Coupons 2.0 – How Shoppers Are Leveraging the Network to Beat Retailers At Their Own Game
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of "easy freebies." Coupons 2.0 are also about the enormous social access that the Internet and devices have unlocked for users, as well as the coupling with people's innate cultural need to "get over" on systems. Coupons 2.0 is about the new power of networks to enable shoppers to beat retailers at their own game.
Fallon's digital strategists Sarah Crist (@scrist5) and Liz Giel (@lizgiel) reveal the drivers of success for enabling Coupons 2.0 thinking on your brands and demonstrate how the art of the bargain is evolving the retail model and commercial creativity.
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
Driving Sales without Discounting; Card-Linked OffersCartera Commerce
Held on May 24th, this webinar titled, "Card-Linked Offers; Driving Sales without Discounting" was presented by Madeline Aufseeser of Aite Group and Kevin McCarthy from Cartera Commerce. This webinar was available through Multichannel Merchant and Chief Marketer, and highlights card-linked offers, the industry's response to this emerging approach to in-store engagement, as well as sharing customer case studies.
Card-Linked Offers; The New DEAL For In-Store RetailersCartera Commerce
The card-linked offer is a new type of shopping deal linked to the credit and debit cards shoppers already use and value. Because offers are linked to cards, merchants can use anonymous transaction data to target the right customer segments and enjoy true incremental sales analytics. And, unlike Daily Deals, card-linked offers require no paper vouchers or manual tracking. Card members are enrolled automatically, receive offers from their trusted banks and card issuers, and redeem offers just by swiping their cards.
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
Driving Sales without Discounting; Card-Linked OffersCartera Commerce
Held on May 24th, this webinar titled, "Card-Linked Offers; Driving Sales without Discounting" was presented by Madeline Aufseeser of Aite Group and Kevin McCarthy from Cartera Commerce. This webinar was available through Multichannel Merchant and Chief Marketer, and highlights card-linked offers, the industry's response to this emerging approach to in-store engagement, as well as sharing customer case studies.
Card-Linked Offers; The New DEAL For In-Store RetailersCartera Commerce
The card-linked offer is a new type of shopping deal linked to the credit and debit cards shoppers already use and value. Because offers are linked to cards, merchants can use anonymous transaction data to target the right customer segments and enjoy true incremental sales analytics. And, unlike Daily Deals, card-linked offers require no paper vouchers or manual tracking. Card members are enrolled automatically, receive offers from their trusted banks and card issuers, and redeem offers just by swiping their cards.
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
Referral Marketing: How To Influence Social Buying BehaviourSociable Labs
Internet retailers are shifting gears to determine the formula for success in an increasingly busy social space.
The fine folks at Edelman recently released an inside look at Digital in 2016, emerging five main trends to keep an eye out for as your marketing team embarks to crush its customer acquisition goals.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
Silverpop: Taking Loyalty Beyond the DiscountSilverpop
The term "loyalty" means different things to different digital marketers. Many small- to medium-sized businesses have implemented punch card programs to encourage repeat business and reward frequent customers, while failing to capture important customer information in a meaningful and trackable way. Some large companies spend millions of dollars on loyalty programs that drive sales and customer satisfaction, but sometimes also create discount-happy customers.
In this Webinar, Silverpop's Dave Walters will offer his advice on shifting the current thinking around these types of programs to focus on what he calls "experience-based loyalty" -- focusing on identifying user actions that indicate a deep affinity for your brand and the kinds of experiences that will amaze your customers, rather than simply handing out discounts and coupons.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Knowledge engineering: from people to machines and back
Fallon Brainfood: Coupons 2.0
1. Be sure to check-in on Foursquare and friend
Fallon Brainfood on Facebook for SPECIAL OFFERS!
2.
3. Coupons 2.0
How Shoppers Are Leveraging the Network to Beat
Retailers at Their Own Game
June 22, 2011
4. We are…
Sarah Crist Liz Giel
Digital Associate Digital Strategist
Fallon Fallon
Twitter: @scrist5 Twitter: @lizgiel
LinkedIn: LinkedIn:
http://linkedin.com/in/sarahcrist http://linkedin.com/in/lizgiel
5. We want to share what we’ve learned about the
evolution of Coupons and the future of Coupons 2.0.
- The Coupon Comeback
- The Psychology of Saving
- More Than Dollars Off: Delivering the Thrill
- Turn Discount Addicts into Brand Loyalists
- How to Get in the Game
7. At the turn of the millennium,
coupon use began to slide from 4.6
billion coupons redeemed in 1999 to
2.6 billion in 2008.
8. Then the recession hit, triggering a
coupon resurgence driven in large
part by the Internet.
9. While coupon enthusiasts continue to find deals in
Sunday mailers, they supplement their stack with
online savings.
10. The rapid adoption of
mobile devices has
offered an even more
simple approach to
finding and accessing
coupons.
11. Redemptions grew by 27% in 2009
alone, with Internet coupons leading the
way, rising more than threefold.
12. But the people redeeming coupons
aren’t just those in economic need of savings.
13. Enthusiast couponers who use online coupons are
most likely to be young and high income, with
60% making more than $50,000 HHI per year.
14. It’s become clear that the lure of couponing
goes deeper than “easy savings.”
15. The
Psychology of Saving
is more powerful than the discount.
16. The great difference found between
those highly prone to coupons and those less
prone is “a strong underlying ego-related
dimension” to extreme couponing.
Source: Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings
16
Journal of Advertising Research (2003)
17.
18. The “Krazy Coupon Lady” does not need
to save hundreds of dollars on groceries.
She needs the feeling she gets from saving.
19. Extreme Couponers aren’t the norm, but their behavior is
an exaggerated version of the everyday coupon seeker.
KRAZY EVERYDAY
20. “I loved it. I’d just gotten $10 worth of books free.
It almost felt as if I’d shoplifted.
It’s absurd that I should have felt so giddy. ”
David Pogue (on Groupon), NYTimes Tech Journalist
20
21. Easy Savings does not
explain the success behind
sites like Rue La La and Gilt.
22. The average coupon user has developed an
expectation of savings that affects their
purchasing behavior.
Pricenoia — noun
Insider Discount for Everyone!
Pricenoia: A disorder characterized by the
systematic verification of international sites
when ordering from Amazon.
24. Coupons 2.0 is the next era of
couponing—leveraging the power
of the network to enable
shoppers to feel they’ve beaten
retailers at their own game.
25. RESISTANCE
IS FUTILE.
Brands must embrace this mentality and
offer consumers the rush they seek.
31. For Old Navy, the lure of a $1 scarf brings people
into the store, but providing the rush of saving
around every corner leaves visitors with a full cart.
32. Backcountry.com’s version of the $1 scarf is Steep and
Cheap, a daily deal website which serves as a gateway
for users to explore their site for additional savings.
33. Dairy Queen uses deals to recruit members for their
Blizzard Fan Club, fostering an ongoing relationship
with their customers.
34. Totino’s uses the network effect to turn cheap
loyalists into social advocates.
38. Sun Country recently used Groupon as bait by offering
an unexpected product for unexpected value.
39. Businesses who use
deal sites like
Groupon must make it
worthwhile and offer
consumers the
perception they’re
coming out on top.
40. Sun Country employed robust restrictions to ensure
a positive business outcome from the deal while
consumers marveled over the savings.
pssst… not valid for travel on Friday or Saturday, must pick month, additional fees apply.
41. Sun Country should have taken the deal one step further,
by getting users involved with their rewards program.
42. Target delivers the perception of savings euphoria
while solving business problems.
“The more you buy, the more you save!”
43.
44. The allure of “everyday savings” is similar
to loyalty programs where experiential
savings attract repeat customers.
47. Zappos takes loyalty a step further and combines
exclusivity with competition, tapping into the
gamesmanship that’s already present in finding deals.
50. Near Field Communications (NFC) allows
for simplified transactions, data
exchange, and connections with a touch.
51. A “futuristic” example of how NFC will affect
coupons and discounts.
Consider arriving at the Use your cell phone Ten minutes later, you To check out, your phone
airport on vacation and as your room key via receive a message from the can be used before exiting
receiving a check-in NFC chips in the front desk to ensure you’re the hotel lobby. You are
notification from your hotel device and the door satisfied with your room. given a quick satisfaction
that contains your room handle. They also offer 15% off survey and, in return,
key so you can bypass the room or spa services. bonus loyalty points for
front desk. your participation.
Source: ASSA ABLOY Mobile Keys at Clarion Hotel Stockholm
52. Starbucks Card Mobile is an early example of what
will soon be the norm, allowing customers to check
rewards and make purchases from a mobile device.
53. A rise in smartphone ownership coupled with NFC
deployment will increase mobile coupon adoption.
• POS equipment for
Mobile Coupon Adoption
redemption
• Consumer awareness
• Lack of CPG offers
• Opt-in process
• NFC deployment
• Consumer interest
• Real-time offers
• Geo-targeting
Source: JupiterResearch (2/08) Time
54. In summary, there are a few key drivers when it
comes to maximizing the thrill of savings.
- Once You Got ’Em Keep ’Em
- Utilize the Network Effect
- “How Could I Not?” Deals
- Insider Trading
- All the World’s a Game
- Hit Them with Uber-Savings
65. To succeed in this new age of couponing,
you need to enable your consumers to feel
they’ve “won” a battle against retailers.
66. Our Parting Words:
What marketers can do today.
1. Focus on delivering the thrill of savings—not technology or savings alone.
2. Ensure business goals are considered when developing promotion ideas
and loyalty programs.
3. Make sure e-mails are mobile-optimized.
4. Start thinking about the customer purchase process, and find
opportunities to provide the excitement of saving money throughout
the entire experience.
5. Capitalize on the increased foot traffic that comes with using offers as
bait.