In this slide, we will take you through the types of bidding for various goals that you set for your Google and Facebook advertising.

1. Good Ads Bidding
Strategies for SMBs
In this article, we will take you through the types of bidding for various
goals that you set for your Google and Facebook advertising

2. Good Ads Bidding Strategies
Small-medium businesses are often constricted to limited
budget that makes it strenuous to accomplish their goals
through paid advertising. Nevertheless, when you gain an
understanding of how to constructively use AdWords bidding
strategies, you can magnify your return on investment.
If done effectively, this can turn a small budget into a big win.
Here are tips to ace bidding so that you can do more with less
spending.
Key Elements affecting the Ads
Performance:
It’s crucial that you abide by your advertising
budget so that your campaigns are always
optimized for the best performance.
Quality Score
Keywords
Landing page optimization
Bids

3. With an apt bidding strategy, one can build relevant significant, compelling
adsthat can helpyourcampaign be cost-effective and letyou acquire
cheaperclicks and more conversions. Overtime,yourad rankwill improve.
GoogleAds (PreviouslyknownAdwords) bidding can get overwhelming fornewcomers. Bidding on
keywords is an essential step and manyatimesthe pressure ofbidding onthe keywords can make
newbies commit mistake ofspending much morethan required forrelativelyfewconversions.
Manyatimes, marketers aimto acquirethetop ranking in Google’s Search Engine Result Page. Ranking
ontop shouldn’t bethe aim butthe focus should primarilybe on accomplishingthe specific goals ofyour
business.
Whybiddingisessential
foryourBusiness?

4. Each strategy varies as it is solely based
on the objectives that you lay your ad
campaign on. These reflect your business
goals and hence fluctuate depending on
what your business is based upon.
For instance, you may have goals that target
growth in various areas, essentially as:
When you have designated your goals, consider the strategies below
to find which is the most suitable strategy for your campaign.
Brand Awareness
Leads Generation
Conversions
3 Constructive Google Ads
(AdWords) Bidding Strategies

5. Brand Awareness Bidding Strategy01
Brand awareness is described as the degree to which people can recall or recognize
a specific brand. If you want to grow brand awareness, the key is to increase visibility
of your company, products, services and cause.
The recommended strategy that can be applied here is to adopt a focus on CPM
(Cost per Thousand Impressions). This consists manual bidding, wherein you place
wherein you place a maximum cost that illustrate the most you will spend on an ad
that you want to display the most.
There are some instances where a CPC (Cost per click) strategy can propagate more
low-cost impressions than a CPM model. For instance, if Google places your ads
below the fold, it is advisable to opt for CPM when your goal is brand awareness.

6. Leads Generation Bidding Strategy02
The process of determining potential customers to purchase your products or services is a consistent affair.
Without leads, you can’t create sales and its imperative to have the apt strategy to acquire more leads.
The ideal keyword bidding strategy for lead generation goals is to emphasize on CPC (Cost per click).
There are two ways you can set the CPC of your campaign keywords:
Placing your keywords on automatic CPC
provides the entire control to Google, freeing
up your resources to work on other aspects of
the campaign. Google algorithm regulates when
to change your bids while staying within your set
daily limits.
Ideally, the strategy is best applicable for large
campaigns with high budgets as it saves a lot of
time. On the other end, providing Google the
entire control can lead to a lot of wasted spend
on lose-performing keywords.
Automatic CPC
Using Manual CPC can allow you to reserve full control over your bids. This enables
you to set individual keyword bids along with setting bids at the ad group level.
It is recommended to make use of data analytics to steer your decisions with
manual bidding. By estimating keyword history and past performance, you can
identify keywords that are probable of generating results. This is how one can
optimize search keywords by smartly adjusting the maximum CPC.
This is a productive strategy to acquire quality traffic to your website or landing
page as it certifies you prolong a satisfactory CTR. Since, under Manual CPC you
are given the entire control over bidding, you can protect against wasted spend.
The only con of using manual CPC is that it gets time-consuming.
Manual CPC

7. Conversions Bidding Strategy03
are the utmost goal of your campaigns. Conversions take place
when a user engages with your ad and acknowledges the
mentioned CTA (Call-to-Action) whether it’s a sign up, learn more
or a buy now.
If you are emphasizing on conversions, an ideal strategy is using a
boosted CPC. This strategy functions to maximize the number of
conversions you get from your clicks.
You can obtain this by facilitating the boosted CPC in Google Ads.
This will automatically adjust your manual bids of clicks based on
Google’s calculations about the probability of this click leading to a
conversion.
Ordinarily, Google Ads examine the keyword history. It escalates
bid by about 50% if they have executed well in the past and scales
down bids on keywords that haven’t performed up to the mark.
Conversions
If you are past the point of brand awareness and are now
focused on maximizing your conversions, then the boosted
CPC strategy is an ideal one to go ahead with.
With regards to the online sales, it will minimize your
advertising budget. It may not turn out to be effective in the
commencing stage as keyword history is considered by
Google.

8. Establish Goals prior to Bidding
When you begin with Google Ads, you are prone to waste money on your
keyword bids. Before you indulge into the process, be thorough with
your business goals. When you establish them, position your campaign
objectives so that you have a steering hand when it comes to bidding.
It’s a sane move to begin with manual bids to retain more control at first in order to store a
history and further construct a more meticulous keyword list that consists of suitable search
terms and negative keywords.
Post that, you will be able to generate profits with advanced keyword bidding strategies.