Change.org is an online petition platform that has helped drive change through 250 million supporters worldwide. The document outlines how unexpected people have used Change.org petitions to successfully encourage charity support, convince politicians to attend debates, and crowdfund medical treatment. It provides tips for running a successful petition campaign, noting the importance of a clear ask, personal story, community building, and leveraging supporter numbers to gain attention from the media and decision-makers.

1. Change.org
How unexpected people are
changing the world

2. Pascale Frazer-Carroll
Senior Campaigner
pcarroll@change.org
@Pascalefraze
Nice to meet you!

3. Launched in 2007
250 million voices
world wide
100,000 members

4. Campaigns winning around the world,
everyday

6. Powered by a petition
Signers:
Encouraged Charity
Anthony Nolan to get
behind the campaign
Signers:
Wrote and met with
MPs and convinced
them to attend
debates
Signers:
Crowdfunded
£150,000 which paid
for Sasha’s
treatment

7. But how can a petition really help me?
✓Reach more supporters
✓Get the attention of the press
✓Get the attention of the decision maker
✓Provide a focal point for your campaign

8. What are the secrets to a successful
Change.org campaign?

9. Clear &
tangible
ask

11. Personal
story &
authenticity

12. Which picture did best?

13. Communit
y building

15. It’s not all about the numbers. It’s
about what you do with them.

16. Thank You!