Glam2Go is an on-demand app-based beauty service that provides professional hair and makeup services anywhere. It has a team of experienced professionals from the fashion and entertainment industry. The app offers celebrity-level looks with personalized consultations at affordable prices compared to traditional salons. Glam2Go's target client is an urban working woman between 22-45 who values her appearance but has little free time.

2. ¿What is ?
GLAM2GO is an on-demand app-based beauty provider, delivering
professional and affordable hair and makeup services to your home, office,
hotel, or wherever you may be.
With personalized, one-on-one consultations and a signature range of
inspirational looks, we offer our clients the full celebrity-experience,
helping them look and feel their best. Our team of experienced
professionals are hand-picked from the fashion and entertainment industry
which keeps them up to date in looks and trends, assuring our clients the
best beauty experience from the minute they walk in the door.
When it comes to getting GLAMMED – leave it to Glam2Go.
From a busy professional booking (7 AM blowout) to a new mom looking
for some ‘mid-day me time’, or the young and socialite going from daytime
to dancing.
In a nutshell, Beauty in the palm of your hand.

3. Our core client is the urban woman with a full time job, little free time and
is already accustomed to using applications to solve her essential needs
(transportation, food delivery, travel,…); the majority of this audience is
between the ages of 22 to 45, belongs to a C+/B social demographic group
and invests considerably in their appearance (there´s an estimated amount
of more than 3 million FB users in that age group in Mexico City).
They look for and receive their information mostly via digital channels and
are frequent online shoppers, appreciating quality and efficiency. This
group has a very low barrier of entry and mostly look for advocacy (word of
mouth) and references via blogs, Vblogs and digital media.
Target Audience

4. MARKET OPPORTUNITY
Feeling and looking good is essential to all women´s lifestyle nowadays:
• Time is a luxury most do not have
• Blow-out bars and hair salons are not always convenient due to
distance and availability
• Traditional basic hair and make-up services are only considered for
special events due to pricing
The “on demand” economy requires new service standards in real time:
here and now in the palm of your hand
Our app offers high quality hair and make-up services at any location
(home, office, hotel,…)
Our pricing strategy is accessible compared to the same standard of
existing services, providing a unique Price-Quality ratio and making it
available to a larger demographic of women
In app payment platform which allows for cashless transactions
anywhere in the world (via Geolocator)
TODAY´S PROBLEMS
Our solution

5. El mercado del maquillaje representa el 1.2% del PIB nacional
y genera cerca de 250 mil empleos directos e indirectos
CIUDAD DE MÉXICO.- El mercado de embellecimiento en México cerró 2013 con ventas por 10 mil 843
millones de dólares, lo que le permitió alcanzar la décima posición a nivel mundial por debajo de
mercados como el de Francia, Rusia e Italia, de acuerdo con Euromonitor International.

6. Uber se acerca a medio millón de usuarios en el DF
Recientemente, la aparición de servicios de transporte que se ofertan a través de aplicaciones móviles ha dado
paso al concepto de la movilidad colaborativa, que supone un cambio de paradigma basado en acuerdos entre
el dueño y conductor de un automóvil particular y un usuario de transporte. “Esta modalidad ya está generando
beneficios a la ciudad y un mundo nuevo de servicios, pero la pregunta aquí es qué tipo de servicio de
transporte es UBER. Es privado porque se produce a través de convenios, pero es público en la medida que
cualquiera puede acceder a la aplicación. Hay serias interpretaciones al respecto”, comenta Fernando Páez,
Director de Transporte de CTS Embarq México. Lo cierto es la demanda de UBER en la Ciudad de México ya
asciende a 500,000 usuarios.
Fuente: http://www.forbes.com.mx/uber-cerca-de-dar-un-millon-de-viajes-diarios/
6 rasgos clave de los millennials, los nuevos consumidores
La Generación Millennials define a los nacidos entre 1981 y 1995, jóvenes entre 20 y 35 años que se hicieron
adultos con el cambio de milenio (en plena prosperidad económica antes de la crisis). Según el reporte de
Tendencias Digitales Conecta tu marca con los millennials, actualmente en Latinoamérica un 30 % de la población es
Millennial. Y según una proyección de la consultora Deloitte, en 2025, representarán el 75 % de la fuerza laboral del
mundo.
Los Millennials son, por tanto, la futura generación de consumidores y usuarios, un mercado sustancial con nuevas
características, necesidades y demandas que conviene conocer por las repercusiones y transformaciones que exigirá
a las empresas.
Fuente: http://www.forbes.com.mx/6-rasgos-clave-de-los-millennials-los-nuevos-consumidores/

7. MARKET
Teenagers 20’s-50’s (working moms) Special events

8. DEMOGRAPHICS:
Downloads statistics from our FB page (AGE Distribution)
13-17 18-24 25-34 35-44 45-54 55-64 65+
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%

9. PROCESS
DOWNLOAD TUTORIAL NAVEGATE UNDERSTAND CONFIRM
(Apple store) MENU BOOKING

10. Download statistics since full production launch

11. RECOMMENDED
APP OF THE WEEK BY
APP STORE MESURED BY
VOLUME OF APP SEARCHES

12. Commercial Alliances
Brand Positioning

17. Flatelier comes from the creative fusion of Maximilian Pizzi and Federico Laboreau, two talented
stylists, television, runway, art and creative producers who bring to our organization a comprehensive
background in the fashion industry, premium brands and luxury goods. Through their contacts we
were able to access the top hair and makeup artists putting together the 50 Glammers we have
working with us today.

18. As of today, Glam2Go has been operating in Mexico City for the past 2 months:
 A full operational and technological process has been thoroughly tested and
implemented during the past 5 months (staring Dec. 01st.)
 An average of 3.5 per day bookings were reached in April
 An average of 4.0 per day bookings is expected for May (break-even number is 4.2 per
day bookings)
 A “glammers” base of 40 have been recruIted over the past 4 months through a
proven induction process that includes spotting, screening and training
CURRENT OPERATIONS: MEXICO

19.  A Direct Channel service (weddings, on demand special events, hotels, hospitals,…) is
being developed and is expected to be operational by September
 Print media has welcomed the concept of an “Uber beauty app” (articles in Vogue,
Vanity Fair, Quién, In Style have been or are to be published) as a trendy and friendly
service
 Key commercial alliances with lead bloggers and media leaders are in use through our
“Promo Code” functionality (discounts applied over conversions only)
 A low operational cost through a flexible technology that allows for manageable
expense overhead
 Guadalajara and Monterrey are “work in progress” (expected to be operational in
May and June respectively)
CURRENT OPERATIONS: MEXICO (cont.)

20. STRENGHTS
First to market in Mexico and Latin America
Scalable sate of the art technology (10 months development) with a robust and
flexible administration platform
A user friendly application experience that allows for a fast paced navigation (3
clic to purchase)
A unique and universal brand name that can become a reference brand for this
type of service in any other market
A strong and experienced team of “Glammers” that serve with unique
competences that are not replicable in the “traditional” business making “the best
beauty experience”

21. RISKS
• Replicable application as for any other business model
• Churn caused by direct involvment between client and “Glammer”
• Competition from a large player with pre-existing and embeded core
competencies in the beauty related industry

22. P&L PROFORMA - MEXICO
2016 2016 2016 2017 2017
Sales (MXP per month) Q2 (1 city) Q3 (2 cities) Q4 (3 cities) Q1 (3/4 cities) Q2 (4/5 cities)
Bookings (daily average) 3 7 15 20 30
Bookings (per month) 90 210 450 600 900
Direct Sales * (daily average) - 3 10 20 30
Total Sales per month (MXP) $ 33,777 $ 120,015 $ 303,975 $ 486,360 $ 729,540
Costs (MXP per month)
Opertions Overhead (per month) $ 27,000 $ 307,000 $ 367,000 $ 367,000 $ 367,000
Total Operating Costs (per month) $ 27,000 $ 307,000 $ 367,000 $ 367,000 $ 367,000
Operating Profit (per month) $ 6,777 -$ 186,985 -$ 63,025 $ 119,360 $ 362,540
Operating Margin 20.06% -155.80% -20.73% 24.54% 49.69%
Accumulated Profit (MXP) $ 20,331 -$ 540,624 -$ 729,699 -$ 371,619 $ 716,001
(*) Direct Sales: Special events, weddings, hotels,…

23. Founders
• Glam2Go founder, Renée C. Triay started her career in sales and business development for the television
and entertainment industry at Univision Networks in Miami, FL (1991-1996). She worked for Oppenheimer
Ltd in Bermuda as Director of client services for an emerging markets fund (1997-1999) and In 2000 moved
back to Miami to head the Latin American sales division of Intel. Since 2004 Renée has lived in Mexico City
focusing on new technologies and growth opportunities within the Mexican and Latin America for US
companies (Vonage, One Command). She graduated with a BS in Communication from Boston University in
1991.
• Rodolfo Navarrete (co-founder) has previous experience in consulting (Booz, Allen & Hamilton from 1992-
1994), as well as in technology related venture valuations (led the Mexico City office of Netjuice, an internet
ventures fund, from 1999-2002). Afterwards he was in charge of the finance department back-office
operation area in Pemex for 8 years. In his last assignments he led the Operations and Technology areas of
Itaú (Mexico City) and Banamex for the credit card and back-office operations departments. He holds a BS in
Economics from ITAM (class of 1992) and an MBA From London Business School (class of 1996).

24. ADMINISTRATION PLATFORM
Back-End Operations

25. ADMIN - SERVICES
Fecha en que
se realizará el
servicio
Cliente que
solicitó el
servicio
Servicio
solicitado
Estado del
servicio
Glammer por
asignar
Tarifa del
servicio

26. ADMIN – SERVICES (Cont.)
Mapa de ubicación del servicio

27. ADMIN – CALENDAR
Calendario de servicios pendientes con visualización de estado.

28. ADMIN – ANALYTICS
Analíticos de aplicación dentro del dashboard.

29. PROCESS FLOW CHART