummings from Hanapin as they discuss 10 tips, tricks, and strategies that will keep you ahead of the game and running past your competition.
Visit www.wordstream.com or http://www.hanapinmarketing.com/ for more information.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
For more details on our products and services, please feel free to visit us at Supplement label printing, Supplement packaging, Dietary supplement labels, Vitamin labels, Private label design
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager.
Join experts Erin Sagin from Wordstream and Hayley Cummings from Hanapin as they discuss 10 tips, tricks, and strategies that will keep you ahead of the game and running past your competition.
Visit www.wordstream.com or http://www.hanapinmarketing.com/ for more information.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
For more details on our products and services, please feel free to visit us at Supplement label printing, Supplement packaging, Dietary supplement labels, Vitamin labels, Private label design
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Facebook advertising-performance: Benchmark en Insights. WebTrends. Original Source:
http://f.cl.ly/items/2m1y0K2A062x0e2k442l/facebook-advertising-performance.pdf
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...Peerasak C.
Marketers have been applying
science, specifically statistics and
econometric modeling, for many
decades now to answer the key
question all advertisers face - how
to allocate media budgets across
channels to maximise overall return
on advertising spend (ROAS) with a
limited budget.
Millenium Consulting Services America has managed over 700 display ads in the last three years, and we work closely with a variety of data providers and ad exchanges to figure out the best targeting available to advertisers and agencies. When it comes to comparing the availability of the biggest sets of targeting data, age and gender, Facebook wins hands down.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. Whitepaper / January 31, 2011
851 SW 6th Ave., Suite 1600
Portland, OR 97204 Facebook Advertising Performance
1.503.294.7025
fax: 1.503.294.7 1 30 Benchmarks & Insights
Webtrends Sales
1.888.932.8736
sales@Webtrends.com
Europe, Middle East, Africa Executive Summary
+44 (0) 1784 415 700 Facebook advertising is predicted to hit US$4 billion this year, which is
emea@Webtrends.com twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
For offices worldwide, visit:
www.Webtrends.com assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
The Webtrends database is a very large sample given
Lots of Ad Data the relatively young age of the Facebook ad network
Webtrends has amassed a large (see the stats at left). We focused on a few key metrics:
database of Facebook advertis-
• Click-Through Rate (CTR)
ing campaign results. Here are a
• Cost per Click (CPC)
few stats on the volume of data
• Cost per Thousand (CPM)
analyzed for this report.
• Cost per Fan (CPF)
4.5 billion impressions Less clicks for more money
2.2 million clicks From 2009 to 2010 the average CTR dropped while the
costs increased. This is a typical pattern for display ad
11.2 thousand ads networks as the audience becomes more savvy and
1.5 thousand campaigns demand causes prices to rise. Brands investing now
will save money building their Facebook ad programs
now by taking advantage of currently low rates that
will continue to increase over time. Facebook’s top
advertisers have increased their ad spend 10 fold.
Overall Campaign performance Averages for 2009-2010
Year CTR CPC CPM CPF
2009 0.063% US$ 0.27 US$ 0.17 N/A
2010 0.051% US$ 0.49 US$ 0.25 US$ 1.07
2. CTR%
Age and Gender Increase our cTR
Age and gender appear to have a direct impact on how much we click on
Facebook ads. The older we get, the more we click; that is until we reach
65. Women are just as likely to click as men when they are 18-24, but
grow more likely to click with age.
State has little to no impact on CTR
While geographic targeting plays a strong role in delivering the
appropriate content to local audiences, it has virtually no impact on the
rate at which people click on ads. There are a few exceptions:
• Hawaii has a noticably lower CTR at almost half the average
• North Dakota and Wyoming have CTRs that are double and triple
the average
CTR%
3. Social Brands perform better
In a recent international survey by DDB, fans stated that they are
still primarily on Facebook for fun. Therefore it stands to reason that
industries that are fun to discuss with our network are seeing higher CTR.
Facebook rewards social brands with cheaper prices
Brands that are social get a higher CTR, which translates into better
engagement metrics: Post Quality Score, EdgeRank, Feedback Rate, and
others. In turn, Facebook rewards such behavior with a lower cost per
click and greater visiblity in the News Feed.
4. 0.057%
0.049%
0.043%
0.023%
Interest FoF Interest FoF
Average CTR of traffic that Average CTR of traffic
didn’t attend college that attended college
What impact does education level have on CTR?
For this analysis we used a subset of ads that specifically targeted
education levels.
Everyone clicks more if a Friend likes an ad
The bottom line is that regardless of education level, everyone clicked
more if an ad had a friends’ name appear at the bottom of the ad.
Fans that didn’t attend college click on more ads
All things being equal, fans that didn’t attend college were more likely to
click on ads than fans who did attend college.
Fans that attended College are Twice as likely to click if a
friend likes it
Sure, the fans who attended college have a lower CTR, but if you use
Friend of fan
friend of fan targeting, then the CTR more than doubles. It was the largest
Targeting friends of your
impact when comparing education level on interest and friend of fan
fans inserts your fans’
targeting, which suggests that social endorsement means more to fans
names below your ad.
with a college background.
5. Social ads have a short shelf life
If you’re used to buying search ads, you know that successful ads can
be run for months without any changes. Out of the ads we measured,
we found that interest targeted ads began to burn out after three to five
days. Eventually the rotting CTR leads to Facebook deactivating the ad
and it’s back to the drawing board. Search ads don’t have this problem
because the ads are served to new people that search for the terms.
Social ads, however, target people which eventually leads to ad blindness.
The typical pattern is below.
Friend of Fan targeting combats ad burnout
When using friend of fan targeting, marketers can fight off the ad burnout
problem. What happens is that as new fans are added, the circle for ad
exposure increases, as does the amount of friend names below the ad.
Eventually these ads burn out too, but they can last twice to three times
as long.
6. Benchmarks
All of our ad stats created very smooth distribution curves, which tells
us that the sample size was statistically sound. These benchmarks will
help you determine where your ads stack up making it easier for you to
know when to high five your coworker and when it’s time to go back to
the drawing board. The inflection point is middle of the curved portion of
the line and is a good line of demarcation to say that if you’re above the
inflection point, you’re doing well. Remember, most ads are below the
inflection point.
CTR Distribution Cpc Distribution
Inflection .082% Inflection US$0.83
CPF Distribution CpM Distribution
Inflection US$1.75 Inflection US$0.52