Salontrip is an advanced analytics-based technology platform that allows customers to search for and book beauty salon and spa services online. It provides verified service provider information to customers, guarantees 15% cash back on bookings, and offers analytics tools to help merchants track business growth. In its first 4.5 months, Salontrip achieved 1165 bookings, 280 merchant tie-ups, and average margins of Rs. 142 per transaction. The founder is seeking Rs. 1.4 crore in funding for technology costs, operations, and marketing to expand the platform nationally.

2. Introduc)on
Salontrip is an extremely advanced analy)cs led B2B & B2C technology pla<orm
changing the way beauty Salon & Spa services are searched & booked online by
clients and offered by beauty Salons/Spas.
VALUE PROPOSITION :
• Verified in-depth informa)on about the service providers to customers.
• Guaranteed 15% cash back to customer over and above any discount.
• Real )me appointment confirma)on.
• Analy)cs led Marke)ng & Business growth tracking tools for merchants.

3. Without Any Spend on SEO, SMO & PPC
Marke)ng.
(4.5 Months - 13th Jan to 31st May, 2016)
Number of Bookings 1165
Average Ticket Size Rs. 1175
Merchants Tie-ups 280
Average Margin per Transac)on Rs. 142
Opera)ons & Achievements

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The Opportunity
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Industry in Transi)on Phase
LIMITED PROMOTION OPTIONS
Word Of Mouth, Fliers, Banners, Emails & SMS.
(No Tracking of ROI)
NEGLIGIBLE ONLINE BOOKINGS
Less Than 0.2% Online Bookings Due to Lack
of Technology Pla<orms
NO ONLINE PRESENCE
Less Than 2% Salons / Spas Have Online
Presence
75% UNORGANIZED INDUSTRY
SALON INDUSTRY HAS NOT TRANSITIONED FROM PEN AND PAPER MODEL.
UNAWARE ABOUT THE BENEFITS AND POWER OF ONLINE PRESENCE.

5. Market Size
*
BEAUTY & WELLNESS SERVICES MARKET SIZE
GLOBAL
USD 1.5 Trillion
INDIA
USD 5 Billion
CAGR: 15% CAGR: 30%
INDIA ON 4TH POSITION AFTER CHINA, BRAZIL & USA 75% UNORGANIZED
Our Customers:
Men and Women aged between 16-45, specially from middle and upper middle
class. People who are evolving as the new urban genera)on with disposable
income and a flair for bejer lifestyle.

6. The Solu)on
FOR USERS (B2C) FOR SALONS & SPAS (B2B)
• Search By Service Or Salon Name
• Industry Specific Filters For Best Search
Experience.
• 100% Verified In-depth Informa)on Of
Salons and Spas.
• Feature To Compare Salons and Spas.
• Book Appointments Online in Real Time.
• Guaranteed Min. 15% Cash Back In Wallet
For Every Booking over and above any
Discounts & Promo)onal Offers From
Salons / Spas.
• Best In Industry User Experience.
• Free Micro Website For Online Presence
• Merchant Panel For New Deals, Upda)ng
Menu, Reviews Etc.
• Manage Salon or Spa On Mobile /
Desktop.
• Automated Real Time Online Booking
Management .
• Booking Management Through IVR
( When No Internet).
• Easy To Manage Performance
Management, Booking Management And
Marke)ng Tools.
• Easy To Use Customer Tools With
Dynamic Pricing And Real Time Deals &
Discounts.
STRONG TECHNOLOGY & ANALYTICS LED SOLUTION

7. Technology Development Pla<orm
FULLY RESPONSIVE WEB APPLICATION BASED ON LAMP STACK
• HOSTING
Godaddy VPS Powered By Latest Apache
Server, Ubuntu OS, PHP 5+ & Mysql 5+
• BACK END
Robust PHP Framework Code Igniter.
• FRONT END
HTML5, CSS3, JS, Jquery, Angular Js , CSS
Firework Bootstrap Is Used For Fast And User
Friendly Development.
• SECURITY
Godaddy Powered SSL Cer)ficate Is Used For
High Level Encryp)on.
• MOBILE APP
App For Android & IOS Under Development
• PAYMENT GATEWAY
PayTm And PayUmoney Api Which Provide
Payment Solu)ons For Net Banking, Debit
Cards, Credit Cards And Mobile Wallets.

8. How Salontrip Works For Users (B2C)
Search By Salon Or
Service. Compare Rates
Get In-depth Details Of
Salon Before Booking.
Select Services, Date &
Time For Appointment
Make Payment & Get
Min. 15% Cash Back

9. How Salontrip Works For Merchants (B2B)
Get Analy)cal Reports
To Track Growth
Confirm Appointment
Bookings in Real Time
Upload Deals & Offers
To Ajract More Clients
Add / Edit Rates &
Services

10. Compe)tors
Purplle Ziffi Stylofie
Launch Year January, 2015 September, 2014 June, 2015
Loca)on Mumbai Mumbai Gurgaon
Core Business
Cosme)cs
e-commerce
Doctor &
Diagnos)c Centre
Appointments
Salon & Spa
Appointments
Funding Amount USD 5 Million USD 2.5 Million Undisclosed
Investors Ivy Cap Ventures
Orios Venture
Partners
Jaideep Mehta &
Swas)ka
Market Penetra)on 15 Ci)es 5 Ci)es 15 Ci)es

11. Features Compe))ve Advantage (B2C)
Features SalonTrip Purplle Ziffi Stylofie
Compare Salons & Spas
360 Degree Panoramic View
Real Time Appointment Confirma)on
Brands Of Products Used Informa)on
Users Can Add Photos To Reviews &
Share On Social Media.
Detailed Industry Specific Filters
In)ma)on to user about latest deals &
offers by marked as favorite salons
Search Promo)onal Offer by service
name, outlet category
Guaranteed 15% Cash Back

12. Features Compe))ve Advantage (B2B)
Features SalonTrip Purplle Ziffi Stylofie
Merchant Panel To Manage Bookings,
Reviews, Offers & Track Business Growth
Real Time Booking Confirma)on Through
Merchant Panel
Real Time Appointment Confirma)on
Through IVR Call, When No Internet
Merchant Analy)cal Reports For Page
Views, Live Visitors, Appointments
Booked, Reviews Wrijen, Offer Views,
Total Business Generated
Publish Unlimited Deals And Offers
Through Panel In 3 Easy Steps
Unique Deal Of The Day Par)cipa)on.
Accept By Sms/Panel And Auto Publish

13. Business Model & Marke)ng Strategy
Marke)ng strategy
• Guaranteed 15% Cash Back.
• Social Media Marke)ng.
• Search Engine Op)miza)on.
• PPC / Google Ad Words.
• Celebrity Video Bytes on Social
Media.
• Referral Bonus Marke)ng.
• Email / SMS Marke)ng
• FM Radio.
• Print Media
• Beauty Camps & Fashion Events.
• Corporate Tie-ups Etc.
Revenue Genera)on
• Revenue Sharing from salons / spas for
every online booking @ 20% GMV.
• Hyper Local Salon/spa Adver)sements
Cost of Service / Revenue
Rs. 120
Customer Acquisi)on Cost
Rs. 142
Customer Life)me Value
Rs. 31585
Average Gross Margin per Transac)on
Rs. 142

14. 25 Celebrity Endorsements - Video Bytes
Kavita Kaushik Simple Kaul Mansi Sharma Manini Mishra
Kanika M Ghai Mouli Ganguly Manish Raisinghani Sandeep Rajora
Mohit Malik Vibhu Raghave Gaurav Gera Major Bikramjeet

15. Founder Advisor Advisor
Rumeet Singh Namrata SalujaSanjit Gill
8 Years +
Domain Exper)se
Demonfort University
Leicester - UK
Bhara) Vidyapeeth
Pune.
Product
Conceptualization
In-depth Knowledge of
Salon & Spa Industry.
Former G.M,
Colour Lounge Salon
Chain
20 Years + Exper)se in
Marke)ng
& Loyalty Programs
Our Passionate & Dedicated Team

16. Willing to Offer 20% Equity, For Funding Requirement of
Rs. 1.4 Crore (USD 200K), with Pre Money Valua)on of USD 800 K
Funding Requirement
Funding Required Rs. 1.4 Crore (USD 200 K)
Technical Cost 4 % Approx.
Opera)ng Cost 11 % Approx.
Marke)ng Cost 36 % Approx.
Cost of Sales / Revenue
49 % Approx.

17. Year 1 Year 2 Year 3 Total
Revenue
(Rs. In Crores)
6.55 20.36 41.10 68.02
Expense
(Rs. In Crores)
7.89 18.99 36.47 63.36
Ebitda
(Rs. In Crores)
-1.33 1.37 4.63 4.66
Cost of Sales / Revenue
(Rs. In Crores)
3.05 9.22 18.93 31.21
Gross Margin
(Rs. In Crores)
3.50 11.14 22.16 36.80
Total Customers
(In Lakhs)
1.68 4.91 10.05 16.65
Financial Milestones

18. Thank You
Salon Trip Media Services
Plot No. 167, 2nd Floor, Sector 28, Gurgaon-122002, Haryana, India
Website: hjp://www.salontrip.com
Email: rumeet@salontrip.com
Contact Number: +91 9210034567