Parlor aims to revolutionize the freelance beauty industry by providing an on-demand platform that addresses limitations of existing "Uber for Beauty" apps. The platform allows clients to choose preferred stylists, locations, prices and services, while stylists are paid well and offered incentives. Parlor combines the reliability and flexibility of on-demand with the quality and options of traditional salons to benefit both clients and independent stylists.

1. REVOLUTIONIZING THE FREELANCE BEAUTY INDUSTRY

2. The Problem
The market is filled with “Uber for Beauty” and “OpenTable for salon” apps that
are often leave stylists and clients unsatisfied.
Here’s why:
They offer a limited number of looks for one client demographic
They offer a much smaller selection of services than traditional salons
Limited to no price or product preferences
Clients can’t choose or re-book a preferred stylist
Stylists are controlled like employees while compensated like contractors

3. The Problem
If a stylist wants independence and a client wants choice,
their only option is a traditionally-booked freelance
appointment.
65% of the appointments in this $40B industry (US) are
being booked this way - via text messages, e-mails, and
phone calls – without the scheduling and organizational
support of a front office.
You deserve better.

4. The Solution
Parlor is the only on-demand option for
any hair, makeup and nail service
Parlor caters to currently underserved demographics representing
over half of the clients in this industry
Clients select their preferred stylist, price, location, and time
Stylists are paid well and offered unparalleled incentives
Parlor combines the reliability and flexibility of an on-demand
platform with the quality and options found in a curated
marketplace

5. The Beauty Market
Beauty is a $260B global industry
Hair and nail salons in the US generate over $53.3B per year and
have an estimated annual growth rate of 2.5% from 2015-2020
83% of American women visit salons, spending an average $238
per visit
65% of the 1.2MM stylists in the US work freelance – booking
roughly $400M in on demand services per year

6. The Beauty Market
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
Women's
Hair -
Styling
Women's
Hair -
Cuts and
Color
Women's
Nails
Men's
Hair
Eyebrows
Average Annual Spend
Per Person/Per Year
11.9%
13.1%
20.8%
25.2%
29.0%
Consumers Under 25 Consumers Age 55 and Older
Consumers Age 45 to 54 Consumers Age 25 to 34
Consumers Age 35 to 44
Major Market Segmentation by Age

7. Competitive Landscape
• On demand app offering hair, makeup, and nail services for set prices
• Estimated revenue of $8M in first year
• Raised $9M in two venture rounds to date
• One-stop destination for beauty and wellness needs
• Offers on demand services for hair styling/cut, makeup, nails, massages and fitness
• $3M Angel round funding in 2014
• Luxury on demand hair and makeup service
• $3M in funding to date
• On-demand app allowing for requesting beauty and grooming services
• $1M in venture round to date
• Offers on demand hair styling, makeup and nails.
• Acts as a cirtual booking agency for stylists
“Uber for Beauty”
Source: http://www.forbes.com/sites/clareoconnor/2015/09/09/beauty-on-demand/; http://tech.co/priv-announces-funding-month-long-partnership-dove-hair-comes-close-2014-11;
https://www.crunchbase.com/organization/stylebee; https://www.crunchbase.com/organization/styleseat

8. • Online destination for beauty and wellness professionals and clients
• $39.9M raised in four funding rounds to date
• On demand model beta-tested and abandoned
• Online destination for booking appointments in premium, curated salons
• Raised $1MM venture round in 2014
• Acquired by Groupon in 2015 for undisclosed amount
Competitive Landscape
“OpenTable for Salons”

9. Competitive Advantage
Stylist
Selection
Price
Selection
Cut &
Color
NailsMakeup Men’sStylingOn
Demand

10. CONVENIENCE
Parlor comes to you when and where you want with advanced-scheduling
options
FIND NEW STYLISTS
See reviews, photos, pricing and testimonials before you try your stylist
FOLLOW YOUR STYLIST
With Parlor, you won’t have to find someone new or travel to a new salon
when your stylist changes salons
THE TRAVEL SOLUTION
Find stylists near you wherever you are – even when traveling
PRIVACY
Your appointment is private and you select when and where you want your
service
CUSTOMER SERVICE
On demand one tap booking and live support at all times
PRICE
Select a stylist that fits your budget
SERVICE OFFERING
Services offered matches what you would find in a traditional salon
Client Value Proposition

11. Stylist Value Proposition
SUPPORT
Parlor manages the entire administrative side of the business so stylists feel
supported and spend 100% of their time styling
MORE MONEY
Salons and apps take up to 50% of stylists’ booking fees, 100% of tips and send
payment weeks or months after services occur
Parlor takes 20% of the booking fee, 0% of the tip and pays as soon as the
service is complete
LESS DEAD TIME
Freelance creatives spend as much time finding clients as they do working.
Parlor makes finding clients easy so stylists can spend more of their time
working
FREEDOM
The hardest thing about moving is building a new client base. Parlor is available
nationwide so stylists can move wherever they choose and still build and
maintain a client base with our support
CONTROL
Parlor is the only app to give stylists control over their hours, commute and menu
of services

12. Talent Retention
RAFFLES
Each appointment booked and positive review posted creates a new ticket
so the more a stylist uses Parlor, the more likely they are to win:
• Seminars with industry leaders
• All-expenses paid vacations
• Top-end product and tool kits
INCREASED COMMISSION
The stylists who book the most appointments have the highest commission
BETTER VISIBILITY
The more a stylist uses the app, the higher his/her ranking in search results
EDUCATION
Parlor is the only app to partner with stylists to offer:
• Free classes
• Scholarships
• Reduced tuition rates

13. Business Model & Services Offered
MAKEUP
Makeup App. - $75+
Brow Shaping - $30+
Facial - $100+
All-day Artist - $1000+
NAILS
Manicure - $20+
Pedicure - $30+
Foot Massage - $30+
HAIR
Blowout - $40+
Scalp Massage - $30+
Brazilian Blowout - $300+
Extensions - $150+
BARBERSHOP
Cut - $30+
Beard Trim - $30+
Scalp Massage - $30+
Head to Toe - $150+
Parlor Takes
20%
of Every
Service Fee
The average man
spends
$750/year
on grooming services
and products
The average woman
spends
$6500/year
on beauty services and
products

14. ALL STYLISTS PASS BACKGROUND AND LICENSE
INSPECTION
All beauticians are licensed professionals and poor reviews lead
to removal from the app
PARLOR INSURANCE AND TRACKING COVERS OUR
STYLISTS FROM THE MOMENT THEY TURN ON THEIR APP
We avoid liability with a full-coverage insurance policy that
protects the stylist and client from the moment the app is turned
on
HUMAN SUPPORT IS ALWAYS A TAP AWAY
With our innovative, in-app safety button, one tap sends an
emergency alert with real-time location and audio. Help is
dispatched in seconds.
Stylist & Client Safety

15. PHOEBE SCOTT
CO-FOUNDER, PRODUCT
Former corporate attorney. Full-stack developer and seasoned entrepreneur.
Founder of Laudville, a groundbreaking web based app designed to
revolutionize the entertainment industry. Consults for startups and
corporations across the US.
BETH DOANE
CO-FOUNDER, BRAND
A branding expert and publicist with over 10 years experience branding high profile
clients and developing integrated Marketing & PR campaigns. Beauty editor and
writer for Darling Magazine and The Huffington Post.
MATEO SIFUENTES
CREATIVE
Mateo is a celebrity hairstylist, makeup artist and innovative fashion stylist with
over 13 years of experience in salons, with agencies, and on-demand.
Founding Team
Attorney, entrepreneur, and operations professional. Krishna is passionate
about the on-demand economy, labor law, and the ethics of scaling a rapidly
growing business.
KRISHNA DESAI
OPERATIONS
BLAKE PETETAN
ENGINEERING
Over 10 years experience leading teams through building applications for
companies such as FitOrbit, Maker Studios, Disney and Yellow Pages.

16. 0. Onboard 40 stylists and grow client book to 500
During signup, stylists are fully background checked, vetted and
have images of their work reviewed so they are placed in the
appropriate pricing tier
1. Approved stylists use Parlor to book appointments in West LA
Stylists are incentivized to book their existing clients through the
app with increased commissions and other bonuses
2. Onboard1K stylists and 10K clients for expanded LA launch
Hand-pick 20 stylists per month using industry lists and job
boards (100 stylists in 5 months)
Incentives program encourages each stylist to invite 10 friends to
join the Parlor network (100 stylists x 10 referrals each = 1000
stylists)
Market & Beta Testing

17. Marketing Plan
EVENTS
Reach stylists and other industry professionals through trade shows,
training schools and industry events
PARTNERSHIPS
Partner with influencers, industry leaders and other strategic partner
channels
WORD-OF-MOUTH
Promote word-of-mouth marketing and referrals by offering top tier
customer service to both stylists and clients
PAID MEDIA
Via targeted advertising
SOCIAL
Expand user network through social media channels such as:
Instagram, Facebook and Twitter
STYLIST AND CLIENT REFERRAL PROGRAMS
Incentivize stylists and clients to spread Parlor to personal networks
through loyalty and reward programs and discount codes

18. SEEKING
$1 MILLION
CONVERTIBLE NOTE
20% DISCOUNT*
*term sheet available upon request
Investment Opportunity
OPERATIONS
TECH SUPPORT
LEGAL
INSURANCE
RECRUITING
MARKETING
PARTNERSHIPS
HIRING
OFFICE
We built the pilot iPhone app with 60k and are
raising a seed round to update and improve the app and for:

19. Screenshots
With a Few Taps,
Your Stylist is on the Way!