Overcome Your 99 Enterprise Information Management Challenges with OpenTextOpenText
Digital disruption has transformed the landscape of business and the kind of challenges organizations face. Securing and centrally managing big data and content across the different functions and departments is critical. OpenText's 99 EIM campaign explores the different types of enterprise information challenges companies are up against and ways to overcome them all. More info: www.opentext.com/99challenges
Making the Transition from Conventional Web to Contemporary Digital Experienc...OpenText
Learn how to make the transition from conventional websites to contemporary digital experiences and about the key advantages of a modern web content management platform.
OpenText Introduces the First Auto-Classification Solution with Built-in Transparency and Defensibility
This new offering delivers consistent, defensible classification of enterprise content including email, Social Media and legacy content without end-user intervention.
Overcome Your 99 Enterprise Information Management Challengessuparupaa
Digital disruption has transformed the landscape of business and the kind of challenges organizations face. Securing and centrally managing big data and content across the different functions and departments is critical. 99 EIM campaign explores the different types of enterprise information challenges companies are up against and ways to overcome them all.
Preparing SMEs and Start-ups for Growth in Uncertain Times Jagan Ramaswami
As a practicing management consultant and an engineer I enjoy technology, corporate strategy and anything thats to do with scaling and development of enterprises. An evangelist for digital transformation I strongly believe that in today's environment of continuous disruption, being agile and data-driven is the way for SMEs to sustain and grow.
Are you ready for the event driven economy?Filipe Pinto
In the event driven economy small events can have huge importance in your bottom line.
Can you identify them? Can you track as soon as they happen?
M2MSys combines sensor networks (M2M) with the power of System Thinking, or Systemics (SYS), to allow you to thrive in the soup of events unleashed by ubiquitous communications.
We empower your organization to compete in the event driven economy.
Are you ready for the event economy?
Learning a new piece of technology can be frustrating and time consuming. What if you could learn all the key features of your device in 5 Minutes? We have the solution. Fivel.
Overcome Your 99 Enterprise Information Management Challenges with OpenTextOpenText
Digital disruption has transformed the landscape of business and the kind of challenges organizations face. Securing and centrally managing big data and content across the different functions and departments is critical. OpenText's 99 EIM campaign explores the different types of enterprise information challenges companies are up against and ways to overcome them all. More info: www.opentext.com/99challenges
Making the Transition from Conventional Web to Contemporary Digital Experienc...OpenText
Learn how to make the transition from conventional websites to contemporary digital experiences and about the key advantages of a modern web content management platform.
OpenText Introduces the First Auto-Classification Solution with Built-in Transparency and Defensibility
This new offering delivers consistent, defensible classification of enterprise content including email, Social Media and legacy content without end-user intervention.
Overcome Your 99 Enterprise Information Management Challengessuparupaa
Digital disruption has transformed the landscape of business and the kind of challenges organizations face. Securing and centrally managing big data and content across the different functions and departments is critical. 99 EIM campaign explores the different types of enterprise information challenges companies are up against and ways to overcome them all.
Preparing SMEs and Start-ups for Growth in Uncertain Times Jagan Ramaswami
As a practicing management consultant and an engineer I enjoy technology, corporate strategy and anything thats to do with scaling and development of enterprises. An evangelist for digital transformation I strongly believe that in today's environment of continuous disruption, being agile and data-driven is the way for SMEs to sustain and grow.
Are you ready for the event driven economy?Filipe Pinto
In the event driven economy small events can have huge importance in your bottom line.
Can you identify them? Can you track as soon as they happen?
M2MSys combines sensor networks (M2M) with the power of System Thinking, or Systemics (SYS), to allow you to thrive in the soup of events unleashed by ubiquitous communications.
We empower your organization to compete in the event driven economy.
Are you ready for the event economy?
Learning a new piece of technology can be frustrating and time consuming. What if you could learn all the key features of your device in 5 Minutes? We have the solution. Fivel.
Cure your monday morning networking headachesDImension Data
If you’re an ICT network technician, manager, or decision-maker, Mondays usually come with a heavier workload and intense pressure to sort out the problems that have crept up over the weekend.
Learn more here: http://www.dimensiondata.com/Global/Latest-Thinking/Monday-morning-networking-headaches/Pages/Home.aspx
Your VoC Programme is underperforming - and you know itFuturelab
Your VoC Programme is underperforming - and you know it.
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
#customercentricity #cx #customerexperience #voiceofthecustomer #VoC
#NPS
Your VoC Programme is underperforming - do something about itFuturelab
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
A Product-Led Growth Strategy for EnterpriseRocketSource
Product-led growth strategy might not be commonly thought of for enterprise, but it's time to innovate. Discover how to leverage a strategy traditionally used by Software as a Service (SaaS) for enterprises across all industries. In this presentation, you'll learn the importance of building employee experience feedback loops so that you craft more sublime experiences for your customers and your teams.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Client Experience for Professional Services - KeynoteCX Pilots
Experience for Client Services is different. Law firms, consultancies, engineering firms, management consultancies have to plan for and deliver experiences where the relationship is the core product. This keynote was delivered by Steven Keith from CX Pilots at CXPS 2017. It details what Client Services professionals need to thinking and doing to succeed in Professional Services today.
It explores the difference between CX/CEM (customer experience) and Client Experience.
Customer Experience: Customer Experience is the sum total of all feelings and interactions a customer has with a brand over time. It’s a volume concern. Lower incremental stakes.
Sure, it’s about relationships, but it’s a lot more about removing friction from discrete interactions.
Client Experience: Client Experience has a similar sum but it is far more concerned with longevity and depth of relationships.While discrete interactions are important, it’s more about qualitative relationships where highly-skilled services are the “product” delivered, personally.
Should You Hire Us? Six Questions for MarketersMythology LLC
In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?
The Mandate for Agile Measurement by BECKONAmanda Roberts
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top.
As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
DataDreamin presents: A Cup of Data vol 4 - Spilling the Tea on UX Design Principles - November 12th, 2021 by Elena Migunova.
You know how to build recipes and dashboards, got your Tableau CRM skills. But how do you create EFFECTIVE dashboards? This session will teach you how you can become a design hero and give you the right tools to apply UX design principles to your Tableau CRM dashboards.
Cure your monday morning networking headachesDImension Data
If you’re an ICT network technician, manager, or decision-maker, Mondays usually come with a heavier workload and intense pressure to sort out the problems that have crept up over the weekend.
Learn more here: http://www.dimensiondata.com/Global/Latest-Thinking/Monday-morning-networking-headaches/Pages/Home.aspx
Your VoC Programme is underperforming - and you know itFuturelab
Your VoC Programme is underperforming - and you know it.
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
#customercentricity #cx #customerexperience #voiceofthecustomer #VoC
#NPS
Your VoC Programme is underperforming - do something about itFuturelab
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
A Product-Led Growth Strategy for EnterpriseRocketSource
Product-led growth strategy might not be commonly thought of for enterprise, but it's time to innovate. Discover how to leverage a strategy traditionally used by Software as a Service (SaaS) for enterprises across all industries. In this presentation, you'll learn the importance of building employee experience feedback loops so that you craft more sublime experiences for your customers and your teams.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Client Experience for Professional Services - KeynoteCX Pilots
Experience for Client Services is different. Law firms, consultancies, engineering firms, management consultancies have to plan for and deliver experiences where the relationship is the core product. This keynote was delivered by Steven Keith from CX Pilots at CXPS 2017. It details what Client Services professionals need to thinking and doing to succeed in Professional Services today.
It explores the difference between CX/CEM (customer experience) and Client Experience.
Customer Experience: Customer Experience is the sum total of all feelings and interactions a customer has with a brand over time. It’s a volume concern. Lower incremental stakes.
Sure, it’s about relationships, but it’s a lot more about removing friction from discrete interactions.
Client Experience: Client Experience has a similar sum but it is far more concerned with longevity and depth of relationships.While discrete interactions are important, it’s more about qualitative relationships where highly-skilled services are the “product” delivered, personally.
Should You Hire Us? Six Questions for MarketersMythology LLC
In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?
The Mandate for Agile Measurement by BECKONAmanda Roberts
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top.
As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
DataDreamin presents: A Cup of Data vol 4 - Spilling the Tea on UX Design Principles - November 12th, 2021 by Elena Migunova.
You know how to build recipes and dashboards, got your Tableau CRM skills. But how do you create EFFECTIVE dashboards? This session will teach you how you can become a design hero and give you the right tools to apply UX design principles to your Tableau CRM dashboards.
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
Rethink business with OpenText Core applications and servicesOpenText
OpenText Core cloud based SaaS applications for business and IT are purpose-built to simplify complex content challenges and transform digital business processes.
OpenText™ Decisiv™ – What’s new in CE 21.2OpenText
Knowledge workers, including lawyers, need to find relevant information and leverage knowledge hidden in stored data quickly to meet client demands, secure new clients and cases, review precedents and outcomes, and leverage collective IP for the strategic and competitive advantage. With new, secure single sign-on (SSO), email integration and visualization enhancements, Decisiv CE 21.2 improves enterprise search usability and insights accuracy. Together, they help legal teams and organizations improve efficiency to meet their daily challenges. More information at https://www.opentext.com/products-and-solutions/products/discovery/decisiv
What’s new in OpenText eDOCS CE 21.2
Automate document classification with InfoCenter’s smart profiling. With new auto-classification enhancements to InfoCenter, the eDOCS modern user interface, CE 21.2 streamlines the document profiling process ensuring accuracy while saving time. More information at https://www.opentext.com/products-and-solutions/products/specialty-technologies/edocs-information-management
Simple cloud migration with OpenText MigrateOpenText
Migrate any server workload to any target destination with the OpenText Migrate cloud migration platform. Learn about common migration challenges and how to choose the right cloud migration tool.
What’s new in OpenText Extended ECM Platform CE 21.1 and OpenText Content Sui...OpenText
Rethink how Content Services connects to your digital business, delivering strategic innovations to help organizations thrive. With new advances to improve information flows, automation, collaboration, and user experiences, OpenText provides a simple to use, simple to configure, robust and efficient solution for managing content securely.
Connecting Salesforce CRM to OpenText ExstreamOpenText
OpenText™ Exstream™ for Salesforce® empowers users to create many different types of customer correspondence directly from within their CRM system. This immediate and accurate communication can help improve customer engagement and loyalty, helping to increase profits and lower costs. This presentation talks the reader through some of the features and benefits of the solution.
With new integrations to Microsoft® Teams™ and OneDrive™ cloud applications, eDOCS CE 20.4 delivers a secure, work-anywhere, information center where knowledge workers can securely access, edit, and collaborate on their stored documents with one-click from inside any of their preferred Microsoft productivity applications, from Word, Outlook, and Teams.
OpenText eDOCS provides enterprise content management (ECM) for law firms, corporate legal departments and other professional services organizations producing high-touch, high-value content.
OpenText - Moving content to the cloud: Your way, your paceOpenText
It’s no secret, moving content to the cloud can help fast-track efforts to modernize and optimize workforce collaboration and productivity. But for many, concerns about security and migration complexity remain. Moving however does not have to be an all or nothing proposition. In this session we’ll cover the findings of a recent study OpenText conducted with Forrester Research exploring the benefits of taking a hybrid-cloud approach. Gain actionable insight from the survey of 200+ organizations. Learn how to overcome obstacles and identify the use cases that can help you build the business case for hybrid.
More on OpenText hybrid cloud: https://www.opentext.com/products-and-solutions/products/opentext-cloud
What’s new in OpenText Extended ECM Platform CE 20.4 and OpenText Content Sui...OpenText
Rethink Content Services to connect to your digital business, with new advances to improve information flows, automation, collaboration, and user experiences. With the new CE 20.4 release, OpenText Content Suite Platform and OpenText Extended ECM Platform continue to deliver strategic innovations to help organizations thrive.
Core Archive for SAP Solutions is a fully-featured archiving and document viewing solution that allows customers to archive content from the main SAP database yet still view and interact with the content directly from the Archive. Core Archive supports the archiving of all content and data from SAP and can leverage SAP ILM disciplines. Content is stored in a compliant manner ensuring that GDPR, CCPA and other standards can be met. Core Archive is entirely cloud-based, reducing the IT footprint and offering rapid time to value.
Extended ECM for SAP solutions allows customers to enrich SAP Processes with digital information - saving time, increasing process efficiency and ensures that content is stored and managed in a compliant fashion across the enterprise. Extended ECM for SAP Solutions enables business users to make smarter, more intelligent decisions by leveraging the knowledge in information alongside the data stored in SAP.
OpenText Documentum is a mature product with a long release history. Upgrading to the latest version ensures customers can take advantage of new features and performance improvements. No matter where you are on your upgrade cycle, OpenText to help assist to ensure maximum success. More information at www.opentext.com/documentum
What’s New in OpenText eDOCS Release 16 EP7OpenText
What’s new in OpenText eDOCS Release 16 EP7?
Enhancements drive speed and personalization
OpenText eDOCS secures and centralizes legal enterprise content (document) management to help knowledge workers including lawyers capture, govern, quickly find and securely collaborate on sensitive work product. With Release 16.7 eDOCS accelerates users’ abilities to find and manage their information—dramatically improving productivity with new features that include maximizing working environments “on the go” and AI-powered advanced find.
With OpenText™ Release 16 EP7, eDOCS advances work environments that are highly flexible and customizable with innovations designed to work the way you need to.
What’s New in OpenText eDOCS Release 16 EP7OpenText
What’s new in OpenText eDOCS Release 16 EP7?
Enhancements drive speed and personalization
OpenText eDOCS secures and centralizes legal enterprise content (document) management to help knowledge workers including lawyers capture, govern, quickly find and securely collaborate on sensitive work product. With Release 16.7 eDOCS accelerates users’ abilities to find and manage their information—dramatically improving productivity with new features that include maximizing working environments “on the go” and AI-powered advanced find.
With OpenText™ Release 16 EP7, eDOCS advances work environments that are highly flexible and customizable with innovations designed to work the way you need to.
OpenText™ Discovery 16 provides end-to-end technology for eDiscovery, forensic data collection, contract analysis and knowledge management. Using powerful machine learning, unstructured data analytics and automation, legal teams can manage, search, analyze and produce critical information for discovery, investigations and compliance.
OpenText Content Suite Platform and OpenText Extended ECM: What’s New in Rele...OpenText
OpenText Content Suite and OpenText Extended ECM Release 16 EP7 are now fully containerized for modernized deployment and implementation management. Expanding on the simplified user experiences delivered in R16 releases, Smart View enhancements give the user a more intuitive experience resulting in increased productivity and better collaboration. In addition, important advancements to intelligent automation continue to remove manual content related tasks and streamline business processes.
Speed to finding relevant information for litigation, investigations, regulatory compliance and other legal matters is critical for lawyers and their teams to succeed. OpenText Legal Tech EP7 furthers legal team productivity and speed by deepening AI-powered integrations between products, providing improved user experience with fewer clicks and enhanced access via mobile devices and the Web, and reduces time for manual-intensive tasks with automation. More information at https://www.opentext.com/products-and-solutions/products/discovery.
The OpenText OEM Product Guide provides an overview of the products available to be white-labeled and embedded by OpenText Partners through our OEM Program. It is an interactive document that allows users to easily navigate the vast selection of OEM products, and learn about functionality, use cases, and solution bundles.
Empower mobile workers to engage in business processes on-the-goOpenText
Accelerate business processes and enable your users to remain connected and productive, wherever they are. The OpenText Extended ECM Platform integrates Enterprise Content Management (ECM), with most lead industry applications for HCM, CRM, ERP and more, to bridge content silos and deliver content in context for more effective business processes. By combining OpenText Extended ECM with OpenText Content Server Mobile, you’ll get always-on, mobile access to content managed in business workspaces. Plus, you can instantly access workspaces by scanning QR codes, manage and interact with important documents and metadata, collaborate with other team members and participate in the business process.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Trade up from cube to corner office - OpenText Optimost
1.
2. 1
http://engage.opentext.com/products/optimost
2
WhichTestWon.com
This guide was collaboratively developed by OpenText Optimost1
and WhichTestWon2
OpenText Optimost is a comprehensive web testing, targeting, and personalization software
solution that enables marketers to deliver engaging, profitable websites and campaigns.
Optimost includes self-service capabilities as well as professional consulting to help you test
confidently when the stakes and complexity are highest, immediately when speed is of the
essence, and accurately so you can match the right content to the right customer.
With guidance and tools from Optimost, you can build long-term success and take your testing
programs from invisible to invincible. Optimost has partnered with property and casualty, life,
and health insurers worldwide.
WhichTestWon (WTW) is the dedicated A/B testing and Conversion Rate Optimization (CRO)
resource that reports on the latest in testing trends and techniques. WTW produces the popular
Test of the Week, where testers guess which test version they think won, and are then shown
the real life results. WTW also produces testing and CRO-related interviews, awards, and popular
conferences.
3. Contents
Introduction ///
Become more strategically relevant
to your organization
Organizational roadblocks to centralized CRO ///
Testing & CRO limitations
The biggest testing hurdles
Get yourself on track
Office politics
Revamp office culture through testing
Test in line with industry regulations
Overcome organizational challenges
Change the culture: Planning ///
Define your testing roadmap
Create a testing roadmap timeline
Build a testing roadmap
Build flexibility into your testing plan
Additional roadmap design considerations
Develop a roadmap with limited resources
Change the culture: Prioritization ///
The dangers of RATs
Prioritization system
How does prioritization help you?
Push back the HiPPO
Change the culture: Build smart hypotheses ///
Hypothesis building in your industry
Change the culture: Continuous optimization ///
Continuous optimization checklist
Key to the C-suite: Tie CRO to business KPIs ///
What Are KPIs?
Common KPIs
KPIs beyond website visitors
Use KPIs that matter to management
Conclusion ///
How do you know when you’re there?
Get in touch
4. Optimost.com Trade Up: From Cube to Corner Office
Do you feel like you’re slaving away, trying to boost your
company’s website conversion rates with little sustained
success?
Are you meeting stiff resistance before you can even express
or implement your ideas? Or perhaps you see the impact you’re
making, but wonder why you’re not climbing the ranks?
If this situation sounds familiar, you’re not alone.
Conversion Rate Optimization (CRO) is such a simple idea
and a powerful marketing strategy. But those who aren’t
familiar with it—and haven’t seen its full potential—scarcely
believe it when optimization experts, like you, promise happier
customers and millions in higher revenue.
We know you know there’s a better way. And, that’s why
we’ve produced this guide. It shows you how to make your
organization as clear-eyed about CRO as you are.
By showing you how to deliver on the promise of CRO, this
guide will help you be more persuasive, more relevant, more
sought after, and more successful in your organization.
5. Optimost.com Trade Up: From Cube to Corner Office
We developed this guide based on proven success working with hundreds of enterprise customers across
many industries. We’ve helped them achieve annual revenue uplift—from tens of millions of dollars to
hundreds of millions of dollars—all through optimization.
B U T H O W D O Y O U G E T T H E R E ?
This how-to guide provides practical advice, expert strategies, and step-by-step instructions to help
you overcome obstacles and help your organization accelerate success. You’ll also set yourself up as a
more a persuasive, relevant, and successful CRO expert, tester, and digital marketer.
So, if you feel stuck in your cube and want to move to that corner office, read on to empower yourself
and move to the next level.
Let’s get started!
These companies share common traits. They’ve all:
> Built a dedicated team.
> Invested in learning and codifying best practices.
> Recruited executive champions.
> Tested before every feature release.
> Put customers at the center of their decision-making process by making sure
testing and optimization are at the heart of their digital experience development.
6. Optimost.com Trade Up: From Cube to Corner Office
B E C O M E M O R E S T R AT E G I C A L LY R E L E V A N T TO Y O U O R G A N I Z AT I O N
To get ahead, you need to make testing and CRO more central to your organization.
Overcome organizational challenges
by building consensus: Agree with your
colleagues on what defines success, and
stress how testing can achieve success
for every department throughout the
organization.
Align internal business objectives and
get stakeholders involved in the CRO
process: Plan and prioritize what to test,
develop smart hypotheses, and continually
optimize your hypotheses to build a record
of repeat successes.
Communicate the value of CRO
and testing: Spread the word about
your testing initiatives, and develop
team-building activities that engage
stakeholders to help them understand
the value of testing.
Speak management’s language by using
the Key Performance Indicators (KPIs)
they respond to: Tap into the metrics
that matter most to management; then
communicate the value CRO delivers
using their terms.
BROADLY SPEAKING, HERE’S HOW:
1 3
2 4
Now let’s go through each of these steps in more depth.
7. Optimost.com Trade Up: From Cube to Corner Office
T E S T I N G & C R O L I M I TAT I O N S
Testing and Conversion Rate Optimization (CRO) requires a lot of time, money, and effort.
Many companies aren’t convinced it’s worth allocating significant resources to testing or CRO.
Does this sound like a belief held in your organization? If you’re having a hard time convincing
management about the value of testing, you’re not alone.
We’ve worked with many testing experts in your shoes and helped them change the game at
their organizations, so take heart and read on!
8. Optimost.com Trade Up: From Cube to Corner Office
T H E B I G G E S T T E S T I N G H U R D L E S
In 2015, WhichTestWon’s State Of Online Testing Report found the biggest hurdles stopping companies
from testing more included:
1 Inadequate time, funding, and staff
2 Limited testing knowledge
3 Limited traffic
Let’s look more at all
of these constraints
and explore ways to
overcome them.
9. Optimost.com Trade Up: From Cube to Corner Office
O F F I C E P O L I T I C S
Beyond budget, time, resources, and knowledge, culture
is one of the biggest challenges likely holding back many
organizations from maximizing the value of their testing
and optimization efforts.
In fact, office politics is probably the biggest conversion
killer out there! Case in point: the HiPPO
(Highest Paid Person’s Opinion). The HiPPO might
single-handedly be accountable for squeezing the life
out of your CRO efforts.
Your HiPPO may be responsible for the death of more
meaningful tests each year than all other corporate
roles combined.
10. Optimost.com Trade Up: From Cube to Corner Office 23
Deflate the HiPPO
Everyone talks about “the elephant in the room,” but the
HiPPO often doesn’t get the mention they deserve. And
that’s too bad, because the HiPPO needs to be addressed—
and deflated.
HiPPOs are problematic when they base decisions on
conjecture instead of data. It’s like a wild card. Their opinions
may make perfect sense, or they may be totally out in left
field. Either way, their suggestions may not actually be best
for the business or your customers.
In reality, your users may feel or act much differently.
And, that’s what matters most!
To maximize profits, your site needs to reflect what
works best for your customers. But, you can’t know
what that is if you aren’t testing.
If your HiPPO is (ironically) pig headed, you might find
yourself in a tricky position. You’ll need to rein in their
unfounded ideas, while still getting their support for
CRO and testing resources.
If this seems an impossible task, the good news is, it’s
not. It’s actually quite simple. You just need to use a
data-driven testing approach.
My wife was on the website last
night and found the navigation
confusing. We should fix this.
An actual HiPPO quote
“
”
11. Optimost.com Trade Up: From Cube to Corner Office 24
Data-driven testing approach
To tame the HiPPO, data is your best weapon. Use data,
not anecdotes, to drive decisions.
That means testing, measuring, and analyzing every
step of the conversion funnel on your website. Any site
changes should be made because you have quantitative
proof that they will improve the outcome you’re driving.
That said, if your HiPPO remains adamant their opinion
is right, co-opt them through data-driven testing.
Incorporate your HiPPO’s suggestions into your test
planning and prioritization. It’s a great strategy to help
you get ahead, because it helps show your HiPPO you
value their ideas. Doing so is important to garner their
support. Also, planning and prioritizing helps you bring
order to the chaos and decide what to test first.
Senior management will love you if they see that
you’re not only doing the work right, but doing the
right work. When you do both, your HiPPO can show
he or she is delivering more overall value to the
company. And, in turn, your work will be deemed more
valuable.
As the CRO owner, you probably already have much
more detailed data than your HiPPO. So, you can easily
use it to your advantage to fuel your CRO/testing
agenda.
Do the work right,
and the right work
12. Anticipate roadblocks your CRO program might hit, before they arrive.
Get step-by-step guidance to overcome them and change your organization’s culture
through better planning, prioritization, and more.
Learn how to get your executives to listen, love, and lavish resources on you and your
team.
No!
We never mention p-values, t-stats, two-tailed tests, or confidence levels (well, ok, we
do mention confidence levels once, in a footnote. We couldn’t resist).
This guide is NOT about how to run a test or interpret its results (though we have a great
deal to offer on that score, if you’re interested). It’s about how to make better decisions
about where to test, what to test, and get the most resources, skills, buy-in, and attention
for your conversion rate optimization program.
It’s a step-by-step guide to make you a superstar!
Is this yet another guide to optimization?
Thanks for reading the preview!
Why should you sign up for the full guide?
Download the guide
or go tohttp://tiny.cc/trade-up