The document discusses digital inclusion and barriers to internet access. It notes that 13% of UK adults are non-users, with many being older adults or those from lower socioeconomic households. Some non-users rely on others to access the internet as proxies. The Tinder Foundation aims to support people in gaining basic digital skills, with many beneficiaries reporting improved quality of life, employability, and financial management. The 100% Digital Leeds initiative seeks to activate organizations and mobilize community resources to help more people access and use digital tools through a combination of in-person and online support.

1. Helen Milner OBE, @helenmilner
Chief Executive, Tinder Foundation
23 May 2016
100% Digital Leeds

2. A world where everyone
can benefit from digital

6. Non users: 13% of adults in the UK, with 58% of non-users
aged 65+, 42% are in DE households
Narrow internet users: 11% of all internet users, older (55-
64s (23%), 65+ (36%)), DE (18%), and newer users (31%)
Proxy users: 33% of non-users have asked someone else to
use the internet on their behalf in past 12 months.
Younger non-users (16-64) more likely than older non-
users (65+) to say they have made a proxy use of the
internet in this way

7. 7

8. 8

9. Better lives,
reduced social
challenges
Stronger
economy
Digital Inclusion

10. Tinder Foundation Learning and Development Strategy 2015
1.88m
People
supported to
gain better basic
digital skills
92%
Have
improved
their quality
of life
Have
progressed
onto jobs or
feel more
employable
Feel more in
charge of their
finances and
able to manage
their money
62%
48%

13. For example
“I can upload an
attachment
in email”
“I use email to
apply for jobs”
“I get a job,
I have more
money, I am
more
confident”

14. Local + Digital
Blend of face-to-face support +
online tools

15. A big club with a shared vision

16. digital tools

17. 100% Digital Leeds

18. Activating, mobilising,
connecting & equipping
People & organisations
Front-line staff, community volunteers, digital
champions, community assets

19. Basic
Digital
Skills Financial
Literacy
Health &
Social Care
English
Language Employability
Small
Businesses
Community
Integration
A world where everyone
can benefit from digital
Leeds

27. Get Online
Week
Signpost to
map
Learn My
Way
Digital
champions
Train own
staff
Access free
city wifi
Build on
what exists

28. ● Own: the possibilities and the actions to achieve them
● Target: people who are hardest to engage
● Collaborate: co-design and co-produce the solutions
● Build: on what exists, grow the good initiatives
● Coordinate: your actions
● Don’t: procrastinate
● Involve: everyone

29. Better lives,
reduced social
challenges
Stronger
economy

30. 100% Digital Leeds