The document describes a proposed mobile app called Pashash that would allow users to share photos and information about products they see in real-world stores. It notes that 70% of shopping happens in real world stores but there is no existing app to share these experiences. The document outlines Pashash's features, growth strategy, revenue model, current status and roadmap to build a user base and approach stores for partnerships.

1. Share Real-World Shopping

2. I am
what I buy.

3. Real-World Shopping finds currently get lost in the noise.
People want to connect with others
that care about shopping.

4. The Opportunity
70%
93%
of shopping use smartphones sharing real-world
happens when shopping content via mobile
in the real-world in the real-world phones is growing
No App Exists to Share Real-World Shopping

5. The Market
Shopping
(33 mil)
(5 mil)
(650 k)
(20 mil)
(13 mil)
Online Real-World
(Users where available) Curation (80 mil)

6. With Pashash You Can…
See a Great Buy. Let Everyone Know.
See a great buy
>> take a picture
>> tag it
(price & store)
>> share it
Build your
profile to
reflect who
you are

7. With Pashash You Can…
Discover Shopping – Anywhere.
Discover the
best buys at
your location
specifically for
you
See the things
your friends
have found

8. Growth Strategy
Constantly Optimised Viral Distribution
• All content is user generated
• Focus on social engagement
Target People Passionate About Deals
• 45% of Americans will only shop on sale
• Fashion and home are important verticals
Store Partnerships Leverage Customer-Base
• Offer incentives to users for posting items
• Drive competition amongst stores

9. Revenue Model
1 Lead Generation
Store Name: My Store
Location: 10 Main Road
Reward:
5% off by getting 10
Likes on something
you share
Store pays to Customer shares 92% trust
register a reward coffee and recommendations
with Pashash redeems reward of friends
2 Intent-based Advertising
• Stores and brands connect with people wanting to buy something
• The right: person, place, time

10. Current Status
Available on the Media and networking
App Store through Google Umbono
Community of beta Winner of Startup World
testers and supporters Cape Town

11. 12-Month Roadmap
Grow user-base (focusing on NY, SF and Singapore)
PR and Marketing
Improve product on user-feedback
Begin approaching stores to offer user-incentives
Raise VC and relocate to the US

12. Team
Faheem Kajee – Co-founder (CEO)
• Global Equity Analyst (tech) with Kokkie Kooyman
(Investment Week Best Financial Fund Manager)
• Chief Analyst at World of Avatar
(Acquired Mxit – largest social network in Africa)
Lawrence Webley – Co-founder (CTO)
• Computer Science at University of Cape Town
(Top Student in 2011)
• Smartphone development at:
Korbitec, Tasty Poison Games, and Indaba Mobile

13. Angels & Advisors
Google Umbono Incubator
• Direct investors in Pashash:
Michael Greve; Andrea Bohmert; Tim Parsonson; Willem van Biljon; Andreas von
Blottnitz; Dana Buys
• Personally mentored by:
Ben Davies (Google Emerging Markets UX | London); Pieter Greyling (Developer
Advocate at Android | London); Irving Fain (CEO of Crowdtwist | New York)
Michael Greve – Lead Angel
• Founded Flug.de (Sold to Otto Group)
• Founded Lastminute.de (Sold to Lastminute.com)
• Founded WEB.DE (IPO and sold to United Internet)
• CEO of Kizoo Technology Ventures

14. Contact Us
For further information please contact Faheem Kajee at:
faheem@pashash.com
(US) 917 951 8641
Pashash.com
blog.Pashash.com
facebook.com/pashashapp
twitter.com/pashash
gplus.to/pashash

15. Featured In