SlideShare a Scribd company logo
Monday, August 13, 12
What if all the
                        updates can be done
                        by Ronald McDonald?
Monday, August 13, 12
Like having a “Like”
     button on a real object
Monday, August 13, 12
... or having a “Share” button in a
                                   Museum.
Monday, August 13, 12
the solution.
Monday, August 13, 12
Wooz.in is...

                    • Connecting the online and offline worlds.
                    • Placing social media features (ie. Like,
                        Share, check-in, etc) in the real world.
                    • Giving a real life experience with a twist of
                        social media amplification.



Monday, August 13, 12
Join & Connect


                        +        =


Monday, August 13, 12
Amplifications




                                        others...

Monday, August 13, 12
Like
           Put$your$predefined$status$and$users$
             will$automa3cally$put$“Like”$and$
             publish.




Monday, August 13, 12
Places




Monday, August 13, 12
Image to Wall




Monday, August 13, 12
“Like” for real
                object




Monday, August 13, 12
Share the real
              experience




Monday, August 13, 12
Monday, August 13, 12
Physical                  Online
                 User
                                      appearance                  Update




                        Real Social                  On ground
                        Interaction     Database     Activation
                                       Acquisition




Monday, August 13, 12
Spot 1



                   +      Wooz.in Pin


                 Spot 2                   Activation



                   +          Virtual
                           achievement/
                              reward

                 Spot 3
                            Pin = Badge

Monday, August 13, 12
Wooz.in Insights
        •     Wooz.in gives real
              time insight that can
              be access by Admin &
              Sponsor.

        •     Real time demographic
              & psychographic.

        •     Data suitable for
              further study and
              research



Monday, August 13, 12
Commercial Applications



Monday, August 13, 12
User Engagement at Events
     •      Events are used for user acquisition - login to   •   Use your RFID card to ‘like’ and ‘share’ objects
            your Facebook account, authorize the app, and         to Facebook, or check-in to a venue
            get your RFID card/wristband

                                                              •   Gain insights on visitors: demographics, likes,
     •      Use your RFID card/wristband at the auto-             interests
            upload photo booth




Monday, August 13, 12
Social Media Engagement
         Platform for Merchants/Venues
     •     what if... the standard   •   what if... we can track
           membership card               activities of the
           program could be              members to enable
           built in with an              better and
           automatic share to            customized loyalty
           social media for every        programs?
           activity?
                                     •   what if.. . we could do
     •     what if... social media       a campaign through
           campaigns could be            social media and
           built-in with                 track response rates?
           accurately trackable
           response rates?           •   what it... we could
                                         analyze all that data
                                         by demographics and
                                         interests?
Monday, August 13, 12
Product Sampling
                          Response Rate
           •      Use Wooz.in for people to register
                  for samples, and ‘Like’ the brand
                  page

           •      Utilize Wooz.in to create
                  engagement

           •      Track return customers at later
                  samplings

           •      Use Wooz.in for polling (tap to vote
                  your favorite flavor!) and map results
                  to demographics



Monday, August 13, 12
Our Clients




Monday, August 13, 12
Consumer Journey



Monday, August 13, 12
Tap RFID device at
                                                        Photobooth,
                                                    autoupload photo to
                                                    Facebook, Twitter, etc
               Enter Venue


                                                     Tap RFID device at
                                                       status update,
                                                    autoupdate status to
                                                    Facebook, Twitter, etc
          Register: Facebook
                               Tap RFID Device at
           Connect, Twitter
                                 Wooz.in Spots
            Authorize, etc
                                                     Tap RFID device at
                                                    check-in, autocheck-in
                                                      to Facebook, etc



        Receive RFID Device
                                                       Tap RFID device at
                                                    like/share button, auto
                                                          like/share to
                                                     Facebook, Twitter, etc

Monday, August 13, 12
Recent Events



Monday, August 13, 12
Oreo Fun Carnival




Monday, August 13, 12
Microsoft Campfire




Monday, August 13, 12
Newyorkarto: Orang Jawa
                   Ngerap Di New York




Monday, August 13, 12
Smirnoff Ice
                        Nightlife Exchange Project




Monday, August 13, 12
Connecting the online & offline worlds.



Monday, August 13, 12

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Wooz.In Social Platform

  • 2. What if all the updates can be done by Ronald McDonald? Monday, August 13, 12
  • 3. Like having a “Like” button on a real object Monday, August 13, 12
  • 4. ... or having a “Share” button in a Museum. Monday, August 13, 12
  • 6. Wooz.in is... • Connecting the online and offline worlds. • Placing social media features (ie. Like, Share, check-in, etc) in the real world. • Giving a real life experience with a twist of social media amplification. Monday, August 13, 12
  • 7. Join & Connect + = Monday, August 13, 12
  • 8. Amplifications others... Monday, August 13, 12
  • 9. Like Put$your$predefined$status$and$users$ will$automa3cally$put$“Like”$and$ publish. Monday, August 13, 12
  • 11. Image to Wall Monday, August 13, 12
  • 12. “Like” for real object Monday, August 13, 12
  • 13. Share the real experience Monday, August 13, 12
  • 15. Physical Online User appearance Update Real Social On ground Interaction Database Activation Acquisition Monday, August 13, 12
  • 16. Spot 1 + Wooz.in Pin Spot 2 Activation + Virtual achievement/ reward Spot 3 Pin = Badge Monday, August 13, 12
  • 17. Wooz.in Insights • Wooz.in gives real time insight that can be access by Admin & Sponsor. • Real time demographic & psychographic. • Data suitable for further study and research Monday, August 13, 12
  • 19. User Engagement at Events • Events are used for user acquisition - login to • Use your RFID card to ‘like’ and ‘share’ objects your Facebook account, authorize the app, and to Facebook, or check-in to a venue get your RFID card/wristband • Gain insights on visitors: demographics, likes, • Use your RFID card/wristband at the auto- interests upload photo booth Monday, August 13, 12
  • 20. Social Media Engagement Platform for Merchants/Venues • what if... the standard • what if... we can track membership card activities of the program could be members to enable built in with an better and automatic share to customized loyalty social media for every programs? activity? • what if.. . we could do • what if... social media a campaign through campaigns could be social media and built-in with track response rates? accurately trackable response rates? • what it... we could analyze all that data by demographics and interests? Monday, August 13, 12
  • 21. Product Sampling Response Rate • Use Wooz.in for people to register for samples, and ‘Like’ the brand page • Utilize Wooz.in to create engagement • Track return customers at later samplings • Use Wooz.in for polling (tap to vote your favorite flavor!) and map results to demographics Monday, August 13, 12
  • 24. Tap RFID device at Photobooth, autoupload photo to Facebook, Twitter, etc Enter Venue Tap RFID device at status update, autoupdate status to Facebook, Twitter, etc Register: Facebook Tap RFID Device at Connect, Twitter Wooz.in Spots Authorize, etc Tap RFID device at check-in, autocheck-in to Facebook, etc Receive RFID Device Tap RFID device at like/share button, auto like/share to Facebook, Twitter, etc Monday, August 13, 12
  • 26. Oreo Fun Carnival Monday, August 13, 12
  • 28. Newyorkarto: Orang Jawa Ngerap Di New York Monday, August 13, 12
  • 29. Smirnoff Ice Nightlife Exchange Project Monday, August 13, 12
  • 30. Connecting the online & offline worlds. Monday, August 13, 12