Barcode Hero Presentation

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The document discusses re-inventing the in-store shopping experience through a disruptive mobile app model. The app is optimized for small screens and uses microcontent, a community of experts, and game mechanics to drive engagement. It allows users to get personalized recommendations on any product in any store. Early data shows strong user engagement with the app. The document argues this new model presents opportunities for retailers, brands, and publishers to better connect with shoppers in physical stores.

Technology Business

Re-‐inven'ng
the
in-‐store
experience
Under
the
Radar
2010
©
2010
Kima
Labs,
Inc.

November
12,
2010

I

online
shopping!
– Developed
Personaliza@on
– Led
Social
Networks
Ini@a@ve
– Founded
Automated
Adver@sing

($300
million
channel)
2001-‐2006

Online
Retail
$210B
In-‐Store
$4T
US
Visual:
put
a
screenshot
of
online
vs.
oﬄine

• Product
info
limited
to
the
box
• No
trusted
source
• One
store
ﬁts
all
–
no

personaliza@on
• Pricing
is
opaque

• Op'mized
for
small
screen
• Disrup0ve
microcontent

• Op'mized
for
small
screen
• Disrup've
microcontent
• Community
of
experts

• Op'mized
for
small
screen
• Disrup've
microcontent
• Community
of
experts
• Follow
who
you
want

• Op'mized
for
small
screen
• Disrup've
microcontent
• Community
of
experts
• Follow
who
you
want
• Any
product,
any
store

• Op'mized
for
small
screen
• Disrup've
microcontent
• Community
of
experts
• Follow
who
you
want
• Any
product,
any
store
• Free

Strong
Engagement
• 3,500
have
become
king
or
queen
• 10%
leave
product
comments

• >30%
share
product
recommenda'ons
– Average
recommender
recommends
15
products
23

Opportuni@es
for
Retailers
• Increase
conversion
with
beNer
discovery

experiences
• Increase
basket
with
smart
cross-‐
and
up-‐sell
25

Opportuni@es
for
Brands
• Go
beyond
the
box
• Reach
people
in
the
aisle
26

• Re-‐inven@ng
in-‐store
shopping
• Disrup@ve
model
based
on
community,

microcontent,
and
compe@@ve
game

mechanics
• Strong
engagement
• Opportuni'es
for
retailers,

brands
and
publishers

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Barcode Hero Presentation

2. I online shopping! – Developed Personaliza@on – Led Social Networks Ini@a@ve – Founded Automated Adver@sing ($300 million channel) 2001-‐2006

8. Online Retail $210B In-‐Store $4T US Visual: put a screenshot of online vs. oﬄine

10.

11.

12.

13. • Product info limited to the box • No trusted source • One store ﬁts all – no personaliza@on • Pricing is opaque

14. Let’s re-‐invent in-‐store shopping.

15.

16. • Op0mized for small screen

17. • Op'mized for small screen • Disrup0ve microcontent

18. • Op'mized for small screen • Disrup've microcontent • Community of experts

19. • Op'mized for small screen • Disrup've microcontent • Community of experts

20. • Op'mized for small screen • Disrup've microcontent • Community of experts • Follow who you want

21. • Op'mized for small screen • Disrup've microcontent • Community of experts • Follow who you want • Any product, any store

22. • Op'mized for small screen • Disrup've microcontent • Community of experts • Follow who you want • Any product, any store • Free

23. Strong Engagement • 3,500 have become king or queen • 10% leave product comments • >30% share product recommenda'ons – Average recommender recommends 15 products 23

24. Demo

25. Opportuni@es for Retailers • Increase conversion with beNer discovery experiences • Increase basket with smart cross-‐ and up-‐sell 25

26. Opportuni@es for Brands • Go beyond the box • Reach people in the aisle 26

27. Opportuni@es for Publishers • Extend your brand into stores -‐ through the content you already have 27

28. • Re-‐inven@ng in-‐store shopping • Disrup@ve model based on community, microcontent, and compe@@ve game mechanics • Strong engagement • Opportuni'es for retailers, brands and publishers

29. • Re-‐inven@ng in-‐store shopping • Disrup@ve model based on community, microcontent, and compe@@ve game mechanics • Strong engagement • Opportuni'es for retailers, brands and publishers

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