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How Refuge punches above its weight

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Janqui Mehta, Refuge
www.charitycomms.org.uk/events

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How Refuge punches above its weight

  1. 1. How Refuge punches above its own weightJanqui MehtaSenior communications officerDecember 2, 2010
  2. 2. Refuge – who we are• National domestic violence charity• World’s first refuge – 1971• Service pioneer• Largest single provider• Supporting 1,000 women and children on any given day – 80,000 women and children a year• Two thirds of the residents in our refuges are children
  3. 3. Prevention – communications objectives• Reach out to women experiencing domestic violence• Challenge negative attitudes – Zero tolerance
  4. 4. Asset base 1. Media contacts 2. Women who have experienced domestic violenc 3. Committed individual supporters 4. Celebrity support 5. Probono agency support 6. Cross party political alliesCharity assets + corporate assets = high profile opportunities
  5. 5. www.fourwaystospeakout.com
  6. 6. www.fourwaystospeakout.comFour ways• Sign a petition: urge Government to ensure every woman and child has access to specialist services• Buy an Avon empowerment necklace: raise funds for Refuge’s life-saving work• Download a campaign poster: post it in your community to support women experiencing domestic violence• Spread the campaign: encourage friends and family to take part
  7. 7. Asset base1. Media contacts2. Women who have experienced domestic violence3. Committed individual supporters4. Celebrity support5. Probono agency support6. Cross party political allies
  8. 8. Media contacts
  9. 9. Media contacts- www.fourwaystospeakout.com
  10. 10. Media contacts – results- www.fourwaystospeakout.com
  11. 11. Women and families supporting Refuge’s work
  12. 12. Women and families supporting Refuge’s work- www.fourwaystospeakout.com
  13. 13. Committed individual supporters
  14. 14. Celebrity support
  15. 15. Celebrity support- www.fourwaystospeakout.com
  16. 16. Pro bono agency support- snapshot of Refuge’s campaigns
  17. 17. Pro bono agency support- www.fourwaystospeakout.com
  18. 18. Cross party political allies
  19. 19. Cross party political allies- www.fourwaystospeakout.comAlan Campbell MP• “I would like to congratulate you on the recent launch of your campaign. It is campaigns like this that continue to raise awareness of the issue and challenge the perceptions of what people believe domestic violence entails.”Lynda Waltho MP• “Domestic violence blights and destroys lives. It is no respecter of age, race, colour or creed; its vitally important that we keep the spotlight on it and Government focused on working with partners to see it eradicated.”
  20. 20. Asset base• Media contacts• Women who have experienced domestic violence• Committed individual supporters• Celebrity support• Probono agency support• Cross party political alliesCharity assets + corporate assets = high profile opportunities
  21. 21. Thank you Janqui_mehta@refuge.org.uk 020 7395 7731

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